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Netflix has added Sonic Mania Plus to its roster of games subscribers can access for free on mobile without ads or in-app purchases. The company first announced that it was going to add the title to its lineup, along with Game Dev Tycoon, back in December 2023. Sonic Mania Plus was developed for the franchise's 25th anniversary by fans known for their Sonic fangame creations and for their work in the ROM hacking community. It is frequently cited as one of the best Sonic games of all time ever since the original version was released in 2017. Sonic Mania Plus, which came out in 2018, includes additional content. Netflix says the version in its library will come with new levels and bosses, as well. On May 14th, Netflix is also adding the anniversary edition of Braid to its gaming lineup. Braid is a time-manipulation platformer, where players control a character called Tim who has to explore old memories across interconnected worlds to find and rescue a princess. Its anniversary edition features upgraded audio, new animation sequences, fully repainted graphics and more puzzles to solve, along with 15 hours of audio commentary discussing the game's development. In addition to those two titles, Netflix's gaming library is also getting top-down puzzle adventure Paper Trail on May 21 and a Stories game based on the series Virgin River on May 29. The 2019 platformer Katana Zero, which features a katana-wielding assassin in a dystopian setting, will also make its way to Netflix games, though the company doesn't have a date for its arrival yet. This article originally appeared on Engadget at https://www.engadget.com/sonic-mania-plus-and-braid-come-to-netflixs-gaming-library-085458126.html?src=rss
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Marketing and Advertising
Yesterday, we spotlighted a campaign by Heinz focused on helping immigrants to Brazil. Meanwhile, hundreds of thousands of Brazilians have been displaced internally by devastating floods in Rio Grande do Sul. It's the worst natural disaster the state has ever seen. A cruel irony of flooding is that it's often paired with a critical shortage of drinking water, which is now the case in Brazil.Coming to the aid of large swathes of the population struggling to access potable water, brewing behemoth Ambev stopped production of beer at its Viamo plant and switched to bottling water. It purchased new equipment to ramp up production and is partnering with Ball Corporation, which donated cans. Distribution just got started. As of yesterday, the company had already donated 560,000 liters; going forward, it will produce over 850,000 cans of 473 ml of water daily. Brands are uniquely positioned to act as first responders in times of crisis, leveraging their resources, infrastructure and reach to provide critical aid. Their swift action can make a significant impact, offering not just relief but also hope to affected communities. With extreme weather events on the rise across the globe, the need for similar interventions will only become more frequent. Has your company dedicated time and energy to imagining how it might respond?
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Marketing and Advertising
Disney has expanded its partnership with Warner Bros. Discovery to offer a streaming bundle sometime this summer. The companies have announced that they'll soon give people the option to pay for Disney+, Hulu and Max subscriptions together in the US. Hulu on Disney+ recently came out of beta, a few months after Disney took full ownership of the former late last year. An ad-free bundle with the two services costs $20, while a Max subscription without ads costs $16 a month. An offering with all three will most likely be cheaper than $36, and viewers will have the option to get their ad-supported versions if they want to pay even less. Disney's ESPN is also working with Warner Bros. Discovery, as well as Fox Sports, to launch a streaming sports service, the companies announced back in February. The joint service will stream sporting events from all the networks the companies own, including games from the NFL, MLB, NHL and NBA. "This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention," said JB Perrette, the CEO and President for Warner Bros. Discovery's Global Streaming and Games. Indeed, subscribers might be less inclined to give up a bundle of three if ever they decide to cull the services they're paying for. As The New York Times notes, Disney has seen good results from its Disney+, Hulu and ESPN+ bundle, so we can probably expect it to come up with more offerings like it. The companies have yet to reveal pricing and an exact release date for their new product, but they said it will be available for purchase on any of the streaming platforms' websites. Subscribers might also get notifications to get the bundle for an additional payment if they already have any of the services, similar to how Disney+ members get asked if they want to pay $2 more for Hulu content. This article originally appeared on Engadget at https://www.engadget.com/a-disney-hulu-and-max-streaming-bundle-will-soon-be-available-in-the-us-033155312.html?src=rss
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Marketing and Advertising
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