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Every year, Tennis Australia CEO Craig Tiley issues a challenge to his team that would make most executivesand their teamsbreak into a cold sweat: Reinvent 50% of the Australian Open. Not subtle changes or a few tweaks. Half of everything, so no two tournaments are ever the same. Today, to help satisfy Tiley’s mandate, the event has evolved into a three-pronged innovation machine. There’s an in-house R&D lab that’s been developing analytics, broadcast, and fan engagement advancements for more than 15 years, alongside a startup accelerator that’s piloted 40 companies, and a $40 million VC fund to capitalize those startups. “The 50% innovation challenge creates something most large organizations struggle to cultivate: permission to fail,” says Machar Reid, director of innovation and AO Ventures general partner. It’s working. The 2025 Australian Open set attendance records with 1,218,831 fans through the gates over three weeks, breaking the previous year’s mark by more than 100,000. It attracted 1.9 billion global viewers, drew 2.3 billion social impressions, and generated $565.8 million for host city Melbournes economy. And this year’s tournament, which rolls into its final rounds this weekend, is poised to be another record-setter. Inside Tennis Australia’s tech workshop It all started with AO Labs, Tennis Australia’s research and development arm. This is the internal division that builds the broadcast and fan engagement technologies that have transformed how people watch tennis. Last year’s breakout was AO Animated, which uses skeletal tracking to turn live matches into Nintendo Wii-style cartoons. The technology tracks 29 points on each player’s body at 50 frames per second, creating real-time avatars that move exactly as the players do. The feed went viral in 2025, drawing nearly 1 million viewers in the first four days alone. [Image: AO Animated] The technology is fun. But it also solves a real problem. Tennis Australia took over its own broadcast production in 2015one of only two Grand Slam tournaments to control its own broadcast (the US Open only recently started moving in this direction). Other Grand Slams turn broadcast production over to networks like ESPN or TNT Sports. Tennis Australia maintains creative control, then licenses that production to broadcast partners including ESPN in the U.S. and Channel 9 in Australia. [Image: AO Animated] But those licensing agreements create restrictions. The AO Animated stream functions as a legal work-around. Since it’s generated from tracking biometric data rather than relying on video footage, it doesn’t violate exclusivity agreements. Viewers without broadcast subscriptions could clip highlights and share them. Fans loved it. Players found it hilarious. By week two of last years tournament, Tennis Australia was providing the feed to three broadcast partners, and they’ve brought it back again for 2026. AO Animated is among the latest in a series of experiments. But even AO Labs isn’t enough to satisfy Tiley’s 50% mandate. To achieve that, the team knew it had to tap external resources. Turning Melbourne Park into a tech incubator In 2022, Tennis Australia launched AO Startups. The goal: identify early-stage companies with technology Tennis Australia could eventually implement, giving both sides a chance to test product-market fit at one of the world’s biggest sporting events. “Rather than trying to be really narrow with a problem statement, we stay purposefully broad,” says Reid. “There are occasions where we don’t know what we don’t know.” The 2025 cohort included 12 companiesthe largest since inceptionspanning digital ticketing platforms, AI-powered personalized menus for dietary needs, automated screening checks, production project management software, and wearable resistance suits for athlete training. The selection process is rigorous, but fast. Startups apply through aostartups.ausopen.com, with applications opening periodically throughout the year and Tennis Australia announcing new cohorts in the lead-up to each Australian Open. Applicants are evaluated on team quality, market opportunity, ambition level, and mutual impact potential. Those accepted get access to Tennis Australia executives, pilots across the organization’s summer events, and pathways to becoming official suppliers. Each pilot is customized based on the company’s stage and technology. Some test products still in development. Others run full-scale deployments. Some pilots test across Tennis Australia’s entire three-week summer seriesthe United Cup in Sydney and Perth, Brisbane International, and Adelaide Internationalwith select pilots deployed at the Australian Open itself. The customized trials give funders real-world feedback at scale while giving Tennis Australia confidence that the systems work under pressurewhich is critical, given that they’re not just piloting tools that enhance the broadcast and fan experience, but technology that can impact the matches themselves. Six engineers vs. one monopoly In 2021, four engineers walked away from Hawkeye, the company that had dominated electronic line calling in tennis for two decades. They teamed up with two others and founded Bolt6 specifically to build something bettera cloud-first system that could do things Hawkeye’s legacy architecture couldn’t. Tennis Australia had been a Hawkeye client for 17 years. When Bolt6 approached the team about piloting new technology through AO Startups, Reid saw opportunityand a lot of risk. “[Line calling] is our highest-risk technology,” Reid says. “If that does not work, we’re in trouble, because it’s calling lines for the playing group. It’s not like we have lines people waiting on standby to jump in if the technology goes down.” So Tennis Australia methodically de-risked it, inviting Bolt6 to join AO Startups. At the 2023 Australian Open, Bolt6 ran in stealth mode alongside Hawkeye on the tournament’s center courtside-by-side testing, every call compared. In 2024, Bolt6 handled all Australian Open lead-up events and expanded to testing alongside Hawkeye on three stadium courts during the main tournament. Only after two years of testing did Tennis Australia deploy Bolt6 across all 17 courts for the entire 2025 summer, fully replacing Hawkeye. Risk/reward The gamble paid off. Bolt6’s cloud architecture unlocked capabilities Hawkeye couldn’t deliver. Because the system is cloud-based, Tennis Australia could centralize operationsrunning all courts from one location instead of requiring on-site servers at each venue. The system processes faster and integrates with other platforms more easily, opening new possibilities beyond just calling lines. [Image: Bolt6] In fact, it’s Bolt6’s technology that drives the skeletal tracking and 360-degree camera system that AO Labs integrated to create the Wii-style animations and dynamic broadcast angles. Technology that started as line calling evolved into a dynamic broadcasting tool. [Image: Bolt6] “It is a genuine partnership around how to create stories for the viewer at home,” says James Japhet, Bolt6 cofounder and chief commercial officer. “It’s not just us doing it, this is us working hand in hand with Tennis Australia.” The partnership has turbocharged Bolt6’s growth. The company went from being deployed at three events in 2023 to 40 in 2024, around 90 in 2025, and now a projected 170 events in 2026, expanding beyond tennis into sports like NASCAR and the PGA Tour. “I don’t think we would have had that same trajectory without the partnership and support of Tennis Australia,” Japhet says. A global stage for tech startups Another company, Raven Controls, came through AO Startups in 2023 with a different kind of technology. Founder Ian Kerr, a former police officer in Scotland who specialized in emergency planning, had built an incident management platform after witnessing chaos at major eventssafety decisions that weren’t properly logged, stakeholders who couldn’t communicate, critical information lost in radio chatter. Raven digitizes that coordination. The platform is cloud-based and AI-driven, creating one centralized system where every incident gets logged, every decision gets recorded, and security, medical, and crowd control teams can all see what’s happening in real time. “Before Raven, these systems were all siloed,” Kerr explains. “Security would know about an incident, but medical wouldn’t. Or crowd management would see a problem, but it would take 20 minutes to coordinate a response.” By the time Kerr connected with Tennis Australia in 2023, Raven had already managed UEFA Champions League finals, two Euro soccer championships, and two Ryder Cups. Reid saw the value immediately. The platform could handle the complexity of coordinating security, operations, and emergency response across Melbourne Park’s 17 courts and sprawling grounds. The AO Startups pilot tested Raven across Tennis Australia’s summer events in 2023, giving Kerr’s team real-world feedback at scale while providing global exposure beyond their European base. Completing the innovation loop With the in-house lab and external tech incubators thriving, in January 2025 Tennis Australia completed the innovation loop, launching a $30 million fund called AO Ventures. Backed by 150 investors, including venture capitalist Brad Feld and prominent Australian families, the fund writes checks of around $500,000 for seed rounds and $1 million for Series A, according to Reid. To date, four investments have closed: Bolt6 and Raven, along with two padel propertiesMindspring Padel and Padel Haus. The goal, according to Reid, is to invest in approximately 20 companies, with at least five emerging from the AO Startups pipeline. The key, Reid says, is that Tennis Australia becomes not just the investor, but ideally the customer a well. “Our best way of delivering return is for us to be a client and be able to shout from the rooftops,” he says. After Raven completed its pilot and became a Tennis Australia client, the company competed for a contract with Legends Global, which operates more than 300 stadiums across North America. Legends conducted due diligence with Tennis Australia, and its reference, Kerr sayscombined with Raven’s proven performance across Tennis Australia’s eventsis what helped Raven win the contract. “Having Tennis Australia as a part of our profile has absolutely given us a massive stamp of approval at a very senior level,” Kerr says. “That support was invaluable to us.” A 70% success rate Ten startups are participating in the 2026 tournament, including the National Pickleball League, VueMotion, and Truefuels. Since launching in 2022, 40 companies have piloted their technology through AO Startups. Some 70% have become Tennis Australia suppliers or partnersa conversion rate that significantly outperforms typical corporate accelerator programs, where 40% to 50% is considered strong. Tiley has said he wants to make the Australian Open “the biggest sporting event in the world.” The three-pronged innovation engine turning startups into global players is driving the Open to ever-higher levels of fan engagement. “From a leadership point of view, I tell the team to come and ask for forgiveness, not permission,” Tiley told Boardroom. “The approach is: Just go for it. If it works, great. If it doesn’t, we’ll just make some adjustments and give it a go again.”
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Mascots are currently enjoying a renaissance. From McDonalds Grimace to the WNBAs Ellie the Elephant and Pop-Tarts Pop-Tart guy, companies everywhere are leaning on characters to represent their brand values and attract eyes on social media. Now the Trump administration is joining in with its own mascot. Its a literal lump of coal. The coal mascotnamed Coalieappears to be a new character designed to represent the Office of Surface Mining Reclamation and Enforcement (OSMRE), a bureau in the U.S. Department of the Interior. Coalie officially debuted on January 22, when Interior Secretary Doug Burgum posted him (it?) on his X account. In the post, which has now been viewed more than 37,000 times, Burgum shared an obviously AI-generated illustration of himself kneeling next to a grinning, bug-eyed piece of coal that’s decked out in a yellow coal miners helmet, vest, and boots. The caption, in part, read “Mine, Baby, Mine!” [Image: USDOI] A deeper exploration of OSMREs website shows that Coalie appears to be a genuine effort on the agencys part to explain its goals. And while it may not have been OSMREs intention, a poorly designed lump of coal is actually the perfect metaphor to represent the Trump administrations desperate attempt to revive the coal industry. The perfect mascot for Trumps energy agenda Since taking office in January 2025, Trump has been on a mission to prop up coal, despite both environmental and economic data pointing to a dwindling future for fossil fuels. Coals dominance has been declining for years, and for good reason: Burning coal is linked to air pollution that can cause asthma, brain damage, heart problems, and more. Its one of the worst offenders for greenhouse gas pollution, with environmental experts estimating that the world needs to completely phase out coal power by 2040 in order to meet the goals set out in the 2015 Paris climate agreement. Further, multiple studies have found that coal is among the more expensive technologies for utilities today, making it significantly less competitive than renewable energy sources like solar, wind, and natural gas. Nevertheless, last April Trump signed multiple executive orders aimed at reviving the coal industry, at the same time that his administration suspended a decades-old program to detect lung disease in coal miners. In September, the Department of Energy announced plans to spend more than half a billion dollars to prop up coal. [Image: OSMRE] Now enter Coalie: the mascot tasked with the gargantuan challenge of making Trumps coal bailout seem palatable. In a new post to OSMREs website titled 10 Things to Know About How OSMRE Supports Americas Energy Legacy and Communities, Coalie is pictured smiling and waving in multiple hastily assembled graphics. Hes serving as the cheerful mouthpiece for several dubious claims, including that OSMRE works with Indigenous peoples by consulting with tribal leadership through a government-to-government process (see the federal governments long-standing history of extracting resources on Native lands and ignoring tribal opposition), and that OSMRE evaluates the potential environmental impact of federal actions and practices responsible stewardship of public lands and resources (there is no environmentally responsible way to harvest coal). In short, Coalie has been handed an impossible job. Ironically, if any mascot could succinctly su up the Trump administrations asinine insistence on a fossil fuel comeback, it would be a shoddily slapped together illustration of a lump of coal.
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If youre an old-school writer like me, usually the words alone are all you need. But once in a while, you need something extra. Im referring to all the special symbols that dont appear on your keyboard. Maybe you need to mark something as copyrighted with a , or you want to rave about the 8 order of fish and chips on your recent trip to London. Perhaps youre a mathematician whos working with . Y qué pasa si necesitas escribir una pregunta en espaol? Instead of having to dig deep into your virtual keyboards corners or memorize ASCII character codes, theres a free website you can use to copy these symbols and more directly to your clipboard for easy anywhere-pastingno matter what kind of device youve got in front of you. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and get ready to discover all sorts of awesome tech treasures! Your special character cheat sheet To look up all those extra symbols that arent on your keyboard, just head to Symbol.wtf. Symbol.wtf is a single-page website with a searchable list of special characters. It takes just a few seconds to find whatever symbol you need. Clicking a symbol copies it to your clipboard so you can paste it into any text fieldwith no sign-ups, ads, or usage limits. Symbol.wtf offers 195 commonly used characters, including punctuation, currency, accent letters, arrows, musical symbols, and even playing card suits. Symbol.wtf makes it swift and simple to find any symbol. The whole list is easy enough to scroll through, but theres also a search bar and a list of filtering options at the top. The hardest part of using it is remembering the Symbol.wtf URL, but I just think to myself What the f was that symbol site again? and that usually jogs my memory well enough. What about emoji? The characters you find on Symbol.wtf are not emoji, which are defined separately under the Unicode standard. If youre typing on a phone, your keyboard almost certainly has an emoji button for looking up these symbols. What if youre not on your phone, though? You could bring up your computers emoji picker by pressing Win + . (on Windows), Fn/ + E (on a Mac), or Search + Shift + Space (on a Chromebook). But if that fails for whatever reason, you could just head to Unicode.party. Much like Symbol.wtf, its a searchable list of symbolswhich you can click to copy to your clipboard. Theres a skin tone selector at the top, and the search results are pretty much instantaneous. Unicode Party puts every emoji imaginable at your fingertips in an easily searchable list. Just dont let any young folks know youre looking up your emoji this way, because you know how theyll respond. Symbol.wtf and Unicode.party both work in any web browser. Theyre free to use with no ads or usage limits. No sign-up is required, and neither site does any tracking of your usage. Treat yourself to all sorts of brain-boosting goodies like this with the free Cool Tools newsletterstarting with an instant introduction to an incredible audio app thatll tune up your days in truly delightful ways.
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