Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-05-24 17:30:51| Engadget

Lucid Motors has cut 400 jobs, according to a regulatory filing. This amounts to around six percent of the workforce. Incidentally, the company also cut a whopping 1,300 jobs last year. This all comes just ahead of the launch of its first electric SUV later this year, a crucial release for the auto manufacturer. You can likely guess as to the reasoning given for the layoffs. The 400 people got pink slips due to the ever-useful and nebulous term known as restructuring. To that end, the company says it expects this restructuring to be completed by the end of the third quarter, though it didnt say anything about rehiring anyone. As always we must remain vigilant about costs. We are optimizing our resources in a way we believe will best position the company for future success and growth opportunities as we focus on achieving our ambitious goals, CEO Peter Rawlinson said in a company email published by TechCrunch. Those ambitious goals include the aforementioned EV SUV, named the Lucid Gravity. The companys calling it the worlds best SUV and itll feature two electric motors, all-wheel drive and an expected maximum range of 440 miles per charge. Those are some really good specs. However, the vehicles also expected to start at $80,000. EV growth has stalled in North America, so if the EV doesnt catch on, itll likely be time for more restructuring. If that fails, Lucid can always sell more cars to the Saudi government. Speaking of stalled EV growth, most of the major US manufacturers have laid off staff in the past year. Teslas woes are common knowledge but Rivian has also been dramatically cutting its workforce. The same is true of California-based Fisker.This article originally appeared on Engadget at https://www.engadget.com/lucid-motors-cuts-six-percent-of-its-workforce-ahead-of-ev-suv-launch-152746970.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

18.09Zillows staging tool helps potential buyers reimagine homes by restyling them on the fly
17.09Are AI Tools Replacing Traditional Search Engines?
17.09How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content
17.09Nikes Air Max RK61 pays homage to Air Afrique and diasporic homecomings
16.09Boutique fitness shifts to utility with The Packs defense-driven workouts
16.09The Secret to Successful Employee-Advocacy Posts on LinkedIn
16.09Where AI Gets Its Facts [Infographic]
16.09Performance Branding in B2B
Marketing and Advertising »

All news

18.09How Huawei plans to outperform global tech leaders with less powerful chips
18.09Roche to acquire liver drug developer 89bio for up to $3.5 billion
18.09Nightmare at Nestlé: The world's biggest food company faces a reckoning
18.09Wait! Is Gap cool again? Its collab mastermind reveals his strategy behind the brands big comeback
18.09This camera bag charm may become the biggest gadget of the year
18.09Zillows staging tool helps potential buyers reimagine homes by restyling them on the fly
18.09Urban Company shares rally 69% from IPO issue price on day 2 of trading. Time to cash out or double down?
18.09The house that ICE built
More »
Privacy policy . Copyright . Contact form .