Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-12-11 22:50:22| Engadget

MasterClass is expanding beyond pre-recorded video lessons to offer on-demand mentorship from some of its most popular celebrity instructors. And if youre wondering how the company has gotten some of the busiest people on the planet to field your questions, guess what? The answer is generative AI. On Wednesday, MasterClass debuted On Call, a new web and iOS app that allows people to talk with AI versions of its instructors. As of today, On Call is limited to two personas representing the expertise of former FBI hostage negotiator Chris Voss and University of Berkeley neuroscientist Dr. Matt Walker. In the future, MasterClass says it will offer many more personas, with Gordon Ramsay, Mark Cuban, Bill Nye and LeVar Burton among some of the more notable experts sharing their voices and knowledge in this way. This isnt just another generic AI chatbot pulling data from the internet, David Rogier, the CEO of MasterClass, said on X. Weve built this with our experts training the AI on proprietary data sets (e.g. unpublished notes, private research, their lessons, emails, [and] expertise theyve never shared before). Per Inc., MasterClass signed deals with each On Call instructor to license their voice and expertise. Judging from the sample voice clips MasterClass has up on its website, the interactions arent as polished as the one shown in the ad the company shared on social media. In particular, the voice of Chris Voss sounds robotic and not natural at all. On Call is also a standalone product with a separate subscription from the companys regular offering. To use On Call, users will need to pay $10 per month or $84 annually.This article originally appeared on Engadget at https://www.engadget.com/ai/masterclass-on-call-gives-you-on-demand-access-to-ai-facsimiles-of-its-experts-215022938.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

18.09Zillows staging tool helps potential buyers reimagine homes by restyling them on the fly
17.09Are AI Tools Replacing Traditional Search Engines?
17.09How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content
17.09Nikes Air Max RK61 pays homage to Air Afrique and diasporic homecomings
16.09Boutique fitness shifts to utility with The Packs defense-driven workouts
16.09The Secret to Successful Employee-Advocacy Posts on LinkedIn
16.09Where AI Gets Its Facts [Infographic]
16.09Performance Branding in B2B
Marketing and Advertising »

All news

18.09What Makes This Trade Great: NTLA
18.09Chipmaker Nvidia to invest $5bn in rival Intel
18.09Free welcome cafe opens to help community connect
18.09How a new look turned into a labor battle at Starbucks
18.09Planning approvals for new homes at record low, figures show
18.09U.S. could ease India tariffs after Trump calls Modi
18.09What happened to Jimmy Kimmel is a warning: Watch what you say on TV
18.09OpenAI wants to transform business. Many of its users just want life hacks
More »
Privacy policy . Copyright . Contact form .