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CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
It looks like Disney wasted no time delivering on CEO Bob Igers promise to bring AI-generated content to Disney+. On Thursday, the company announced the start of a three-year licensing agreement with OpenAI to bring more than 200 of its beloved characters, including those from Star Wars and Pixar, to the Sora app and ChatGPT. With the deal in place, OpenAI users will be able to prompt ChatGPT to generate images that tap into Disneys intellectual property, with costumes, props, vehicles and environments covered. The agreement does not include voices or talent likenesses, meaning Sora users wont be able prompt the app to make a video with Black Widow and get something with Scarlett Johansson in it. Instead, both Sora and ChatGPT will only have access to animated and illustrated versions of Marvel and Star Wars characters like Black Panther, Captain America, Han Solo, Darth Vader and others. Disney will stream curated selections of Sora-generated fan videos on Disney+. Sora and ChatGPT users will be able to start generating images and videos with Disney characters starting in early 2026. Disney is the global gold standard for storytelling, and were excited to partner to allow Sora and ChatGPT Images to expand the way people create and experience great content, said OpenAI CEO Sam Altman. This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity, and help works reach vast new audiences.Disney has also agreed to become an OpenAI customer, promising to use the companys APIs to build new products, tools and experiences. Additionally, Disney will invest $1 billion in OpenAI, with the option to purchase additional equity down the road. OpenAI recently completed a restructuring to become more of traditional profit-seeking corporation, clearing the way for a potential IPO sometime in the next year or so. This article originally appeared on Engadget at https://www.engadget.com/ai/openai-signs-deal-to-bring-disney-characters-to-sora-and-chatgpt-144344820.html?src=rss
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Marketing and Advertising
Nintendo has been slowly drip-feeding us GameCube games since the console joined its Nintendo Classics offering when the Switch 2 launched in June, and we just got another one. Switch Online + Expansion Pack subscribers can now play Warios one and only 3D platformer on the service. Wario World launched in 2003 and was developed by Treasure (Gunstar Heroes, Ikaruga). You play as Wario, the flatulent antithesis of Nintendos primary mascot, in what is a combat-heavy platformer. Warios castle has been overthrown by an evil piece of sentient jewellery called Black Jewel, and its up to the garlic-loving antihero to punch and piledrive everything in sight in order to reclaim it. Wario World was a relative commercial hit for Nintendo, but while many reviewers praised its chaotic gameplay, the games short length pulled the scores down. Interestingly, the same criticism was leveled at the similarly brief Luigis Mansion, which joined the Nintendo Classics app just ahead of Halloween. Wario World becomes the seventh GameCube game that can be played on the Switch 2 via NSO. The service launched with The Legend of Zelda: The Wind Waker, F-Zero GX and Soulcalibur II. Since then Nintendo has added Super Mario Strikers, Chibi-Robo!, Luigis Mansion and now Wario World. The likes of Super Mario Sunshine and Fire Emblem: Path of Radiance will arrive at some point. Its been a good week for NSO subscribers who enjoy retro 3D platformers. Yesterday Nintendo announced that Rayman 2: The Great Escape and Tonic Trouble are coming to its N64 emulator on December 17.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/warios-one-and-only-3d-platformer-is-now-playable-on-switch-2-133011950.html?src=rss
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Marketing and Advertising
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