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On a Tuesday afternoon in London, Doug Bierton, the unlikely cofounder and CEO of an even more unlikely $50 million classic soccer jersey company, arrives at 10 Downing Street, the U.K.’s equivalent of the White House. It’s St. George’s Day, a national day of celebration, and Prime Minister Keir Starmer is hosting a reception. Inside, it’s more Parliament sitting than party as some of the most important people in British politics, donning pressed suits and blouses, mingle. Then there’s Bierton, a regular bloke from Manchester, who’s wearing a screaming light-blue vintage England soccer jersey from the early 1990s. Who let that guy in? He’s here by invitation. Bierton cofounded Classic Football Shirts in 2006 alongside his brother, Gary, and college buddy Matt Dale. The prime minister’s team asked if they could bring some England shirts to the reception. “The prime minister’s really interested in football,” they said. “Maybe you could bring some Arsenal shirts, too?” “I’m talking to the prime minister about football shirts,” Bierton says. “This is the kind of crazy stuff that none of us could have ever imagined.” Going mainstream Classic soccer jerseys have exploded into mainstream fashion, with A-listers such as Dua Lipa, Hailey Bieber, Taylor Swift, and Rihanna all sporting vintage jerseys. Sabrina Carpenter even threw an England jersey over her Versace dress onstage at a major London music festival, the Capital Summertime Ball. High-end fashion houses like Balenciaga, Stella McCartney, and Armani have partnered with major football clubs, while the “blokecore” TikTok trend has transformed jerseys into streetwear that transcends sports fandom entirely. “We’ve seen a huge increase in 18- to 24-year-olds shopping for shirts,” Bierton says. “But I think Balenciaga making a kit isn’t as influential as Travis Scott wearing one onstage. With influencers and those types of creators wearing football shirts, it’s a lot more connected now than it used to be.” The connection is so strong that Classic Football Shirts is now a $50 million beast leading one of the hottest trends in global fashion, both in sports and beyond. And with the FIFA Club World Cup kicking off in the U.S. this weekend, and the FIFA World Cup coming stateside in 2026, the competition for American soccer fans is on, another charge that Bierton’s team is trying to lead. A 5 shirt and a near-death experience In the summer of 2006, Bierton and Dale were soccer-obsessed students at Manchester University. Bierton had been looking for a 1990 Germany World Cup kit to wear to a fancy dress party, but hed come up empty. He eventually found the kit on eBay, as well as an England shirt from the same tournament at a local charity shop that he bought for 5. Strapped for cash, he later put it on eBay, flipping it for a 45 profit. The scarcity issue was obvious. If they were struggling to find vintage shirts, so were others. But the 45 profit proved a real opportunity in flipping classic soccer jerseys. Co-Founders Doug Bierton & Matthew Dale in first Manchester warehouse space [Photo: Classic Football Shirts] Bierton and Dale went all-in. They maxed out their student loans, overdrafts, and credit cards; filled their student house with football shirts; and launched Classic Football Shirts in August 2006. The early days were brutal. Just months after starting, it looked like they were doomed to fail. “October 2006 was a very cold time,” Bierton says. “We’d put all our cash into this thing, and we went 12 days without selling a shirt. We couldn’t afford to eat. We lost loads of weight. It was really tough.” But persistence paid off, and by Easter, they were selling 100 worth of classic soccer jerseys a day. Then 200. Then 400. “We were taking home 50 a day,” Bierton says. “We’re talking a minimum-wage salary, but there was just enough there to pay the bills and to live off. And that’s all we needed, right? As long as we could pay the bills and we still saw the potential with this business, we wanted to keep going.” The biggest problem: sourcing classic shirts With the demand established, their biggest problem became clear: How do they find more classic soccer jerseys? The biggest breakthrough came in 2010. They had moved the business from their student house to a Manchester office, where a man who had just moved there from Italy kept showing up, asking to work for them. They didn’t have a job for him, but they finally said: “Look, if you’re going to keep coming around, call all the Italian football clubs for us. Call all the brands and call all the independent retail stores, and ask if they’ve got any dead stock.” Two weeks later, the man came back. “I’ve been speaking to AC Milan,” he told them. “They’ve got a full warehouse of inventory. You wanna go have a look at it?” Bierton and Dale flew to Italy, and when AC Milan opened those warehouse doors, “it was like Raiders of the Lost Ark,” Bierton says. [Photo: Classic Football Shirts] “They literally kept everything, even down to the underpants,” Dale told The Athletic. “They all had the numbers in. So you could tell there was, like, R9 [the Brazilian Ronaldo] who was wearing 99 when he played for Milan. And David Beckham’s underpants! It was just crazy what they had.” Bierton and Dale bought the whole warehouse20 years’ worth of inventory. “We didn’t have the storage space for it, and we didn’t have the cash for it,” Bierton says. “But we said, Let’s take a loan out, go find a warehouse, and make it work.” Take big risks, then figure it out The AC Milan deal established a blueprint that Classic Football Shirts has followed ever since: Take big risks, then figure it out. This pattern repeated when Nike was closing out all its player-issue inventory. “We needed to spend 1 million to get that inventory,” Bierton recalls. “Did we have 1 million to spend? No. But we went and did it anyway.” They even sponsored Burnley FC’s shirt in 2022 despite not having a marketing budget for it. Terms were not disclosed, but Burnley shirt sponsors in 2019 and 2023 paid upward of 7 million. Theyve also made big bets beyond inventory deals. A decade ago, Bierton would never have imagined opening physical retail stores. They’re expensive and difficult to service. But he realized that creating experiential spaces “where people can touch and feel the old shirts from the past” could unlock potential that online sales alone couldn’t match, and they opened their first physical retail store in London in 2018. A grassroots approach But the real secret sauce isn’t just big bets; it’s the grassroots approach of pounding the pavement and doing things most people dont want to do. “You’ve got to pick up the phone,” Bierton says. “You’ve got to knock doors. You’ve got to send random emails out to everybody who is trading football shirts. The ultimate thrill of the whole thing has always been that you never know what you’re going to get tomorrow.” Topps Chrome launch party in New York. [Photo: Classic Football Shirts] To date, Classic Football Shirts has worked with more than 500 former professional players to buy their personal collections. The sourcing operation has become so sophisticated that brands like Nike, Adidas, and Puma now come to them when they have excess inventory. “We’re working closely with those brands to help design future kits and inspire what they should bring back,” Bierton says. The company now houses over 30,000 individual items and over 500,000 units in stock, with 7,000 unique or match-worn shirts stored in a climate-controlled vault, the largest collection of its kind. The company represents over 1,000 clubs, stocks shirts from over 50 international teams and more than 200 club teams, and lists 30,000 vintage shirts monthly and thousands daily. As of May 2024, they were selling upward of 750,000 shirts annually and have sold more than 6 million classic soccer jerseys, shipping to over 130 countries, with their primary focus, like most in their space, shifting to the U.S. ahead of the World Cup. The power of an authentic brand Classic Football Shirts has been profitable since its initial October slump. The founders have poured profits back into the business, and its grown 30% year over year since 2019. They now have more than 200 employees. In 2024, for the first time, the company took outside investment, in the form of $38.5 million, from The Chernin Group, valuing the company somewhere north of $50 million. “I think there are a lot of businesses that can be manufactured to be authentic,” says Greg Bettinelli, TCG’s partner who led the investment. “This was legitimately two blokes selling Manchester United shirts to offset probably their beer or food budget when they were in university. They’ve cultivated a community and audience without spending any real money on customer acquisition. They tell stories and have created a culture around the business. Having authentic brands and being able to be a trusted source for people to buy shirts from is super important. And so it just all ties together.” Expanding into the U.S. [Photo: Classic Football Shirts] The company has since brought on additional strategic investors, including two-time World Cup and Olympic gold medal winner Alex Morgan, former U.S. men’s national team player Stu Holden, and Rob McElhenney, the actor and producer who famously co-owns Wrexham AFC alongside Ryan Reynolds. McElhenney is a customer turned investor, as he acquired his haul of vintage Wrexham shirts during his club’s takeover talks. Global sales of new soccer shirts reach beyond $6 billion annually, and Bettinelli sees massive potential in a market he estimates is growing at over 100% year over year. The U.S. already represents 15% of Classic Football Shirts’ salestheir fastest-growing marketwith over 100% year-over-year growth in North America. Recent capital infusions have already helped accelerate the companys footprint in the U.S. as they plan to take advantage of next years World Cup. Theyve already opened three retail stores in 12 monthsin New York, Los Angeles, and Miamiwith plans for a presence in all 11 World Cup host cities. After just three months, the NYC store alone was competing with the London flagship store in sales. “The World Cup becomes a really seminal moment, and a lot of people are behind on event planning,” Holden says. “That’s one area where I think Classic Football Shirts has been so smart and strategicopening shops in key cities and having a real plan for being a part of what will be the biggest sporting event the planet has ever seen.” The biggest sporting event in history Ahead of the Euros final last July, Google searches for “England jerseys” spiked by 623%, while London-based e-commerce company Depop saw a 294% increase in football shirt searches leading into the tournament. The 2026 World Cup’s impact will dwarf those numbers. The tournament will be the largest sporting event in history48 teams, 104 matches across 16 cities in three countries, 5.5 million attendees, billions of viewers globally, and over $5 billion in projected revenue. Classic Football Shirts has already proven theyre ready to capitalize on the event. Their U.S. business “virtually doubled” during summer 2024 alone from Euro 2024 and Copa América. With American football fandom up 60% in the past decade, the number of fans ripe for acquisition is higher than ever. But this isn’t just about tournament salesit’s about permanently establishing football shirts in American fashion culture. “This is going to be the biggest sporting event in the history of sport, Bettinelli says. And with 48 teams, it’s showcasing globally. So I think being the leading brand that’s selling football shirts is probably a good place to be.”
Category:
E-Commerce
Fathers Day comes with mixed feelings as I prepare to enter my 60s. Like many of my contemporaries, I spend a lot of my time looking after an aging fatherstruggling with how to keep his fragile health and well-being from further deterioration. Even a titan of industry like Tim Cook (with unlimited tech and financial resources at his fingertips) is not immune to the challenges of remotely caring for an aging father. On Fathers Day, I can’t help but wonder how many more of these occasions I will have with my Pop around, and reflect on my own mortality. How might things be different if I am lucky enough to live into my mid 90s as he has? What role will my relationship with technology play in preparing me to better navigate that future? Aging, particularly cognitive decline, exposes a huge gap in our tools and resources that technology is struggling to fill. As a Digital Pioneer who came of age in the era of personal computing it is impossible to imagine a future without this intimate relationship. While staying in good physical shape is important to me, I am frustrated by the unending wave of new watches, wearables, and other health gizmos coming out of the tech sector that drive our obsession with real-time tracking and performance optimization. This interaction model feels fundamentally misaligned with the experience of aging I have seen in my 94-year old father, who is now struggling through the slow, gradual decline of dementia. My father was intensely physically active throughout his entire lifeeven taking up swimming well into his 80s when he could no longer rush the net. But, at this point, his needs are much more basic and quotidian than they were even five years ago. The world of assistive devices that he occupies (hearing aids, wheelchairs) seems completely out of step with the digital environment that has nurtured me and my generation. I have lived a charmed life when it comes to technology. A mere two years after I was born, Doug Engelbart introduced the many of the fundamental design features that would define this new world (in the “Mother of All Demos“) including the windows GUI, hypertext, the computer mouse, and videoconferencing. The Sony Walkman came out in 1979, at the onset of my adolescence, and the Apple Mac was released in 1984, the year I started college, ushering in the era of personal computing. I began my professional career in UX design in the early 90s, at the dawn of the internet, which laid the groundwork for the ecosystem of connected devices we inhabit today. I worked on my first biofeedback devicea handheld heart rate variability (HRV) monitor called the StressEraseralmost 25 years ago. I would argue that digital tech has been the biggest cultural influence on my generation. As former MIT Media Lab professor Kevin Slavin puts it: We are the first generation that grew up with computation as a parent. When I look ahead to my own aging process, I keep wondering whether there is a future breakup for me with the digital tech I have come to know and rely upon. [Source Photo: malerapaso/iStock/Getty Images] I never imagined how digital technology would so fundamentally reshape our world (which became the thesis for the book User Friendly, that I developed with acclaimed author and designer Cliff Kuang). But I also never imagined what it might be like to grow old with this very same techuntil recently. Will the impact be a net positive or negative? I know that it would have been of little benefit to my father who never mastered an ATM, much less a smartphone. This is a story about my generations journey into our 60s, 70s, and beyond, and the potential for tech to help us gracefully adapt to our changing abilities. Its a story about how we can use that technology in a way that our fathers were not willing or able to. Technology can help us better prepare for our future and maintain our agency, particularly in the face of the inevitable physical and cognitive challenges. But its on us to embrace new behaviors and augmentations (and not inherit their perceived stigma from prior generations) while we retain the capacity to adapt alongside them. Digital pioneers The prevailing health tech narrative promoted by Peter Thiel and other broligarchs out of Silicon Valley is that biometric data will allow us to maximize day-to-day performance and ultimately turn back the clock on the aging process. American oncologist and bioethicist Ezekiel Emanuel describes this idealized vision as the American Immortal: Americans seem to be obsessed with exercising, doing mental puzzles, consuming various juice and protein concoctions, sticking to strict diets, and popping vitamins and supplements, all in a valiant effort to cheat death and prolong life as long as possible. The current wave of health tech is only intensifying our preoccupation. Yet, while we are obsessively tracking all of this stuff, it turns out that the most fundamental benefits of digital tech may be happening in the background, at least when it comes to our cognitive health. That seems to be the conclusion of a massive meta study of 411,430 digital pioneers like me recently published in Nature, which found that natural uses of digital technology were associated with better cognitive outcomes. Could it be that all of the constant noodling we are doing with our gizmos is actually good for us? But aging is not primarily a technology problem. It is one of behavior and cultureareas where only a limited number of tech companies can successfully play. As Mark Weiser and John Seely Brown put it back in 1996 in their seminal paper The Coming Age of Calm Technology: The important waves of technological change are those that fundamentally alter the place of technology in our lives. What matters is not technology itself, but its relationship to us. In order to shift the prevailing narrative, we will need to fundamentally alter that relationship. There is a massive potential for companies like Apple to upend our relationship to aging in both emotional and functional ways. The large tech companies have the unique capacity to take our existing behaviors and make these changes ambient, says Rick Robinson, the VP of Product Innovation for the AARP AgeTech Lab. He believes that their ubiquitous reach and scale could be transformative when it comes to aging and cognitive decline if they can be fully embedded in our digital environment. Apples cmmitment to health is a priority at the highest levels of the company. If you zoom out into the future, and you look back, and you ask the question, What was Apples greatest contribution to mankind, it will be about health according to CEO Tim Cook. The basic infrastructure is already maturing through the convergence of mainstream digital platforms like the Apple Watch with personalized health tech augmentations like continuous glucose monitors (CGMs). Cardiologist Eric Topol, author of The Creative Destruction of Medicine and director of the Scripps Translational Science Institute, has long argued that smartphone apps, sensors, and peripherals can perform many diagnostics from ultrasounds and electrocardiograms to home tests of blood pressure (the adoption of which accelerated during the pandemic). And they can do it on a continuous basis. He believes that apps give himand his patientsa better portrait of day-to-day health. With the convergence of biometric data and AI, that portrait is now three-dimensional. In order to make the most of the time we haveand improve our baseline as Anthropic CEO Dario Amodei puts it in his essay “Machines of Loving Grace“we should be using these capabilities to sense inevitable changes earlier and adapt while we still have the agency to live the life we seek. To preserve our sense of independence and agency and allow someone to be in command of their life and person on their terms as former McKinsey and frog healthcare designer Montana Cherney describes it. I could be part of the first generation exiting middle age with the benefit of a continuous, longitudinal data set of our basic health biometrics generated by Oura rings and Apple Watches. What could this data tell us? This past February, Apple announced a massive, five-year, wide-ranging health study that could be a huge step in the right direction with the potential to broaden our understanding across a range of physical biometrics, cognitive behavior, and contextual variables. We anticipate we will likely find some signals that have previously just been missed because we havent had studies that are this broad, or we havent had studies that are this continuous. We havent looked longitudinally or at this level of granularity, according to Calum MacRae, a cardiologist and professor of medicine at Harvard Medical School, who will serve as principal investigator on the Apple Health Study. And, with the increasing capabilities of AI, this evolving data set will give us (and our caregivers) a much richer window into our physical and cognitive abilities at a much earlier stage in our health journeys, while we still have the mental and physical resilience to adapt. Now, we just need a different design paradigm. The signal is already there If you look past the hype, this signal is already there, though buried among more flashy data points and visualizations. For example, your iPhone can already assess changes in your balance through a set of custom steadiness algorithms. For more than five years, I tried to convince my father to carry a lightweight, collapsible walking stick as he navigates the sidewalks of New York. A little data could have gone a long way to demonstrate that minor changes in his balance had already occurred and put him at risk for the type of fall that can have a drastic effect on his quality of life. But this data is buried deeply within the Apple Health interface for all of us. Why not surface it more actively as we age? As we live longer, the next frontier is cognitive health. Approximately five million Americans over 65 have Alzheimers; one in three Americans 85 and older has Alzheimers, according to the Alzheimers Association. And the prospect of that improving in the next few decades is not clear. Instead of predicting a cure in the foreseeable future, many are warning of a tsunami of dementiaa nearly 300% increase in the number of older Americans with dementia by 2050. Yet we dont have an integrated conceptual model for cognitive health the way we do for physical health beyond a single metric like HRV, which is commonly used to assess short-term stress. What would it look like to close our cognitive health ringsnot just our physical ones? How could that help us build a long-term picture of our cognitive baseline, particularly while we still have the ability to adjust our behaviors and the interfaces that support them? [Source Photo: Issarawat Tattong/iStock/Getty Images Plus] While there is no singular clinical explanation for the cause of dementia, there is general agreement that the likelihood is compounded by a positive feedback loop of factors such as social isolation, hearing loss, and reduced motivation to be active in the worldall things that could be sensed much earlier through a more intimate relationship with tech. Your smartphone already knows how much time you spend outside in daylight, or how much time you spend in loud and chaotic environments. But it is not telling us how this contextual data over time correlates with key health biometrics like HRV, the agreed upon indicator of stress. As a caretaker, this type of simple data, which is often overlooked in the quest for the perfect workout or meditation session, would be invaluable in increasing my situational awareness. What if tech could have helped my family understand my fathers changing cognitive abilities much earlier in his aging process? And not only sensed those changes, but gradually layered in additional supports and digital augmentations without disrupting his familiar habits. A smartphone that proactively offers to read out his emails rather than waiting for him to learn a new habit, such as selecting voice-to-text within an obscure app setting. There is reason to believe that Apples big virtual health study may uncover ways to build more proactive features. For instance, detecting if an early change in hearing could reduce the risk of cognitive decline down the line, according to recent coverage of their announcement. The potential, when combined with the advanced capabilities of AirPods, is not to just document research findings, but to be able to introduce positive health adaptations that might have direct therapeutic benefits. A new generation of tech As a generation we are now in constant contact with an envelope of digital services that could allow us to sense cognitive shifts over time with a high degree of sensitivity and then tune familiar interfaces to better adust to our changing abilities and our external environment. According to Robinson there is already a panoply of products that just need to be tuned to different cognitive needs, from memory loss to dementia. Adaptations that we can start to make gradually, before we face more serious issues and, most importantly, while we still have the cognitive capacity to adjust. We have many of the digital tools already but need to build in ambient intelligence and shift the design paradigm. In the background, a number of features like text to speech, that have been widely implemented for accessibility reasons, stand at the ready to support us as we age if we can just design better interfaces to more naturally transition between modalities as we age. That could start with familiar interfaces, like notifications or navigation, that could be tuned to our changing abilities, particularly as they are integrated with smart glasses or other forms of context-aware AR displays. Robinson provided a simple example from his early work at the AgeTech Collaborative where they developed a concept for AR eyeglasses to address the embarrassment associated with memory loss. The glasses would be augmented with a small camera, microphone, and computer vision that could be trained to recognize family and close friends. It would be paired with a capability that already exists with many hearables to “whisper” information, such as incoming text messages, in a discreet manner (which Robinson has already integrated into his personal layer of daily augmentations). Whispering, perhaps in the soothing and familiar tone of a synthesized family member, is just the sort of subtle design choice that could ease the burden and anxiety of aging in the future. It was interesting talking to Slavin who was born with congenital hearing loss. He sees a future in which AirPods will soon be able to match you to your auditory environments; quickly matching you to who is in front of you. The cognitive payoff to this digitally enabled sensing and adjusting feedback loop could be significant in relation to the types of changes that he has seen in his aging mother: The harder it is to focus, the harder it is to focus. So, (audio) technology can help us direct that to the best outcome, like blurring the background in Zoom. Using sophisticated tools to narrow (our) attention to the thing that we actually want to pay attention to. [Source Photo: spaxiax/iStock/Getty Images] Cherney feels a sense of reassurance as someone with a potential genetic predisposition to dementia living as a non-native speaker in Germany: I will be able to navigate much more easily than I would today. It is still scary, but in 20 years I feel like that translation will be seamless. Even with dementia, it will be effortless. I will just have my headphones in, and it will know me and know how to read the situation. The evidence from the Nature meta study seems to offer some reason for hope: Developing evidence shows that cognitive offloading to digital devices can allow older adults to compensate for age-related declines in cognitive control, memory and navigation abilities, increasing functional performance even in the face of cognitive decline. A lot has changed since my father entered middle age. His generation benefited from massive improvements in medicine. Like so many of his peers, he is on a daily diet of low dose, maintenance pills to make micro-adjustments to his blood pressure, anxiety, depression, cholesterol, sleep, and a host of other concerns. These medical innovations have cumulatively raised the floor on his physical health and have meaningfully extended his ability to age in place at 94. In the future, as we age, will tech augmentations in small, gradual doses provide a similar benefit to our generation and help us adapt gradually, in a way that our parents never really had a chance to? Many of the examples I have offered may seem relatively trivial in the face of neurodegenerative diseases, like dementia, that are largely untreatable today. But the feedback loops are real and play a significant role in the speed of cognitive decline. Technology is all about feedback loops, as Cliff wrote in the opening chapter of User Friendly. And user experience is at its heart the craft of designing better ones. While I am increasingly hopeful, it will take a different vision of healthy aging to get us there. This seems like a challenge fit for design in the age of AI.
Category:
E-Commerce
This week, Apple previewed its redesigned (and renumbered) operating systems at its annual Worldwide Developers Conference. While the new Liquid Glass design language was the star of the show across iOS 26, iPadOS 26, and macOS 26, there were some other standout features, like a vastly improved calling experience on the iPhone. Apple also continued its annual tradition of introducing new privacy and security features in its latest operating systems, designed to keep you and your data safer than ever. Here are three of my favorite ones coming to the iPhone, iPad, and Macand three missed opportunities. The Passwords app will now remember previous passwords With iOS 18 and macOS 15 last year, Apple introduced the Passwords appthe one-stop app for managing all your passwords. The app was Apples first attempt at a standalone password manager, and it provided a robust set of management tools, including the ability to autocomplete 2FA codes, share passwords with family and friends, and even organize your passkeys. In iOS 26, iPadOS 26, and macOS 26, Apple is adding a new feature to the Passwords app. It will allow you to see the previous passwords youve saved for any given website, along with the date you changed the password. Its an especially useful feature for websites that require you to change your password periodically and do not allow you to reuse a previously used password. Now, youll be able to quickly glance at the past passwords youve used for the site and easily choose an alternate one. Texts filtered as spam will automatically have their links disabled. Spam link protection in Messages stops you from clicking on a nefarious URL While the iPhone, iPad, and Mac are among the gadgets with the best security protections built in, bad actors are becoming more clever in finding ways to exploit vulnerabilities in the operating systems they target. A common way these bad actors can infect your device with malware is by using a one-click attack. This is when the threat actor texts you a link, which you then click on. You may think this link is innocuous, but really the moment you clicked on it, it allowed the attacker to access data on your phone. Bad actors know that many people will click on links that are texted to them, even from unknown senders. But now in iOS 26, iPadOS 26, and macOS 26, when the operating system suspects youve received a spam text, it will silo that text into a dedicated spam folder and convert the link to plain textmeaning it wont be clickable. You can still read the text and link in the spam folder, but the chances of you accidentally activating the link with a brush of your thumb are reduced. And if you decide the text isnt spam and the link is safe, you can simply move the text to your regular message screen, where the link will once again be clickable. FileVault encryption, enabled by default, keeps your data safe For over two decades now, Macs have come with an optional extra layer of data security called FileVault. The technology encrypts your Macs storage so none of the data can be read on it unless the users password is entered first. This means that someone could steal your Macs storage, hook it up to another computer, and still not be able to get access to the data contained on it if they didnt know your password. Until now, FileVault has been something Mac users had to enable manually. But starting with macOS 26, FileVault will be enabled automatically for all users when they update to the new operating system. Turning on FileVault is something users should have been doing the entire time anyway, and it’s nice that Apple is finally making its activation default, as it will help secure the Macs data even in the unfortunate event that the computer is stolen and a bad actor has access to the drive. Still . . . there are missed opportunities While the three privacy and security enhancements noted above will make our iPhones, iPads, and Macs more secure and private than ever, it was disappointing to see that Apple didnt add any other major privacy and security features this year. Some of the missed opportunities include: Lockable apps on Mac and Apple TV: Last year, Apple gave users the ability to restrict an apps access on an iPhone or iPad behind Face ID or Touch ID. Before the app opens, you need to authenticate with your biometrics or PIN, ensuring that people who are using your phone or tablet cant access data in apps you dont want them to see. This kind of restricted app access would also be extremely useful on other devices we frequently share, such as our Macs and Apple TV. Limited calendar access: In past years, Apple introduced the ability to limit an apps read access to just select photos in your photo library and select contacts in your address book. However, when it comes to calendars, you must either grant an app permission to access all of your calendar data, allow it to only add calendar entries, or deny all access. Still missing is the granular control to give an app read/write access to only select calendars, such as your work calendar, but not your personal one. Lockable folders: Many of us share our Macs with family members or work colleagues. A privacy and security feature Mac users have hoped for for years, which is still conspicuously absent, is the ability to lock individual folders in macOSs Finder behind Touch ID or a password. This would prevent someone with access to your user account (say, your child) from readingor accidentally deletingimportant or sensitive documents (such as your health records). Yet despite these misses, this years software releases show Apple is still working to actively increase privacy and security for users across its devices. The passwords, spam link, and FileVault improvements will be available when Apple rolls out its software updates to all users in September.
Category:
E-Commerce
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