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Now here’s a raincoat that won’t be missed in a busy street. Cleverhood, a Rhode Island apparel company, turned weather radar graphics into a colorful pattern for its rain gear, and they used data from real storms to make it. The brand’s Stormy pattern is based on Doppler radar data from the National Oceanic and Atmospheric Administration (NOAA) of visually intensified weather patterns linked to climate change, the company says. It’s now available on the brand’s $149 Rover Raincape and $129 Anorak jacket. “We are very design-oriented and environmentally concerned,” Cleverhood founder Susan Mocarski tells Fast Company. “The beauty of Doppler radars intrigued us.” The pixels of the weather radar patterns are rendered big across the jacket and cape as color blocks, and each item comes with a hood and pockets. [Photo: Ron Cowie/courtesy Cleverhood] Cleverhood looked at storms from the past 10 years and most from the Northeast U.S. to make the pattern, and the pattern was designed so no two garments look the same. The brand says it has plans to do a Stormy Trench next, and maybe a tote bag. The company donates 5% of sales to “organizations that help make streets safe and more walkable,” as Mocarski believes getting out and walking or bicycling in your community gives it a beating heart. The company’s customers are “primarily people that walk, bike and take public transit as their primary mode of transportation,” Mocarski says, and it shows in some of the rain gear’s bright colorways, like the classic Hello Yellow, or Dazzle, a pattern made of black-and-white stripes. The high-visibility Stormy fits in that same vein. [Photo: Ron Cowie/courtesy Cleverhood] Weather radar patterns make for visually interesting clothes, but NOAA’s pubic data could one day be private. Like other government agencies under President Donald Trump’s second term, NOAA has faced cuts and layoffs that experts worry are degrading weather forecasts. The agency announced in May it would no longer track climate change-fueled weather disaster costs. There’s science behind why the weather radar colors looks so good together, as the cool blues and warm reds and oranges are complementary colors. The colors all mean something, of course. Light green represents light rain, which shifts to yellow, orange, red, and purple as the rain gets heavier. If Cleverhood was looking for a standout pattern that won’t be missed, they found it.
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E-Commerce
South Korea said on Monday that it wants hundreds of its citizens, who were arrested last week during a large U.S. immigration raid at a car battery project and are due to be flown home soon, to be allowed to reenter the United States. Foreign Minister Cho Hyun is flying out to Washington on Monday evening and will meet with U.S. Secretary of State Marco Rubio during his trip to resolve the issue. Cho also said he would be asking for the U.S. visa system for Korean workers to be streamlined in the future. About 300 South Koreans were among 475 arrested on Thursday at the site of a $4.3 billion project by Hyundai Motor and LG Energy Solution to build batteries for electric cars. It was the largest single-site enforcement operation in the history of the Department of Homeland Security’s investigative operations. The raid sent shockwaves through South Korea, a major U.S. ally, which has been trying to finalize a U.S. trade deal agreed in late July. It came just 10 days after South Korea’s new president, Lee Jae Myung, met with U.S. President Donald Trump in Washington and the two pledged closer business ties. In addition to potentially fraying bilateral ties, the development has shone fresh light on how many foreign firms investing in the U.S. have struggled to find qualified American workers. Seoul said on Sunday that discussions to arrange the release of workers, who were mostly employed by subcontractors, were largely concluded. A plan is in the works to fly them home on a chartered plane this week under what one South Korean foreign ministry official said would be called a “voluntary departure.” “From the beginning, we negotiated with the premise that there should be no personal disadvantage (to the detained workers),” Cho told a parliamentary hearing on Monday. Details on how the workers may have breached immigration rules have not been released by authorities or the companies, but South Korean lawmakers on Monday said some may have overstepped the boundaries of a 90-day visa waiver programme or a B-1 temporary business visa. South Korea Finance Minister Koo Yun-cheol said on Monday that he had heard that some experts had travelled from South Korea to help with a test run of the factory which was due to begin production in October. “You need to get a visa to do a test run, but it’s very difficult to get an official visa. Time was running out, and I think experts went to the United States,” he said. DISMAY IN SOUTH KOREA Seoul has expressed its unhappiness about the arrests and the public release of footage showing the operation which involved armoured vehicles and the shackling of workers. Trump, who has ramped up deportations nationwide as his administration cracks down on illegal immigrants, said last week he had not been aware of the raid. He called those detained “illegal aliens.” On Sunday, he called on foreign companies investing in the U.S. to “respect our Nation’s immigration laws”, but sounded more conciliatory. “Your Investments are welcome, and we encourage you to LEGALLY bring your very smart people, with great technical talent, to build World Class products, and we will make it quickly and legally possible for you to do so,” he said on Truth Social. Hyundai Motor is one of the biggest foreign investors in the United States and is among South Korean companies participating in a pledge of $150 billion in foreign direct investment in the U.S., which comes on top of a $350 billion fund that the South Korean government has separately pledged. A spokesperson for the automaker said some staff had been asked to suspend nonessential trips to the United States. LGES has also suspended most staff business trips to the U.S. and will be recalling South Korea-based employees now in the country. The battery maker said last week it is cooperating with U.S. authorities and had paused construction work on the factory. A Hyundai Motor spokesperson said last week none of the people detained were employed directly by the automaker and that production of electric vehicles at the sprawling site was not affected. The companies declined further comment on Monday. Cho’s trip to the U.S. is due to end on Wednesday. Additional reporting by Ju-min Park, Heejin Kim and Yena Park Joyce Lee and Hyunjoo Jin, Reuters
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E-Commerce
On August 18th, Zaria Parvez announced she was leaving Duolingo after five years, eight billion impressions, and more viral moments with a giant Owl than we can count. So it was pretty big marketing industry news when a few days later it was reported that she would soon be the new director of social at DoorDash. Parvez told AdAge, Its not just a one-person showits a full content house dedicated to making social content. I consider myself a builder, and I think the DoorDash accounts just have a lot of space to build and grow. Its kind of like a blank canvas of this established brand thats done really cool things outside of social, and now its like, how do we bring that energy to social?” The move to hire Parvez is a statement of intent for DoorDash, which grew revenue by 25% in Q2 2025 to $3.3 billion, and orders by 20% to 761 million. It has thrived in traditional advertising like its award-winning Super Bowl work in 2024. Chief marketing officer Kofi Amoo-Gottfried says this latest move is a continuation of how the brand has been investing in its social work over the past year. Up until about a year ago, this was an area I would say we were under-invested in, says Amoo-Gottfried. Part of that was the nature of the companys businessthere was the brand building work, like the Super Bowl ad, and then a lot of performance marketing to drive immediate results for the business. But there was something missing. Joining the conversation DoorDash processes about eight million orders every day. Its name has almost become a verb. Last year, we started to build out a team to really say, hey, we think this is an area of incredible opportunity for us, because of how much conversation is already happening on the open web around our product, he says. Millions of people are having a DoorDash experience every day, and they’re interested in sharing those stories, good or bad. There’s this conversation happening (online), whether we’re part of it or not. So last year, we started to say, let’s get into those conversations. We teachers. This back-to-school season, were giving 50 teachers $500 DoorDash credits to get all of the school supplies and essentials they need for the year. Tell us about a teacher who deserves this with #sweepstakes and #doordash.No purchase necessary. 50 US/DC,— DoorDash (@DoorDash) August 4, 2025 The results were encouraging. In early August, the brand asked people to nominate teachers to get $500 DoorDash credits for school supplies and essentials. That’s a way to tell you that we do back-to-school, but then created this incredible groundswell of conversation around amazing teachers, and then us being able to show up and be part of that and generate that, he says. So we’re doing a lot in this vein of finding these interesting, real stories that are happening already, and figuring out how we can participate. @doordash Self-care never looked so good Only on Wednesday, 7/23! Treat yourself and get $50 off your $100+ @sephora order. Check our feed on Wednesday for the offer promo code. Redemption limits and terms apply. Offer exclusive to DashPass members only. Use #SummerofDashPass and share what items you’re planning to stock up on in the comments. #BeautyTok original sound – DoorDash Still, Amoo-Gottfried says there are opportunities for organic social to really drive the business. He says there are two modes the team will operate on. The first is evergreen, brand building engagement with a focus on earned media. The second is utilizing promotions and moments to drive sales. When the brand announced a Sephora discount for Dash Pass holders in July, for example, it took off with almost three million views on TikTok. What happened with that was completely insane, we had something like 800 beauty creators that we hadn’t paid that were all taking this and running with it, says Amoo-Gottfried. In these campaign moments, this team can have a direct commercial impact. We saw it that day, with record-breaking sales, and a lot of that was driven by the social and influencer team. Hiring Parvez is just the next step. We think the world of her, says Amoo-Gottfried. I think she’s terrific.
Category:
E-Commerce
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