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2025-12-18 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those are some of the stats uncovered by researchers when they reviewed third-party data sources. Read the full article at MarketingProfs


Category: Marketing and Advertising

 

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2025-12-18 14:30:58| Engadget

OpenAI has introduced an app directory that's now available right inside ChatGPT, the company announced. "Apps extend ChatGPT conversations by bringing in new context and letting users take action like order groceries, turn an outline into a slide deck or search for an apartment," the company wrote in a blog post. OpenAI also noted in a help document that "connector" apps like Google Drive are now simply called "apps." The new apps section (on iOS, Android and web) is divided into Feature, Lifestyle and Productivity categories, letting you connect to commonly used apps and sites like Booking.com, Spotify and Dropbox. To use an app, simply click on it, hit "Connect" then authorize the app to access ChatGPT. With that done, you can then start a chat related to that app. In the case of Dropbox, for instance, you'll be able to "gather insights, prepare briefs and summarize reports or internal documents," according to the description. Once connected, any app can be accessed by doing an @ mention of it. A new addition that came along with the store is an Apple Music app that, like Spotify, helps users find music, create playlists and manage their libraries through a chat interface. Another is DoorDash, which lets you transform recipes, meal planning and staples into "an actionable shopping cart." Along with the app directory, OpenAI is now allowing developers to submit apps for review and publication in ChatGPT according to the company's app submission guidelines. It also published resources to help developers build such apps, including best practices, open-source example apps, an open-sourced UI library for chat-native interfaces and a step-by-step quickstart guide. That's on top of the software developer kit (SDK) that OpenAI introduced in October. OpenAI noted that for now, developers can only monetize apps by linking out from the ChatGPT app to the native app or website but the company is exploring internal monetization options as well. Privacy was also emphasized, with companies required to provide "clear" policies. The new feature is a big part of Sam Altman's promises to make ChatGPT more versatile with the addition of custom "GPT" bots. "Over time, we want apps in ChatGPT to feel like a natural extension of the conversation, helping people move from ideas to action, while building a thriving ecosystem for developers," the company wrote. This article originally appeared on Engadget at https://www.engadget.com/ai/openai-just-launched-an-app-store-inside-chatgpt-133049586.html?src=rss


Category: Marketing and Advertising

 

2025-12-18 14:00:54| Engadget

The Ultrahuman Ring Air now has the capacity to track snoring and general respiratory health. This is thanks to proprietary technology called Respiratory Health PowerPlug, which is basically a suite of audio analysis tools along with some "advanced biomarker tracking" and AI tomfoolery. All of this results in "one of the most comprehensive consumer tools ever built for understanding nighttime respiratory stability." It details snoring sessions, of course, but also delivers a holistic and "actionable sleep picture." The company says this "reveals patterns, trends and changes in respiratory health over time." Ultrahuman To that end, it can also detect coughing and respiratory disturbances. This data is cross-referenced with movement patterns, sleep fragmentation patterns and resting heart rate to "show exactly how breathing issues shape sleep quality." The company says this can be a good resource when experimenting with interventions, like switching to a new pillow or taping up the nose. More health data is never a bad thing, but this information isn't free. Ultrahuman is charging $4 per month for access to the tool, though folks can pick up an annual subscription for $40. The Ultrahuman Ring Air made our list of the best smart rings, and that was before the company introduced this new software. It tracks an impressive amount of data and integrates with third-party devices like glucose monitors.This article originally appeared on Engadget at https://www.engadget.com/wearables/ultrahuman-brings-snoring-detection-and-respiratory-health-tracking-to-the-ring-air-130054901.html?src=rss


Category: Marketing and Advertising

 

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