Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-12-11 22:50:22| Engadget

MasterClass is expanding beyond pre-recorded video lessons to offer on-demand mentorship from some of its most popular celebrity instructors. And if youre wondering how the company has gotten some of the busiest people on the planet to field your questions, guess what? The answer is generative AI. On Wednesday, MasterClass debuted On Call, a new web and iOS app that allows people to talk with AI versions of its instructors. As of today, On Call is limited to two personas representing the expertise of former FBI hostage negotiator Chris Voss and University of Berkeley neuroscientist Dr. Matt Walker. In the future, MasterClass says it will offer many more personas, with Gordon Ramsay, Mark Cuban, Bill Nye and LeVar Burton among some of the more notable experts sharing their voices and knowledge in this way. This isnt just another generic AI chatbot pulling data from the internet, David Rogier, the CEO of MasterClass, said on X. Weve built this with our experts training the AI on proprietary data sets (e.g. unpublished notes, private research, their lessons, emails, [and] expertise theyve never shared before). Per Inc., MasterClass signed deals with each On Call instructor to license their voice and expertise. Judging from the sample voice clips MasterClass has up on its website, the interactions arent as polished as the one shown in the ad the company shared on social media. In particular, the voice of Chris Voss sounds robotic and not natural at all. On Call is also a standalone product with a separate subscription from the companys regular offering. To use On Call, users will need to pay $10 per month or $84 annually.This article originally appeared on Engadget at https://www.engadget.com/ai/masterclass-on-call-gives-you-on-demand-access-to-ai-facsimiles-of-its-experts-215022938.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

02.10The Rise of Workplace 'AI Atrophy' and 'Antisocial AI' [Infographic]
02.10Generative AI Has Entered the 'Run' Phase of Marketing Adoption
02.10Heineken transforms unused rooftops in Seoul into social hubs
01.10Fixing shoes and fixing systems: inside VEJAs new École de la Réparation
01.10SMBs' Biggest Frustrations With Marketing Right Now
01.10The Curiosity Advantage: How to Fuel Creativity and Drive Business Impact
30.09Blogging Benchmarks for 2025: Word Count and Frequency Trends
30.09The 40 Brands People Feel Most Intimately Connected To [Infographic]
Marketing and Advertising »

All news

03.10Japan faces Asahi beer shortage after cyber-attack
03.10Friday Watch
03.10Want rental income without buying property? REITs could be the answer
03.10Why multicap funds could be the smart bet in 2026: Insights from Baroda BNP Paribas CIO
03.10ETMarkets Smart Talk| Festive season, policy measures likely to lift consumption and corporate earnings, says Harshad Patwardhan
03.10BOJ's Ueda warns of global uncertainty, keep markets guessing on next hike
03.10US government shutdown gives Fed last thing it needs - even less visibility
03.10Venezuela accuses US of flying combat planes near its coast
More »
Privacy policy . Copyright . Contact form .