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The European Commission, the executive branch of the European Union, has proposed a ban on some types of targeted political ads that employ sensitive personal data, including ethnic origin, religion, health status or sexual orientation, unless users give explicit consent. If the rules come into force, advertisers would have to provide clear details on the criteria they use for targeting, as well as the "amplification tools or methods" they harness.Every ad would also have to be more transparent in terms of displaying the name of the person or organization that paid for it, as well as disclosing how much was spent, where the money came from and the ad's connection to an election or referendum.The EC is hoping these measures will help protect election integrity, largely by making it more difficult for campaigns to target and mislead marginalized groups. It said people should be able to easily tell when they see a paid political ad, whether online or offline, and take part in political discussions without being impacted by interference, manipulation or misinformation.Elections must not be a competition of opaque and non-transparent methods. People must know why they are seeing an ad, who paid for it, how much, what micro-targeting criteria were used," the EC's vice-president for values and transparency Vera Jourová said in a statement.If the bill becomes law, EU member states will need to determine fines for breaching the rules. National data protection authorities will be tasked with monitoring how personal data is used in ad targeting and imposing fines when appropriate. The EC is hoping to enact the rules, which build on the General Data Protection Regulation and planned Digital Services Act, by spring 2023, ahead of European Parliament elections the following year.Political ads have been a hot button issue for online platforms for several years. Facebook and Google both temporarily banned them after polls closed in the 2020 US presidential election to stem the flow of misinformation. Earlier this month, Meta, the parent company of Facebook and Instagram, removed thousands of ad targeting options, including those related to ethnicity, health, religion, sexual orientation and political beliefs. Twitter banned all political ads in 2019.The EC's proposed rules could also prevent some types of surreptitious data collection. Back in 2019, PR farms connected to the Republican party used Google's ad network to vacuum up email addresses of potential voters.
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Marketing and Advertising
Thanksgiving can be a challenging holiday for many but at least you weren't responsible for trying to hold up an inflatable purple dinosaur against 43 mile per hour winds.
Category:
Marketing and Advertising
Following a warning letter from the Food and Drug Administration (FDA), Owlet has stopped selling its popular Smart Sock family in the US. On October 5th, the agency contacted Owlet to tell the company it was selling the wearables without marketing approval, clearance or authorization.In a response spotted by Deseret News, Owlet says its complying with the FDAs request. It has stopped selling the socks while it seeks clearance from the FDA. The company says it will offer a new sleep monitoring solution in the near future.With over one million babies monitored, we are extremely proud of the innovation and technology Owlet has delivered, the company said. We will continue to stay focused on our mission and cooperate with the FDA so we can continue to provide sleep monitoring products and solutions to parents and babies.If you own the Smart Sock 3 or one of its predecessors, Owlet notes the FDA didnt identify any safety with the wearables. It also hasnt asked the company to issue a recall. Owlet says it will continue to support those products while it works on a new device.
Category:
Marketing and Advertising
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