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2024-05-10 13:15:23| Engadget

Apple has apologized for its Crush! ad, which sparked a furious backlash among artists, musicians, and other creators. AdAge reports Apple said the video missed the mark, and it has scrapped plans to run the commercial on TV. The video shows a series of musical instruments and other tools for human expression, including a guitar, drums, trumpet, amplifiers, record player, TV and much more being crushed to All I Ever Need Is You by Sonny and Cher. The crusher pulls up to reveal an iPad. Tonally, you could see how it could be misconstrued. Apple is rumored to have more AI tricks planned for its next WWDC, while this new iPad Pro has a chip that boasts a lot of AI power, all with the looming threat of AI to creatives. But and imagine Im using my indoor voice, here its just an ad. However, Apple is such a huge company that it wields a huge amount of influence. And everyone is watching. Mat Smith The biggest stories you might have missed How to watch Google's I/O 2024 keynote Nintendo is done paying Elon Musk for X integration on its consoles Asteroids and Resident Evil join the World Video Game Hall of Fame You can get these reports delivered daily direct to your inbox. Subscribe right here! Jack Dorsey claims Bluesky is repeating all the mistakes he made at Twitter Bluesky was the Twitter spinoff. In a rambling interview, Twitter founder Jack Dorsey claimed Bluesky was literally repeating all the mistakes he made while running Twitter. Dorseys complaints seem to boil down to two issues. First, he never intended Bluesky to be an independent company, with its own board and stock and other vestiges of a corporate entity. Instead, his plan was for Twitter as it was called to be the first client to take advantage of the open-source protocol Bluesky created. Dorsey also didnt like Blueskys form of content moderation, and how it has occasionally banned users for things like using racial slurs in their usernames. A lot of this isnt particularly surprising. If youve followed Dorseys public comments over the last couple years, hes repeatedly said Twitters original sin was being a company beholden to advertisers. Continue reading. An insulin pump software bug has injured over 200 people The FDA has issued the highest level of recall for the app. The US Food and Drug Administration (FDA) issued a Class I recall for the t:connect mobile app on iOS, which people with diabetes use to monitor and control an insulin pump. The FDA received 224 injury reports as of April 15. Insulin pumps, like the t:slim X2, automatically deliver insulin under the users skin at set intervals and whenever needed. The bug excessively drained power from the pump, meaning it could shut down without warning and before the user expected it to, leading to the under-delivery of insulin. Continue reading. Netflix and Roblox team up for a digital theme park Mommmm, I want more corporate synergy! Netflix This simply sounds horrible. Continue reading.This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-apple-apologizes-for-its-ipad-pro-ad-that-crushed-human-creativity-111523044.html?src=rss


Category: Marketing and Advertising

 

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