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People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Just one in four Audi drivers consult their vehicle's manual, so it's no wonder customers are oblivious about many of their car's functions. Addressing this disconnect, Audi has launched Audi Reader, a new feature in its app that uses computer vision to transform how drivers interact with their vehicles. Developed in collaboration with Ogilvy Barcelona and vision tech startup Roboflow, the system was trained on over 10,000 images captured from 27 current Audi models, with each component meticulously tagged and linked to information from the manual.Drivers simply point their smartphone camera at any part of their Audi, a dashboard control, warning light or cabin element, and the app instantly identifies the component and provides clear information about its function. Beyond explaining features, the app also allows users to chat with their after-sales advisor, request workshop appointments or call for roadside assistance.
Category:
Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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