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Want to save pages on the web for later? You could always bookmark them in your browser of choice, of course. But thats a quick way to end up with a messy bookmarks toolbar. And organizing your browsers bookmarks isnt exactly a pleasant experience. Services like Pocket solved this problem in their own way, letting you save a collection of things you wanted to read laterand organize that collection. Mozilla bought Pocket back in 2017, and the company is now shutting the service down in the coming weeks. So what if your browsers bookmark manager wasnt just a list of web pages? What if it was a beautiful and powerful way to collect and organize the things you find online? Thats the vision behind Raindrop.io, an all-in-one bookmark manager with a swanky interface. Its just an all-around upgrade to the bookmark experience if you want to do anything more than save a few pages for later. Its a great replacement for Pocket, too, with the same basic concept in an even more focused and productive environment. Raindrop.io was even included in the Fast Company “26 Best New Apps of 2020” roundup. It’s actually been around even longer, but an update that year revamped the service substantially and brought it more into the form it maintains today. Psst: If you love these types of tools as much as I do, check out my free Cool Tools newsletter from The Intelligence. You’ll be the first to find all sorts of simple tech treasures! Raindrop.io has a wide collection of apps, including: A browser extension to easily save pages in browsers like Google Chrome A powerful web interface Mobile apps for Android, iPhone, and iPad And desktop apps for Windows PCs, Macs, and Linux systems, too If youre using Raindrop.io on the web, you just need to sign up for a free account and install the browser extension. Then, with two clicks from your browsers toolbar, you can save anything on the web to Raindrop.io. Saving an article into Raindrop takes no more than a couple quick clicks (or taps, on a mobile device). The Raindrop.io interface is moderncomplete with thumbnails, web page descriptions, and optional tags, folder, and filters. You can go deep and set up all kinds of collections to organize web pages so your bookmarks arent a mess. Raindrop’s collections are an easy way to keep your saved stuff organized. While Raindrop.io is a slick bookmarks manager, its alsocriticallya convenient and effective way to read things that you’ve saved later down the road. With the Preview option, you can open a bookmarked page right in Raindrop.io without having to hop over to your browser. Previewing a page in Raindrop lets you read it right then and there, in a nicely optimized form and without ever having to exit the app. If all of this sounds interesting, whether you’re looking for a Pocket replacement or you’re just ready for a new way to hang onto interesting info for later reading, give it a try! All the basic features you need are completely free with unlimited bookmarks, collections, and devicesand not even any ads, either. There is a $3-per-month Pro plan that adds extra features like full-text search for your bookmarks, permanent archiving of the page content (so you can see them even if theyre taken off the web) along with daily backups, a broken link finder, and AI suggestions. It’s a nice upgrade, if you decide you like the experience and want those extras, but you definitely dont need that to enjoy Raindrop.io at its most basic level. Raindrop.io is available on the web and with apps and extensions for every big platform. Raindrop.io is free without advertising. A $3 per month Pro subscription adds a variety of bonus features. The developer says Raindrop.io does not sell any user data. Ready for more productivity-boosting goodness? Check out my free Cool Tools newsletter for an instant introduction to an incredible audio appand another off-the-beaten-path gem in your inbox every Wednesday!
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E-Commerce
Tesla launched its Robotaxi service Monday in Austin, Texas, with a limited pilot featuring a small fleet of self-driving cars. Tesla has encountered challenges getting its Robotaxi service up and running, and now it’s facing a new hurdle of its own making: the Robotaxi logo. The self-driving taxis feature a “Robotaxi” logo written out in a graffiti style on the car’s front doors. The scrawled typeface is reminiscent of the branding for the video game Cyberpunk, and hearkens directly back to the Tesla Cybertruck logo (a puzzling choice considering how poorly the Cybertruck has been received). With its sharp edges and careening forward slant, the logo doesn’t exactly scream safe. And yet, that’s exactly what a new autonomous vehicle brand should be doing. AVs require a higher level of consumer trust than your average product or service, since you’re putting your life in its hands. A logo that looks spray-painted doesn’t communicate that, nor does the pilot program’s flat $4.20 ride fee. The logo looks sloppy and casual, not reassuring, Eben Sorkin, art director of the type foundry Darden Studio, tells Fast Company, calling it aesthetically anachronistic and out of sync with current cultural vibes. Would you board a flight with an airline logo that looks like this? he asks. [Photo: Tim Goessman/Bloomberg/Getty Images] The Robotaxi rollout represents a chance for the beleaguered electric vehicle company to change the narrative after CEO Elon Musk’s unpopular foray into government. And indeed, after the Robotaxi announcement, Tesla’s stock rose. From a branding perspective, though, the Robotaxi wordmark isn’t suggestive of a company moving away from the Cybertruck aesthetic that has now become associated with Musk’s DOGE efforts. Rather than using a visual identity that communicates safety, trust, or reliability, the logo is a sign that the company sees the graffiti-style cyberpunk aesthetic of its Cybertruck as the model for branding future products and services. A good logo always tries to convey the brand promise, says type designer and Hoefler & Co. founder Jonathan Hoefler. And this one definitely foreshadows the tragic collisions ahead.
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E-Commerce
It doesn’t matter how you spell ithomophones can get you sued for trademark infringement. The startup iyO has filed suit for trademark infringement against former Apple designer Jony Ive’s company iowhich spells its name differently but sounds the same. OpenAI acquired Ive’s io last month for $6.5 billion with the goal of creating a new family of AI devices; iyO, which launched as an independent company from Google’s moonshot initiative X in 2021, makes an AI device of its own. The company describes its iyO One, an AI wearable worn like an earbud that’s available only as a preorder, as “the world’s first audio computer.” It reportedly pitched to Sam Altman’s investment fund and Ive’s design studio in 2021 and 2022, respectively. Following a ruling from U.S. District Judge Trina Thompson, OpenAI erased any mention of its deal with Ive over io on its website Sunday, including a promotional video. The company told The Guardian it took action because of iyO’s legal complaint, which will be addressed in a hearing come October. This page is temporarily down due to a court order following a trademark complaint from iyO about our use of the name io. We dont agree with the complaint and are reviewing our options.https://t.co/suwMRPTHqB— OpenAI Newsroom (@OpenAINewsroom) June 22, 2025 OpenAI has reason to take iyO’s claims seriously. Trademark infringement has been found in plenty of cases in which defendants mark is spelled differently from plaintiffs but pronounced the same, even when the two terms have different meanings, Alexandra Roberts, a professor of law and media at Northeastern University tells Fast Company. The key question in infringement cases is likelihood of confusion. The singer Pink filed suit last year over Pharrell Williams’s proposed P.Inc trademark, for example, and infringement has been found in cases like Seycos and Seiko, both watchmakers, and X-Seed and XCEED, which both made agricultural seed. Courts assessing the likelihood of confusion between two marks consider a number of factors, including the similarity of the marks, relatedness of the goods and services, strength of the plaintiff’s mark, and sophistication of the relevant consumers, Roberts says. Similarity weighs toward a likelihood of confusion, and lack of similarity weighs against it. The I/O naming convention, which stands for Input/Output, is popular with AI companies since their products generate AI output from user input. For iyO, blocking OpenAI from using the io name is about protecting its brand against the combined power of the maker of ChatGPT and a designer who’s worked with Apple on products like the iPhone and iPad. The outcome of the legal dispute could play a role in naming whatever the AI giant and design legend end up creating together.
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E-Commerce
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