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Hrvatski Telekom has turned out-of-home advertising into a search-and-rescue tool for missing pets.
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Marketing and Advertising
Earlier this year Sony sued Tencent for copyright infringement over its Light of Motiram game, calling it a "slavish clone" of Horizon Zero Dawn. Then, earlier this month, Tencent agreed to stop promoting and publicly testing the game. Now, the two companies have reached a "confidential settlement" and the case has been dismissed, according to court documents seen by The Verge. Light of Motiram has also disappeared from Steam and Epic's game stores. "SIE and Tencent are pleased to have reached a confidential resolution and will have no further public comment on this matter," Tencent's spokesperson told The Verge. When Sony first filed its lawsuit in July 2025, it said that Tencent's game appeared to copy aspects of not just Horizon Zero Dawn, but other franchise games including Horizon Forbidden West and Lego Horizon Adventures. That included the post-apocalyptic setting with humans and machines coexisting, the visual appearance of characters and even the marketing materials something Engadget certainly noticed when Tencent first announced the game. This article originally appeared on Engadget at https://www.engadget.com/gaming/sony-settles-with-tencent-over-slavish-horizon-clone-120042886.html?src=rss
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Marketing and Advertising
LG is teaming up with Dolby for a new collection of speakers that the companies are unveiling ahead of CES 2026. The LG Sound Suite features a modular lineup the H7 soundbar, M7 and M5 wireless surround speakers and the W7 subwoofer. The speakers can be combined in more than two dozen different configurations, from a pair to a full 13.1.7 channel surround sound home theater setup.The main pitch of the LG Sound Suite is its application of Dolby Atmos FlexConnect. This is the audio brand's tech for optimizing sound from wherever wireless speakers are placed. It's meant to deliver optimal sound even from unusual locations, even when you're limited by outlet locations, furniture placement or other quirks of a room's layout. The collaboration with LG brings FlexConnect to a soundbar for the first time. When the H7 soundbar is used as the lead device, the suite will bring Dolby Atmos FlexConnect audio to any television. In a future software update, LG will also bring support for Dolby Atmos FlexConnect directly to some of its premium TVs, including select 2025 models.This article originally appeared on Engadget at https://www.engadget.com/audio/speakers/dolby-and-lg-introduce-a-modular-home-audio-system-for-ces-2026-010000126.html?src=rss
Category:
Marketing and Advertising
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