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Microsoft is dramatically increasing the price of the Xbox Series X and Series S, as well as new games and accessories. As of today, the Series S will start at $380, up from $300, while the Series X will begin at $550, a $100 increase from its previous price. As for the 1TB Series S, it now costs $430, up from $350. Meanwhile, if you want the Series X with disc drive, it will now set you back $600. Lastly, the 2TB Galaxy Black Special Edition now costs an eye-watering $730. Additionally, Microsoft says beginning this holiday season "some" new first-party games will release at $80. As a small consolation, if you purchase one of those games through the Xbox Store, it will support Microsoft's Play Anywhere feature, allowing you to play it on PC at no additional cost. At the same time, the company is increasing the price of nearly all of its first-party and peripherals. Most notably, a core controller will now set you back $65. Microsoft is also increasing pricing in Europe, UK, Australia and many other countries. "We understand that these changes are challenging, and they were made with careful consideration given market conditions and the rising cost of development," the company said. "Looking ahead, we continue to focus on offering more ways to play more games across any screen and ensuring value for Xbox players." Historically, the price of consoles has gone down, not up, mid-generation. In 2002, for instance, Sony cut the price of the PlayStation 2 from $299 to $199. Alongside the system's extensive game library, Sony's aggressive pricing strategy was widely credited for the PS2's runaway success. Similarly, Sony revived the PlayStation 3's fortunes in 2009 with the console's 'Slim' redesign and price cut to $299. The fact Microsoft is now increasing the price of the Xbox Series X/S nearly five years after release is likely to kill whatever little momentum the two consoles had. This article originally appeared on Engadget at https://www.engadget.com/gaming/microsoft-is-raising-prices-on-the-xbox-series-s-and-series-x-132004594.html?src=rss
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Marketing and Advertising
Tools for Humanity, a startup co-founded by Sam Altman, has launched its its World eyeball-scanning identity verification system in the US. During an event in San Francisco, Altman reportedly said that World's technology provides "a way to make sure humans remained central and special in a world where the internet had a lot of AI-driven content." Altman is also one of the founders and is currently the CEO of OpenAI, which is perhaps the most prominent artificial intelligence company today. World was used to be known as Worldcoin until Tools of Humanity decided to focus on the digital ID aspect of the project rather than the cryptocurrency part, because the Biden administration didn't have a friendly stance towards crypto. The project uses basketball-sized spherical objects called the Orb to scan a user's irises, which it then turns into a unique IrisCode for them. It will then use that information to create a World ID for the user that they can use to log into integrated platforms, including Minecraft and Reddit. Users who get verified will get some of the project's cryptocurrency for free. Tools for Humanity said World keeps some access to user's data to ensure they aren't double-scanning their biometrics. But it also said that most of the personal data it collects remains decentralized, anonymized and supposedly impossible to reverse-engineer to identify someone. World is opening six locations in Austin, Atlanta, Los Angeles, Nashville, Miami and San Francisco where people can get their irises scanned. During the event, the project also revealed that it's working on a smaller, smartphone-shaped device called the Orb mini that can verify a person's identify. It eventually intends to turn it into a mobile point-of-sale device. The project has introduced new partnerships, as well: It will soon launch the World Visa card for people who've had their identities verified, and it will pilot its identity and age verification tools with Tinder in Japan. This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/sam-altmans-eyeball-scanning-id-technology-debuts-in-the-us-130032856.html?src=rss
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Earlier this week, 2K announced that it will release Borderlands 4 on September 12 11 days earlier than planned. Now, we're getting another look at the latest in Gearbox's series, including new features and a full-length gameplay trailer. One of the most interesting tidbits announced is that Borderlands 4 will offer individual difficulty settings in co-op multiplayer. So, one person could play on easy and another on hard while still maintaining fluid gameplay. It's a cool option if you want to play with great gamers but not face the same intense challenges. Along with the new trailer, you can also watch a 20-minute deep dive into the game, if you so please. The State of Play presentation from creative director Graeme Timmins and senior project producer Anthony Nicholson shows "the nitty-gritty details of how you'll wreak havoc across Kairos and take down the Timekeeper." This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/borderlands-4-will-have-individual-difficulty-settings-for-co-op-players-121626097.html?src=rss
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