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The European Union doesn't think you should have to choose between giving Meta and other major players your data or your money. In a statement, the European Data Protection Board (EDPB) stated that "consent or pay" models often don't "comply with the requirements for valid consent" when a person must choose between providing their data for behavioral advertising purposes or pay for privacy. The EDPB argues that only offering a paid alternative to data collection shouldn't be the default for large online platforms. It doesn't issue a mandate but stresses that these platforms should "give significant consideration" to providing a free option that doesn't involve data processing (or at least not as much). "Controllers should take care at all times to avoid transforming the fundamental right to data protection into a feature that individuals have to pay to enjoy," EDPB Chair Anu Talus said. "Individuals should be made fully aware of the value and the consequences of their choices." Currently, EU users must pay 10 ($11) monthly for an ad-free subscription or be forced to share their data. The EU is already investigating if this system complies with the Digital Markets Act, which went into effect at the beginning of March.This article originally appeared on Engadget at https://www.engadget.com/eu-criticizes-metas-privacy-for-cash-business-model-103042528.html?src=rss
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Marketing and Advertising
Google has fired 28 employees involved in protests against the company's "Project Nimbus" cloud contract with the Israeli government, according to an internal memo seen by The Verge. That follows the arrest and suspension of nine employees on April 16 and a previous firing related to the same project last month. Some of the fired workers were forcibly removed after occupying the office of Google Cloud CEO Thomas Kurian. Google head of global security Chris Rackow said that the company "will not tolerate" such incidences and warned that the company could take further action. "If youre one of the few who are tempted to think were going to overlook conduct that violates our policies, think again," he told employees in a letter. "The company takes this extremely seriously, and we will continue to apply our longstanding policies to take action against disruptive behavior up to and including termination." Behavior like this has no place in our workplace and we will not tolerate it. It clearly violates multiple policies that all employees must adhere to including our Code of Conduct and Policy on Harassment, Discrimination, Retaliation, Standards of Conduct, and Workplace Concerns. However, workers in the "No Tech for Apartheid" group organizing the protests called the dismissals "a flagrant act of retaliation." It added that the Google saying protests largely involve people not working at the company is "insulting," adding that the push to drop Project Nimbus is supported by "thousands" of their colleagues. "In the three years that we have been organizing against Project Nimbus, we have yet to hear from a single executive about our concerns, it wrote in a Medium post. "Google workers have the right to peacefully protest about terms and conditions of our labor. These firings were clearly retaliatory.This article originally appeared on Engadget at https://www.engadget.com/google-fired-28-workers-who-protested-israeli-government-cloud-contract-084444878.html?src=rss
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Marketing and Advertising
Supergiant Games just treated Hades fans to an extensive look at the game's upcoming sequel. Seriously the developer hosted a three-hour livestream that showed off Hades II's gameplay, new features and mechanics, as well as the new designs for its characters based on the gods of Greek mythology. Supergiant's Creative Director Greg Kasavin and Studio Director Amir Rao demonstrated the abilities of the game's new protagonist, Melinoë. While she's the sister of Zagreus, the first title's protagonist, and Hades II is a direct sequel to the original, Kasavin and Rao said players don't need to have prior knowledge of the first game and of Greek mythology to enjoy it. Old fans, however, will catch "delightful references" here and there. Melinoë is a witch and assassin, who's adept with her staff and can wield magic, and has a pretty different playstyle from Zagreus, as the gameplay footage showed. Kasavin and Roe also showed off new gods like Apollo, returning ones like Aphrodite and Demeter, new resources and various environments within the game. They played the technical test version of Hades II, however, which means certain environments and elements could still go through some changes before the final product is released. The developer is hoping to fix any issues technical test players might find expeditiously so that the game can go into early access, which is expected to take place sometime this spring. This article originally appeared on Engadget at https://www.engadget.com/supergiant-shows-off-hades-iis-gameplay-and-new-god-designs-070033467.html?src=rss
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Marketing and Advertising
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