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Generative AI can enhance speed, personalization, and consistency in customer experience--but only when guided by human judgment, empathy, and trust. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
After five years of spotlighting the environmental toll of plastic soy sauce droppers (including with its Light Soy lamp), creative studio Heliograf has developed Holy Carp!, a home compostable alternative made from bagasse plant pulp. The innovation arrives as South Australia moves to ban the ubiquitous fish-shaped containers, which serve their purpose for mere minutes but persist in the environment for centuries.Working alongside industrial design firm Vert Design, Sydney-based Heliograf created a dropper that's filled fresh in-store rather than pre-packaged in a factory. The shift to point-of-sale filling enables the use of more readily compostable materials while giving restaurants flexibility to choose which sauces to offer. The design breakthrough came from an unexpected source: the designers had been working with plant pulp for their lamp packaging, and ultimately found the solution to the soy fish problem "inside one of their own boxes."TREND BITESingle-use packaging represents 40% of global plastic waste, and nearly one trillion single-use sachets are consumed annually. As plastic bans proliferate and consumer scrutiny intensifies, brands face mounting pressure to replace convenience packaging with sustainable alternatives that don't compromise on function or experience. Holy Carp! demonstrates how designers can preserve the familiar joy of an existing format while eliminating its environmental footprint a model that extends to countless categories where small plastics dominate.
Category:
Marketing and Advertising
Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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