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Google filed a motion on Friday in a Virginia federal court asking for the Department of Justices antitrust lawsuit against it to be thrown away. The DOJ sued Google in January 2023, accusing the company of monopolizing digital advertising technologies through anticompetitive and exclusionary conduct. Per Bloomberg, Google is now seeking summary judgment to avoid the case going to trial in September as planned. Attorney General Merrick B. Garland said at the time the lawsuit was first announced that Google has used anticompetitive, exclusionary, and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies. The lawsuit alleges that Google controls digital advertising tools to such an extent that it pockets on average more than 30 percent of the advertising dollars that flow through its digital advertising technology products, according to a press release from the agency last year. Google now argues that that the DOJ hasnt shown that the company controls at least 70 percent of the market, which some previous cases have used as the threshold for qualifying as a monopoly, and that the agency made up markets specifically for this case, according to Bloomberg, excluding its major competitors like social media platforms. The company also claims the DOJs case goes beyond the boundaries of antitrust law, Reuters reports.This article originally appeared on Engadget at https://www.engadget.com/google-asks-court-to-reject-the-dojs-lawsuit-that-accuses-it-of-monopolizing-ad-tech-183830791.html?src=rss
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Marketing and Advertising
Something is up with Apple ID this weekend. As reported by 9to5Mac, Apple users started complaining online last night that theyd been logged out of their Apple IDs on all of their devices without explanation. Upon trying to log back in, some say they were locked out of their accounts despite entering the correct details, and had to reset their passwords. Engadget has reached out to Apple for more information. I was mid FaceTime with @milesabovetech and my Apple account got locked and signed out of all of my Apple productstf is happening Max Weinbach (@MaxWinebach) April 26, 2024 Apple hasnt said anything publicly about whats going on, and its System Status page makes no mention of problems with Apple ID or any other systems in the last 24 hours. In a Mastodon post spotted by The Verge, one person said Apple support told them only that sometimes random security improvements are added to your account. Its unclear how many users have been affected, though people have piled onto social media threads about the issue to say theyve experienced it too. According to 9to5Mac, some of the publications own team have run into the problem. While the issue seemed to have heightened on Friday night, there have been sporadic reports of similar problems in the recent past. Software developer Michael Tsai published a blog post about the latest incident and referenced a time just last fall when the same thing happened.This article originally appeared on Engadget at https://www.engadget.com/some-apple-users-say-theyve-been-mysteriously-locked-out-of-their-accounts-162739339.html?src=rss
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Marketing and Advertising
I allowed myself to play Fire Emblem Engage on the easiest possible mode, and it finally got me back into gaming. The first time I picked up a Fire Emblem game back in 2010, a friend told me that the only correct way to play is in Classic mode with permanent death. For some reason, I took that to heart, and I played each subsequent game ready to restart my console during every skirmish and story battle so that I didnt lose any of my friends. Due to unexpected upheavals in my personal life over the past few years, I mostly stopped gaming, even though I kept buying new titles I'd typically play. That included Persona 5: Royal, which I have yet to even touch, and Fire Emblem Engage, which sat sealed in my cabinet for over a year. I wanted to play Engage since I got my pre-ordered copy, but the mere thought of having to find the best class for all my units and having to grind by fighting one skirmish after another so that they can maximize their stats and not get killed in the battlefield was overwhelming. It felt like a chore and not at all appealing for someone who's trying to get back into gaming. One day, though, I decided to pop the cartridge into my Nintendo Switch and see if I could get anywhere. Upon being asked to choose a difficulty, I squashed the persistent voice in my head that kept saying: "If you're not playing with permadeath, are you even playing Fire Emblem?" As quickly as I could, I chose Normal difficulty, the easiest option available, and Casual mode that merely pulls units from a fight instead of killing them completely after they get defeated in battle. I had no idea whether I'd end up finishing the game when I started, but I did and I had tons of fun. The biggest reason why I was able to keep playing was because I didn't feel stressed like I did when I played Fates and Three Houses. I didn't have to plan out every single move on the battlefield, and I didn't have to look up other people's class choices for their units because a character that started as a swordsman might do better as a Wyvern Knight. I didn't have to keep notes like I usually do for strategy games. The only information I searched for online was the same-sex romance options for this installment's protagonist. It truly felt like I was playing to relax, which is something I've never said before in relation to a Fire Emblem game. In the grand scheme of things, having an internal conflict over a game's difficulty is really quite silly. But it's a reflection of how we tend to be harsher on ourselves than on other people, because I would never judge anybody else on how they want to play their games. Sure, winning battles and matches in more difficult modes will feel more rewarding, but not every gaming experience has to be a challenge. It's okay to play to decompress, to have some joy in your life and in my case, to get started after years of being in gaming limbo. Someday, I might pick up Engage again and play in Maddening difficulty, most likely in Casual mode now that I've broken free from the shackles of permadeath. That is, however, a long way off for now, I want to get through the titles I missed over the past five years one by one. I've started with the newest one in my collection, Eiyuden Chronicle, which I'm absolutely excited to play as a long-time Suikoden fan. And, yes, I'm still taking it easy on myself by playing it in the least difficult mode possible. This article originally appeared on Engadget at https://www.engadget.com/i-played-fire-emblem-engage-on-easy-mode-and-it-got-me-back-into-gaming-120010358.html?src=rss
Category:
Marketing and Advertising
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