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In Argentina, Stella Artois found a workaround for one of advertising's thorniest problems: reaching consumers in spaces where paid placements aren't an option.
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Marketing and Advertising
We love a little nostalgia mixed in with our cozy gaming, and ReStory looks like a perfect blend of those two. In this upcoming indie game, you play the owner of a Tokyo electronics repair shop in the mid 2000s. The trailer that dropped today shows you tinkering with some very familiar gadgets from the era, such as renamed riffs on a Tamagotchi, a Nokia brick phone, a PSP and a Walkman. You clean and repair these devices for customers, and it looks like your conversations with them might have as much impact on their lives as your official work does. The whole thing looks exceedingly charming and chill. It's nice to see a game like ReStory as a counterpart to something with a similar premise but wildly different tone like Kaizen, which was a highlight during the Steam Automation Fest over the summer. ReStory is being developed by Mandragora, and it is currently playtesting ahead of a planned 2026 release. This article originally appeared on Engadget at https://www.engadget.com/gaming/repair-iconic-2000s-era-gadgets-in-upcoming-indie-game-restory-233445848.html?src=rss
Category:
Marketing and Advertising
Uber is rolling out kiosks for travelers to book rideshares without using the mobile app. The company is pitching the service as a convenience for international travelers who may not have a data plan, but it could also be a lifesaver if your phone runs out of juice and you don't have a way to recharge it. A passenger can use the kiosk to enter their destination and desired ride type, then will receive a printed receipt with the details about their booked ride. The first kiosk will debut in Terminal C at LaGuardia Airport in New York City, but Uber said it would have additional locations in airports, hotels and ports over the coming months. In airport situations, these kiosks make Uber even more of a direct competitor to traditional taxis. With the removal of the app, the kiosk can essentially stand is as the dispatcher and a passenger can decide how to travel based on their preferences (or on wait times) for a rideshare versus a yellow cab.Uber also used LaGuardia as the starting point for its shuttle bus service in New York, with $18 rides between the airport and Manhattan transit hubs in October 2024; it later rolled out the shuttles to John F. Kennedy Airport in March 2025. Today, Uber said it is bringing the shuttle bus option to Newark Liberty International Airport, so all major NYC airports now have access to the service. This article originally appeared on Engadget at https://www.engadget.com/transportation/uber-is-installing-kiosks-for-booking-rides-without-the-mobile-app-220904106.html?src=rss
Category:
Marketing and Advertising
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