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Ive always been somewhat ritualistic, shaped by my Midwestern upbringing in a modest immigrant family. I remember my parents calculating the mileage of our 82 Honda Civic in a notepad after every fill-up, the same car I eventually inherited in high school. Or saving every receipt on vacation to audit our daily spending down to the dollar. In every sense, they were amazing parents, and their rituals instilled in me a desire to be intentional about how I lived my life. As human beings in a world of constant distraction, time is the most precious resource we have. As a CEO, managing that resource is one of the most important skills you can master. And its no picnic. Ive often said work-life balance in the C-suite is an illusion. Its a worthwhile concept, but just like every cause has an effect, every choice has a consequence. Work out or binge-watch a show? Travel the world or save for a house? One isnt better than the other; theyre just choices. Rituals structure your time. Put simply, the more deliberate you are with your habits and behaviors, the more intentional you can be with that time. They dont emerge from nowhere; theyre developed and refined over years of trial and error. How we create and, more importantly, maintain habits is deeply personal. What works for me almost certainly wont work for someone else. RITUALS IN SERVICE OF OTHERS GE, a company known for its highly organized, almost programmatic culture, is where I honed many of my habits. Early in my career, I worked 12- to 13-hour days, socialized until midnight, slept four or five hours, and hit repeat. At 26, I became a manager for the first time and realized that my colleagues, many of them only a year or two younger, were looking to me for guidance. Rituals were no longer just a catalyst for my own success; they became a way to deliver on my responsibility to othersa mindset that still defines my leadership at Twilio 25 years later. THE 70-20-10 RULE About 18 months ago, I met with a mentor, a seasoned leader and board chairman for some of the worlds top businesses. He shared a piece of advice that resonated with me: never spend evenings on things that aren’t mission critical. His point was simple: if its not family, it better be work. Otherwise, skip it. Apart from a select few industry events, I decline nearly all networking and work-adjacent invitations so I can spend my time on what matters: showing up for my family and the company I run. Most of my rituals orbit my calendar. I refuse to fill it with anything that drains attention or energy, both people and topics, personal or professional. Thats why I adhere to a 70-20-10 rule: 70% of my time on what matters, 20% on what must get done, and 10% on what gives me energy. That leaves exactly 0% for distractions. Speaking of those work-life consequences, Ive missed milestones and moments with friends and family I can never get back. But I made choices that were right for me at the time and have few regrets. Ive been incredibly fortunate to carve out a life my parents only dreamed about. Today, as a soon-to-be empty nester, Im much more intentional (and present) about building rituals around moments that matter mostthat 70%like family dinners: a ritual I almost never miss when Im in town. RITUALS BEHIND MY ROUTINE Rituals are, by nature, structured and repetitive, but they arent immutable. Ive adapted mine to meet different stages of life and careerkids, promotions, jobs. Ive built and shed many, but these seven are most foundational for me right now: Power of a plan: It sounds obvious, but aday without a plan is a ship without a rudder. I start each day, week, month, and year with one. It prioritizes what matters and reinforces accountability. Refill the tank: My parents were firm believers in work hard, play hard, and that mantra shapes my weekends. While I do work, I make sure Saturdays and Sundays are memorableor epic as my baseline. With one kid in college and another headed there soon, I prioritize my time with them as much as possible, with regular trips to the record store with my daughter or the driving range with my son. Delegate a lot: There are two forces at work here: I have a highly competent staff, and delegation empowers ownership (how else do we learn?). And it lightens my load. Avoid multitasking: Multitasking is a myth; research backs this, and so does my personal experience. Its unavoidable sometimes, but always at the expense of something else. I try to avoid it, at work and home. Declutter the inbox: Email overload is real. I embrace a philosophy of inbox zero to reduce clutter and track priorities. No meeting default: I only attend critical meetings and believe they are for three things: dialogue, debate, and decision-making. Everything else can be done asynchronously, and I regularly purge those that dont meet this bar. FINAL THOUGHTS The more responsibility you take on as a leader, the greater the demands on your time and energy, and the more critical it becomes to perform for those who depend on your judgment, guidance, and steady hand. Decades into my career, Im a creature of habit. Whether in the office with colleagues, on the road with customers, or at home with family, my days are anchored by rituals. So, as the energy and enthusiasm of the New Year inevitably wanes, resolutions will too. Its rituals, ones that fuel creativity, value precious time, and set you and your teams up for sustainable success, that last. Khozema Shipchandler is the CEO of Twilio.
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E-Commerce
Three of the world’s biggest tech companies face a landmark trial in Los Angeles starting this week over claims that their platformsMeta’s Instagram, ByteDance’s TikTok, and Google’s YouTubedeliberately addict and harm children.Jury selection starts this week in the Los Angeles County Superior Court. It’s the first time the companies will argue their case before a jury, and the outcome could have profound effects on their businesses and how they will handle children using their platforms. The selection process is expected to take at least a few days, with 75 potential jurors questioned each day through at least Thursday. A fourth company named in the lawsuit, Snapchat parent company Snap Inc., settled the case last week for an undisclosed sum.At the core of the case is a 19-year-old identified only by the initials “KGM,” whose case could determine how thousands of other, similar lawsuits against social media companies will play out. She and two other plaintiffs have been selected for bellwether trialsessentially test cases for both sides to see how their arguments play out before a jury and what damages, if any, may be awarded, said Clay Calvert, a nonresident senior fellow of technology policy studies at the American Enterprise Institute.KGM claims that her use of social media from an early age addicted her to the technology and exacerbated depression and suicidal thoughts. Importantly, the lawsuit claims that this was done through deliberate design choices made by companies that sought to make their platforms more addictive to children to boost profits. This argument, if successful, could sidestep the companies’ First Amendment shield and Section 230, which protects tech companies from liability for material posted on their platforms.“Borrowing heavily from the behavioral and neurobiological techniques used by slot machines and exploited by the cigarette industry, Defendants deliberately embedded in their products an array of design features aimed at maximizing youth engagement to drive advertising revenue,” the lawsuit says.Executives, including Meta CEO Mark Zuckerberg, are expected to testify at the trial, which will last six to eight weeks. Experts have drawn similarities to the Big Tobacco trials that led to a 1998 settlement requiring cigarette companies to pay billions in healthcare costs and restrict marketing targeting minors.“Plaintiffs are not merely the collateral damage of Defendants’ products,” the lawsuit says. “They are the direct victims of the intentional product design choices made by each Defendant. They are the intended targets of the harmful features that pushed them into self-destructive feedback loops.”The tech companies dispute the claims that their products deliberately harm children, citing a bevy of safeguards they have added over the years and arguing that they are not liable for content posted on their sites by third parties.“Recently, a number of lawsuits have attempted to place the blame for teen mental health struggles squarely on social media companies,” Meta said in a recent blog post. “But this oversimplifies a serious issue. Clinicians and researchers find that mental health is a deeply complex and multifaceted issue, and trends regarding teens’ well-being aren’t clear-cut or universal. Narrowing the challenges faced by teens to a single factor ignores the scientific research and the many stressors impacting young people today, like academic pressure, school safety, socio-economic challenges and substance abuse.”Meta, YouTube, and TikTok did not immediately respond to requests for comment Monday.The case will be the first in a slew of cases beginning this year that seek to hold social media companies responsible for harming children’s mental well-being. A federal bellwether trial beginning in June in Oakland, California, will be the first to represent school districts that have sued social media platforms over harms to children.In addition, more than 40 state attorneys general have filed lawsuits against Meta, claiming it is harming young people and contributing to the youth mental health crisis by deliberately designing features on Instagram and Facebook that addict children to its platforms. The majority of cases filed their lawsuits in federal court, but some sued in their respective states.TikTok also faces similar lawsuits in more than a dozen states. Barbara Ortutay, AP Technology Writer
Category:
E-Commerce
Americas most iconic shoe giant is starting 2026 by laying off workers. Nike has confirmed that it will lay off 775 employees in the United States. The move marks the third year in a row that Nike has cut jobs. Heres what you need to know about the latest Nike layoffs. Whats happened? On Monday, CNBC reported that shoe giant Nike would eliminate 775 jobs. The job cuts will primarily encompass positions at the companys distribution centers in Mississippi and Tennessee. Nike has warehouses in those states that act as major hubs in the companys supply chain. The distribution centers store the companys inventory before shipping the products out to customers and retail partners. Nikes most recent round of job cuts is the third in as many years. In 2024, Nike announced it would cut 2% of its total workforce, or about 1,600 roles. Those cuts were made so the company could reduce expenses in response to weakening sales. Then last year, Nike announced in August that it would cut about 1% of its corporate staff. Those cuts were part of a company realignment, Nike said at the time. In May 2025, Nike had around 77,800 employees. Todays confirmed layoffs of 775 workers mean the latest job cuts equate to around 1% of its workforce. Why is Nike cutting jobs? When reached for comment, a Nike spokesperson told Fast Company that the job cuts were part of the steps the company was taking to strengthen and streamline our operations so we can move faster, operate with greater discipline, and better serve athletes and consumers. As part of those steps, Nike said it’s sharpening our supply chain footprint, accelerating the use of advanced technologyand automation, and investing in the skills our teams need for the future. The company said its actions to consolidate its footprint will primarily impact its U.S. distribution operations. These actions are designed to reduce complexity, improve flexibility, and build a more responsive, resilient, responsible, and efficient operation and to support our path back to long-term, profitable growth, including contributing to improved EBIT (earnings before interest and taxes) margins over time, the spokesperson added. Under former Nike CEO John Donahoe, the company moved away from wholesale partners in favor of direct selling, which necessitated a buildup of employees at its distribution centers. But ultimately, Nikes lackluster sales demand could not support the number of employees at the distribution centers. Nikes new CEO Elliott Hill has flipped its sales playbook, embracing wholesale partners again, and focusing on cutting costs to increase margins. How has Nikes stock price reacted? As of yesterdays closing price, Nike shares (NYSE: NKE) were trading at $64.99. In premarket trading this morning, shares are essentially flat. In other words, investors so far seem to have shrugged off the fact that the layoffs will have an immediate impact on the companys finances or operations. After reaching an all-time high of around $180 in 2021, Nikes share price has steadily declined, falling to as low as the $62 range in March of last year. Over the past 12 months, Nikes share price has declined by more than 11%, and over the past five years, the stocks price has collapsed by more than 50%. Since the new year began, NKE shares have risen about 2%.
Category:
E-Commerce
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