Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-04-30 17:00:18| Engadget

Fujifilms Instax cameras have been around for a while. They offer instant photo printouts in cute frames, taking over where Polaroid left. Over the years, the company has experimented with pastel colorways, retro styles, hybrid digital and manual photography, and even collaborations with Pokmon and Taylor Swift. The new Instax mini 99, which was released this month, comes in black. It looks more like my X-T2 and other Fujifilm models than a Polaroid. From a distance, it looks like a pricey digital camera, although it costs only $200. When you get to handle it though, you might be a little disappointed by the plasticky build. Still, there are parts where Fuji has lavished the camera with machined elements, like a tripod stand converter and some of the controls. With a matte finish, the Instax mini 99 looks more professional, even cooler, than most of its predecessors. While there are no hybrid digital camera features, it delivers far more versatility than pretty much any other instant camera. Mat Smith for Engadget There are a lot of controls here for an instant camera, including three shooting options with different focal lengths. You twist the lens to switch between landscape, macro and standard settings, and each is (fortunately) labeled with a distance marker so you can best eyeball your shot. While there is a viewfinder, it wont scale based on your shooting mode. Again, lets not forget this is an instant camera. Having said that, with the mini 99 you do get access to filters and some basic exposure options. Those filters attempt to strike those nostalgia chords. Normal is your typical shooting mode, and theres faded green, soft magenta, light blue, warm tone and of course, sepia. Light leak, meanwhile, sort of messes up your shots with LEDs built inside the camera, adding a burnout effect to your photos as theyre captured. What impressed me further were even more shooting modes, adding the ability to capture double-exposure shots, a manual vignette switch which was nearly always on when I was shooting and even fill-in flash, red-eye removal and automatic flash options. Theres also a sports mode that attempts to avoid blur when capturing moving subjects. Photos werent pin-sharp, but the mode seemed to capture things a little bit more crisply than in auto mode. Its an awful lot for an instant camera, and I found half the fun was in experimenting with modes and shooting effects. While I wouldnt go so far as to call each shot a risk, its been so long since Ive used film of any kind that each time I reached for the shutter button (of which there are two), I tried extra hard to nail framing and composition probably more than I would with digital. A lot of the shots I took (at a family birthday party with constantly moving babies and toddlers) were in ideal sunny outdoor lighting, but when I was indoors or areas with less light in general, I leaned heavily on the flash, which muddied a lot of the photos. Mat Smith for Engadget The learning curve is a bit steep if you havent owned an Instax over the last decade(or three). Each messed-up shot is roughly a dollar down the drain. But with each attempt, you begin to gauge lighting and focal distances better. An hour and ten photos later, I got nice shots of my nieces birthday party, even catching them looking at the camera on a few instances. Some photos I seemed to nail the correct focal distance, but that was the exception rather than the rule. Fortunately, half the appeal is off-focus moments, off-center framing and other happy accidents. I chose to apply a light leak effect why would I complain if its not as pin-sharp as my iPhone 15 Pro? There are a few things Id love to see Fujifilm tackle if it attempts to make another premium Instax mini. First, add a small mirror for taking photos of yourself with the lens facing you. Many cameras offer a tiny mirrored surface so you can loosely tell you're pointing in the right direction. One selfie attempt with my niece cropped her almost entirely from the shot. Also, to recharge the Instax mini 99, you must take out the battery and put it into the included charger with a USB cable. That's too much of a hassle, and Fujifilm should offer a simpler method in future. Fortunately, I didnt ever need to recharge the camera as I captured over 20 shots. The Instax mini 99 uses the same smallish Instax film as other models, but with more controls, options and effects, it delivers on its attempt to be the premium instant camera. The film is still expensive, yes, and the device feels a little cheap for the price, but ultimately it delivers satisfying instant photo moments.This article originally appeared on Engadget at https://www.engadget.com/the-instax-mini-99-could-pass-for-a-real-fujifilm-camera-150018817.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

04.07Otriums AI models give unsold fashion a second chance
03.07Top 10 Favorite Creator-Led Brands [Infographic]
03.07AI Update, July 3, 2025: AI News and Views From the Past Week
03.07The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function
03.07In Relooted, gamers plan the perfect heist to reclaim Africas stolen artifacts
02.07The State of Hybrid Work
02.07Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth
01.07Eight Less Traditional Ways People Are Using AI at Work
Marketing and Advertising »

All news

04.07Sebi bars Jane Street from accessing its securities market: Reports
04.07RBI holds steady on gold purchases amid price forecast and geopolitical tensions
04.07India growth prospects robust, justify high valuation: BlackRock Research
04.07Realty rally may have peaked, go for stock-specific bets: Analysts
04.07JSW Group secures Rs 9,300-crore financing for Akzo Nobel acquisition
04.07Home Office unaware if foreign workers leave after visas end, MPs say
04.07Viral band finds itself at the centre of AI claims and hoaxes
04.07'I'm being paid to fix issues caused by AI'
More »
Privacy policy . Copyright . Contact form .