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2025-01-10 23:30:00| TRENDWATCHING.COM

As part of Wrapped 2024, Spotify and creative agency Happiness Saigon gave Vietnamese fans a chance to steal their favorite artists looks. In Vietnam, photos of celebrities are regularly displayed on hair salon walls, serving as style inspiration for patrons. In December 2024, at salons across Ho Chi Minh City and Hanoi, generic celebrity images were replaced by portraits of three popular local artists: V Cát Tng, Wren Evans and MONO. If a customers Spotify Wrapped showed that their Top Artist of the year was one of the featured artists, they could get a free cut inspired by their idols hairstyle.

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