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The Trump administration just redesigned the official White House website. Its new aesthetic might best be described as a personal action hero reel for the president. [Screen Capture: whitehouse.gov] The updated website design rolled out on January 22 in the wake of a broader relaunch of government sites by the new National Design Studio. It replaces the old homepagewhich featured a banner image of Trump, the bolded phrase America is Back, and headshots of the first lady and vice presidentwith a decidedly more cinematic design. Now, when people visit whitehouse.gov, theyre immediately greeted with a wall of videos, including shots of Trump sporting his own Make America Great Again merch, saluting military personnel, and taking off in a helicopter. Every shot is bathed in a warm, fuzzy filter, making the whole page feel like a retro-inspired movie trailer. [Screenshot: whitehouse.gov] This design direction is part of a familiar playbook thats come to define how the second Trump administration shows up online. On the surface, it touts a glossy, airbrushed version of the U.S., pulling from Americana aesthetics popularized in film and art. Underneath, though, is the ever-present subtext of Trumps ideal vision for America. One big movie trailer With the new whitehouse.gov design, the Trump administration has sidelined a previously held ethos of communicating specific administrative goals in favor of evoking an emotional response from the viewer. [Screenshot: whitehouse.gov] Historically, the official White House web page has maintained a consistent structure between presidencies. From Bush in 2008 to Obama in 2015, Biden in 2022, and even Trump himself in 2018, opening the web page would lead to a photo of the president, paired with a rundown of his current key objectives and a selection of top news stories. [Screenshot: whitehouse.gov] Today, the entire home screen fills with a looping, 30-second highlight reel of Trump. Beneath this reel is a short statement lauding the second Trump administrations successes, followed by five sections (each dedicated to an objective like Secure the Border and Make America Healthy Again). To read more about the administrations current aims, users have to click on one of these subsections or navigate to a separate header bar at the top of the page, which links out to additional resources, like a news, gallery, and livestream page. [Screenshot: whitehouse.gov] The cumulative effect of these choices is that opening the whitehouse.gov page now feels less like getting a snapshot of the current administrations goals, and more like watching five different advertisements at once. And, like any advertisement, these video clips are clearly designed to make the viewer feel something. From close-up shots of a man in a cowboy hat to wide views of a billowing American flag and a grainy clip of farmers at a Trump rally, each compilation leans on recognizable Americana aesthetics to generate a sense of patriotism. Interspersed between feel-good shots of the president signing bills and shaking hands with children, the site includes clips of border patrol agents handling lengths of barbed wire, military helicopters taking off, and ICE agents gearing up and climbing into armored vehicles. The redesign comes just weeks after an ICE agent shot and killed Minnesota resident Renee Nicole Good, leading to ongoing tension and protests across the state. In terms of connecting with its intendd audience, this website design is undoubtedly effective. It plays into the ways that people are already consuming content onlinethrough short, enticing bursts of videoto tell a glamorized story about the current administration. The same can be said for most of the recently revamped government websites: they trade an emphasis on clearly communicating information for scaffolding Trump’s vision for America’s future. Ultimately, the aesthetic strength of this design is also its biggest shortcoming. At a time when the president should be building solidarity with his citizens, he’s instead designing a website that serves as a reminder that his government isn’t meant for everyone.
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A reader asks: Two years ago, I began managing Craig, who had been doing the same tasks day in and day out for a decade. He hadnt adapted to new technology, best practices, or industry trends. My first order of business was to coach him and challenge him to grow and learn. For more than a year, we built up a great trajectory. People saw how much his work improved and commented on it frequently, and said he seemed revitalized in many ways. His progress gave me a lot of hope that he could become good at the modern demands of his role. Then about six months ago, Craig suddenly reverted to his old patterns. It was as if the prior year of progress got completely wiped out. Only this time around, he hasnt been able to step up the way he did last year even though we both know hes fully capable, having done this all before. Recently, he has started calling in sick the day after receiving even the mildest negative feedback. If a project goes off the rails or has to be delayed, we work on the problem until its solved and later debrief about what went wrong. During the debriefs, I let Craig take the lead and I ask open-ended questions. Im careful to keep it factual and focused on learning for next time. He assesses his work honestly and takes appropriate responsibility for missteps. Then the very next morning, he calls in sick. When he does return to work, hes quiet and withdrawn for a couple of days. This has happened three times in the past two months. I should be clear that the missteps are not disasters. Theres no drama. Nobody is angry and nobody points fingers. Ive let a lot of these things go that I would have otherwise corrected. The problems I do raise are things with an impact on other teams: missed deadlines, not completing something he had committed to, etc. He says all the right things about wanting to improve, but unlike last year, it just hasnt happened. And now Im at a loss as to how to help him if he is going to be incapable of coming to work after mistakes. Its getting to the point where Im afraid to say anything to him at all. How do I help Craig out of the tailspin or time vortex that has consumed him? Green responds: This is one of the biggest problems with people who dont handle feedback well: People stop giving it to them. And thats bad for their team (which isnt getting the performance it needs) and bad for the manager (who isnt doing their job) and bad for the person themself, because theyre not hearing what they need to do to improve and if the problems are serious enough that they could eventually lose their job, theyre not getting clear messages that things could reach that point. So youve got to talk to him about whats going on. In doing that, your measure of success shouldnt be Craig gets out of his tailspin, starts taking feedback well, and resumes his previous level of performance. If that happens, good! But it might not happen, and that wont mean you failed; you dont have that amount of control over another person. Instead, your measure of success should be I clearly articulate to Craig what Im seeing, explain what needs to change, and offer the support thats within my ability to offer. From there, its up to him. When you talk to him, just name what youre seeing. For example: Last year, you worked hard to raise your level of performance and really impressed me and others. About six months ago, that seemed to change. Im not seeing those improvements anymore, and youve been missing deadlines and letting projects fall through the cracks. I know you can do this work well because Ive seen you do it, and were at the point where my concerns are serious ones. What do you think is going on? And then see what he says. Maybe youll find out hes dealing with something in his personal life thats consuming his focus, or maybe the level of focus required for those improvements wasnt sustainable, or who knows what. But give him the chance to hear your concerns and share his perspective. As part of that conversation, theres room to say, Please tell me if Im misinterpreting, but I get the sense that critical feedback on your work has been difficult for you. Youve often called in sick the next day and seemed withdrawn for a few days after that. I realize that pattern could be a coincidence, but am I right in thinking youre having a tough time with it? and also, I do need to be able to talk with you about your work without it meaning you cant come in the next day. Is there something I can do differently on my side that will make those conversations go more easily? But ultimately, youre going to have to figure out what performance standards you need Craig to meet in order to stay in his job. And the kindest thing you can do for him is to spell those out for him very clearly. Jeff Haden This article originally appeared on Fast Company‘s sister publication, Inc. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy.
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Minnesota continues to be the beating heart of nationwide anti-ICE movements with The Day of Truth and Freedom. Today, January 23, hundreds of businesses across the state are closing their doors in protest after community groups, faith-based organizations, and unions came together to call for an economic blackout. Minnesotans are coming together in moral reflection and action to stand together against the actions of the federal government against the state of Minnesota, a declaration reads on the organizing website, ICE Out of MN. The day-long protest follows a series of tragedies that stem from the Department of Homeland Securitys January 6 deployment of 2,000 officers to Minneapolis. One day later, an ICE officer shot and killed Renee Nicole Good, and just this past Tuesday, ICE detained five-year-old Liam Ramos and his father in their driveway. The family has an active asylum case and had no order of deportation, yet the father and son are now in a Texas detention center. What is the Day of Truth and Freedom? According to ICE Out of MNs statement: The ICE surge that cost the life of Renee Nicole Good is violating the Constitutional and human rights of Americans and our neighbors. It is time to suspend the normal order of business to demand immediate cessation of ICE actions in MN, accountability for federal agents who have caused loss of life and abuse to Minnesota residents and call for Congress to immediately intervene. The Day of Truth and Freedom’s demands are as follows: ICE must leave Minnesota now. The officer who killed Renee Good must be held legally accountable. No additional federal funding for ICE in the upcoming Congressional budget and ICE should be investigated for human and Constitutional violations of Americans and our neighbors. Minnesota and national companies should cease economic relations with ICE and refuse ICE entry or using their property for staging grounds. Minnesota-based publication Bring Me The News has an ever-evolving list of all the businessesfrom bookstores to cafesthat are closed on Friday. The list also includes businesses that will remain open, but are taking action, such as donating some or all of their profits to organizations like the Immigrant Law Center of Minnesota and the recently launched Immigrant Rapid Response Fund. How individuals are participating in the Minnesota economic blackout Organizers are further calling for individuals living in Minnesota to not work (unless involved in emergency services), go to school, or do any shopping for the day, instead focusing on community, conscience, and collective action. The Day of Truth and Freedom also includes a march at 2 p.m. CT from the Commons downtown, and a 3 p.m. CT rally at the Target Center. Interested participants can reserve a free rally ticket on the ICE Out of MN website. Anyone who lives outside of Minnesota can take part in solidarity through a scheduled event or by organizing one. The ICE Out for Good website hosts a growing database of events taking place, provides a space to create an event, and has an event-planning toolkit. ICE Out for Good also encourages individuals to push businesses to speak out against ICE, such as Minneapolis-based Target, Delta, Home Depot, and more. It offers links to contact these businesses, alongside ones to reach members of Congress. Organizations that support anti-ICE activism The Day of Truth and Freedom movement isnt specifically asking for donations, but anyone who is inclined to support the cause can donate to organizations including: Immigrant Law Center of Minnesota Immigrant Rapid Response Fund National Immigrant Justice Center American Civil Liberties Union Minnesota Immigrant Rights Action Committee Organized Communities Against Deportations Amica Center for Immigrant Rights
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