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2025-07-23 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

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2025-07-22 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-22 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform. Read the full article at MarketingProfs

Category: Marketing and Advertising

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