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2024-04-25 23:58:00| TRENDWATCHING.COM


Category: Marketing and Advertising

 

LATEST NEWS

2024-04-25 23:00:41| Engadget

Apple has scheduled its next product showcase for May 7, a few weeks before the Worldwide Developers Conference gets under way. While the company is, as usual, being a bit coy about what's on deck, the signs are all there. It had been rumored for months that Apple would refresh its iPad lineup in May. Sure enough, the image on the announcement for this "Let Loose" event includes an illustration of a hand holding an Apple Pencil.  Various reports over recent months have offered some insight as to what Apple has up its sleeves. So, with that in mind, here's what to expect from the upcoming iPad event: M3 iPad Pro Nathan Ingraham / Engadget It's been about 18 months since Apple updated any of its iPads, so its tablet lineup is due for a refresh. It won't exactly come as a surprise to see Apple slot M3 chips into the latest iPad Pro models, since the most recent versions run on M2 chipsets. Otherwise, the biggest update is expected to come in the form of OLED displays, according to Bloombergs Mark Gurman. That should bring richer colors and deeper blacks to the iPad Pro. Since OLED panels are thinner than LCD panels, that should allow Apple to reduce the thickness of the iPad Pro. According to 9to5 Mac, the 11-inch iPad Pro will be 0.8 mm thinner at 5.1 mm, while the 12.9-inch model will be more noticeably slender, as the thickness is expected to drop by 1.5 mm to 5 mm. A leaker has suggested that the bezels could be up to 15 percent thinner than previous models as well. Rumors have been swirling for a while that Apple may offer a glass-backed iPad Pro this year to enable MagSafe charging. Meanwhile, there have been hints that Apple will solve one of our biggest iPad bugbears and move the front-facing camera to the landscape edge of the Pro, as it did with the entry-level iPad in late 2022. That means the camera will be more optimally placed for those who use a Magic Keyboard or folks who simply prefer a landscape orientation. M2 iPad Air Nathan Ingraham / Engadget As for the iPad Air, which Apple has left in stasis for over two years, that's expected to get an upgrade to M2 chips from the M1 that the tablets currently use. There are rumblings that Apple will go with the older chip in the iPad Air to differentiate it from Pro models and ensure that the latter devices clearly remain its highest-end tablets. Reports suggest that the iPad Air's front-facing camera is also blessedly moving to the landscape edge. There is one other big change we're expecting for the iPad Air, and I mean that in the most literal sense. Apple is rumored to be prepping the first 12.9-inch iPad Air. It's likely to be the least expensive option for a large-screen iPad, even though that would run somewhat against the "Air" part of the name. Display analyst Ross Young previously suggested that the 12.9-inch iPad Air screen would have a mini-LED display, but that no longer appears to be happening at least for now. However, Young says that Apple may release an iPad Air with such a display later this year. Meanwhile, the new iPad Air models may have a larger camera bump, perhaps so Apple can add a flash. New Magic Keyboard and Apple Pencil Engadget Gurman reported last year that Apple was working on a revamped Magic Keyboard, but only for the iPad Pro, not the Air lineup. The updated keyboard is said to make the iPad Pro look more like a laptop, with a larger trackpad. It's said to be made of aluminum to make it sturdier than previous models, though "the exterior shell of the Magic Keyboard will retain the cover material of the current model," Gurman says. In addition, Apple is expected to unveil a new Apple Pencil to replace the second-gen model. Dataminers have suggested that an updated peripheral could include a squeeze gesture to carry out certain actions and have Find My support. Some reports have indicated the next Apple Pencil could work with Vision Pro drawing apps too. What not to expect: A new iPad or iPad mini Even though the iPad mini in particular is getting very long in the tooth the most recent model arrived in September 2021 you probably shouldn't expect a new model to show up at the Let Loose event. Not are we expecting to see a new base iPad. Reports suggest an 11th-gen iPad and an updated iPad mini may arrive later this year, but maybe don't hold your breath for them. This article originally appeared on Engadget at https://www.engadget.com/apple-is-launching-new-ipads-may-7-heres-what-to-expect-from-the-let-loose-event-210041117.html?src=rss


Category: Marketing and Advertising

 

2024-04-25 20:25:18| Engadget

Tupac Shakurs estate is none too happy about Drake cloning the late hip-hop legends voice in a Kendrick Lamar diss track. Billboard reported Wednesday that attorney Howard King, representing Mr. Shakurs estate, sent a cease-and-desist letter calling Drakes use of Shakurs voice a flagrant violation of Tupacs publicity and the estates legal rights. Drake (Aubrey Drake Graham) dropped the diss track Taylor Made Freestyle last Friday, the latest chapter of the artists simmering decade-long feud with Pulitzer and 17-time Grammy award winner Kendrick Lamar. Kendrick, we need ya, the West Coast savior / Engraving your name in some hip-hop history, an AI-generated 2Pac recreation raps in Drakes track. If you deal with this viciously / You seem a little nervous about all the publicity. Representing Shakurs estate, King wrote in the cease-and-desist letter that Drake has less than 24 hours to pull down Taylor Made Freestyle, or the estate would pursue all of its legal remedies to force the Canadian rappers hand. The unauthorized, equally dismaying use of Tupacs voice against Kendrick Lamar, a good friend to the Estate who has given nothing but respect to Tupac and his legacy publicly and privately, compounds the insult, King wrote, according to Billboard. The Estate is deeply dismayed and disappointed by your unauthorized use of Tupacs voice and personality, King wrote. Not only is the record a flagrant violation of Tupacs publicity and the estates legal rights, it is also a blatant abuse of the legacy of one of the greatest hip-hop artists of all time. The Estate would never have given its approval for this use. SnoopDogg.com Taylor Made Freestyle also used AI to clone Snoop Doggs voice, with Drake using digital clones of two of Lamars west-coast hip-hop influences to try to hit him where it hurts. In a video posted to social media the following day, Snoop didnt appear to know about the track. They did what? When? How? Are you sure?, the 16-time Grammy nominee and herb connoisseur said. Why everybody calling my phone, blowing me up? What the fuck? What happened? What's going on? I'm going back to bed. Good night, he continued. Engadget emailed Snoop Doggs management to ask about his thoughts on Drake cloning his voice. At the time of publication, we hadnt heard back. The saga contains more than a bit of irony if not outright hypocrisy from Universal Music Group (UMG), the label representing Drake. You may remember the track Heart on My Sleeve by Ghostwriter977, which briefly went viral last year. It was pulled after UMG complained to streaming services because it used an AI-generated version of Drakes voice (along with The Weeknd). Engadget asked UMG if it approved of Drakes use of AI-generated voices in Taylor Made Freestyle and where it stands on the broader issue of using artists digital clones. We havent received a comment at press time. Without a clear explanation, its hard not to see the label as being on the side of whatever seems most financially advantageous to it at any particular moment (surprise!). Laws addressing AI-cloned voices of public figures are still in flux. Billboard notes that federal copyrights dont clearly cover the issue since AI-generated vocals typically dont use specific words or music from the original artist. Mr. King, speaking for Shakurs estate, believes they violate Californias existing publicity rights laws. He described Drakes use of Shakurs voice as forming the false impression that the estate and Tupac promote or endorse the lyrics for the sound-alike. Last month, Tennessee passed the ELVIS (Ensuring Likeness Voice and Image Security) Act to protect artists from unauthorized AI voice clones. The first-of-its-kind legislation makes copying a musicians voice without consent a criminal Class A misdemeanor. But none of the parties involved in this feud are in Tennessee. On the federal level, things are moving much more slowly, leaving room for legal uncertainty. In January, bipartisan US House legislators introduced the No Artificial Intelligence Fake Replicas And Unauthorized Duplications Act (No AI FRAUD), putting cloned voices like those Drake used in the governments crosshairs. Congress hasnt taken any public action on the bill in the more than three months since. It is hard to believe that [Tupacs record label]s intellectual property was not scraped to create the fake Tupac AI on the Record, King wrote in the cease-and-desist letter. He demanded Drake offer a detailed explanation for how the sound-alike was created and the persons or company that created it, including all recordings and other data scraped or used.This article originally appeared on Engadget at https://www.engadget.com/tupacs-estate-threatens-to-sue-drake-for-his-ai-infused-kendrick-lamar-diss-182518997.html?src=rss


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