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Learn how the 4Ms framework strengthens go-to-market planning by aligning Marketing and Sales for better execution and measurable results. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Amazon Pharmacy has announced the launch of kiosks inside doctors' offices. Set to be installed at One Medical clinics in Los Angeles starting in December 2025, the kiosks allow patients to pick up their prescriptions within minutes of seeing their doctor. The service eliminates the traditional post-appointment pharmacy run by stocking medications that are commonly prescribed at each specific location. Patients order through the Amazon app, receive an upfront cost estimate and scan a QR code at the kiosk to collect their medication all without standing in line or making a separate trip.The initiative addresses a stubborn healthcare problem: nearly one-third of prescriptions in the US are never filled. Amazon Pharmacy points to access barriers as a key culprit, noting that one in four neighborhoods qualify as pharmacy deserts. Even patients who live near pharmacies face friction; only half report that their prescriptions are filled quickly, according to J.D. Power. By placing kiosks in medical offices, Amazon eliminates the need for a second errand at a time when patients may be tired, unwell or simply want to get home. Video and phone consultations with licensed pharmacists remain available for those who need guidance.TREND BITEConvenience isn't a luxury it's table stakes. By cutting the time between diagnosis and medication from hours to minutes, Amazon Pharmacy demonstrates how eliminating friction can directly impact outcomes. The same principle applies across categories: brands that strip away unnecessary steps, waiting and detours will find themselves rewarded with both loyalty and market share. Whether it's groceries delivered to the doorstep, oil changes while cars sit in office parking lots or returns processed by courier pickup, the promise remains the same: give people their time back, and they'll give you their business.
Category:
Marketing and Advertising
Garanti BBVA is bringing students inside its branches to demystify banking and build financial literacy from an early age. The initiative invites teachers and students in grades three through eight to visit local branches, where they participate in interactive activities covering savings, budgeting and money management. Students see firsthand how a bank operates while learning practical financial concepts.During these visits, young participants explore banking professions and gain insights into daily branch operations, from customer service to transaction processing. The program, which launched in September 2025, aims to equip children with foundational knowledge that will inform their financial decisions as adults. Teachers from schools affiliated with Turkey's Ministry of National Education can apply to bring their classes through the bank's doors.TREND BITEAs financial literacy remains inconsistent across educational systems, brands are stepping up with practical learning experiences. Garanti BBVA's approach transforms abstract financial concepts into tangible lessons, addressing a real need while positioning the bank as an educational partner rather than simply a service provider. That need for practical knowledge isn't limited to kids, of course. How could your brand offer people of all ages the information and skills required to thrive, especially during periods of economic and social turbulence?
Category:
Marketing and Advertising
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