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These are tough times for many businesses across corporate America, many of whom are cutting down on business travel, and perks on the road. And in these times, one company’s policy on business travel is going viral: According to a recent Wall Street Journal article, Cracker Barrel employees reportedly must follow a new policy that they can only eat at Cracker Barrel restaurants while traveling for work. But according to Cracker Barrel, that’s not exactly true. “The policy for employees to dine at Cracker Barrel while traveling for business, whenever practical based on location and schedule, is not new,” Cracker Barrel explained to Fast Company in an email statement. “Also, it is not the only place that our employees may eat when on the road, as previously reported. The change was to further limit reimbursement of alcoholic beverages under the policy.” Still, backlash to the reported policy comes during a rough patch for the American restaurant chain known for its Southern charm, marked by declining sales, and more customer backlash over a recent botched attempt to rebrand. In August, Cracker Barrel unveiled a new campaign starring country music artist Jordan Davis that revamped its “Old Timer” logo and menus, and lightened up the restaurant’s dining rooms, to the dismay of longtime customers. (The reaction can be summed up by one TikTok user who posted, I prefer the darker cozier look, I also dont like change.”) The company was soon forced to walk back the plans, and later said it wouldn’t change the logo. Cracker Barrel financials Shares of Cracker Barrel (NASDAQ: CBRL) were down less than 1% in midday trading on Tuesday at the time of this writing. The Tennessee-based chain’s first quarter fiscal 2026 earnings missed expectations, with total revenue at $797.2 million, down 5.7% compared to the prior year first quarter; same-store restaurant sales down 4.7% over the prior year quarter, and comparable store retail sales down 8.5%.
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E-Commerce
PayPal is replacing CEO Alex Chriss with Enrique Lores, saying that the pace of change and execution at the company has not met board expectations over the past two years. Lores has served as a PayPal board member for almost five years and has been board Chair since July 2024. He’s also spent more than six years as president and CEO of HP Inc. The payments industry is changing faster than ever, driven by new technologies, evolving regulations, an increasingly competitive landscape, and the rapid acceleration of AI that is reshaping commerce daily, Lores said in a statement on Tuesday. “PayPal sits at the center of this change, and I look forward to leading the team to accelerate the delivery of new innovations and to shape the future of digital payments and commerce. PayPal’s board thanked Chriss for his contributions, including the role he played to monetize Venmo and grow the Buy Now Pay Later business. Lores will take over as PayPal CEO on March 1. David Dorman will serve as independent chair, effective immediately. PayPal’s Chief Financial and Operating Officer Jamie Miller will serve as interim CEO until Lores assumes the position. PayPal also reported its fourth-quarter results on Tuesday. The technology platform and digital payments company posted an adjusted profit of $1.23 per share on revenue of $8.68 billion. The performance missed the expectations of analysts polled by Zacks Investment Research, who were looking for a profit of $1.29 per share on revenue of $8.77 billion. The San Jose, California-based company also forecast lower profit for the first quarter. Shares slid 16% before the market open. Michelle Chapman, AP business writer
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E-Commerce
Amid nationwide outrage over the killings of Renée Good and Alex Pretti, two House Democrats are pressing Google and Meta to answer for recruitment campaign posts that Immigration and Customs Enforcement has recently run on their platforms. The lawmakers, Reps. Becca Balint of Vermont and Pramila Jayapal of Washington, have accused the companies of being complicit with the Trump administration and enabling ICEs efforts to promote slogans thatthey sayhave also been employed by white nationalist and neo-Nazi groups. The inquiries were sent on January 21, and as of Monday, the platforms still had not responded. “What is going on with ICE is a five-alarm fire for our democracy, and these corporations are in it up to their necks,” Balint tells Fast Company. “They can no longer claim they ‘didn’t know.’ They are not only profiting from cruelty but actively helping to perpetuate it at everyone else’s expense. We expect answers, and we expect them now.” Under the Trump administration, ICE has sought to rapidly scale up recruitment. The agency aimed to spend $100 million on the effort, according to a document reported by The Washington Post last year, and it outlined a wartime recruitment strategy that included targeting people who show interest in firearms, Ultimate Fighting Championship (UFC) events, and podcasts focused on patriotism. ICE has run about 65 different advertisements on Google since the beginning of the year, according to the platforms ad library. These posts include a $50,000 signing bonus offer, opportunities to Defend the Homeland, and heavy use of Uncle Sam imagery. ICEwhich Rolling Stone reports has spent at least a few hundred thousand dollars running ads on Meta platforms in recent monthshas used its Facebook account to post provocative imagery alongside recruitment posts. These include posts featuring a picture of knights with swords alongside the text, THE ENEMIES ARE AT THE GATES,” as well as another displaying a man riding a horse and the phrase, WELL HAVE OUR HOME AGAIN.” Some of the posts are more explicit, including one showing a man carrying the Betsy Ross flag with the message, SEND THEM BACK. The politicians’ letter to the companies aims to draw a direct line between Big Techs ad systems and the normalization of rhetoric that civil rights groups say echoes white supremacist propaganda. Just last week, DHS posted a recruitment ad on Instagram proclaiming well have our home again, which is a song popularized in neo-Nazi spaces and used in white nationalist calls for a race war. The same lyrics were found in the manifesto of Ryan Christopher Palmeter, the white supremacist who shot and killed three black people in Jacksonville in 2023, wrote Balint and Jayapal in their January letter to Meta. It appears Meta is complicit in furthering this content on behalf of the Trump administration. These Facebook posts have racked up tens of thousands of likes or shares. Though Google, which also owns YouTube, and Meta, which owns both Facebook and Instagram, are the platforms the lawmakers focused on, theyre not the only place where ICE has posted content. The agency has posted job ads or recruitment content on LinkedIn, which didnt respond to a request for comment. It’s not immediately clear that these platforms are the primary way the agency is actually finding new recruits. Still, the letter highlights that platforms stand to be drawn into the nationwide discussion over ICE and its tactics. The companies confirmed receipt but havent responded yet, Balints office tells Fast Company. Meta declined Fast Companys request for comment, and Google did not respond to multiple requests for comment. The silence isnt necessarily surprising. Tech companies have a real interest in not ruffling feathers with the Trump administration, and some platforms have, in the aftermath of the 2020 election, already done a major about-face about their decisions to boot or suppress the presidents account. Balint’s and Jayapals letter isnt a new strategy for lawmakers either. Members of both parties have previously pushed platforms to censor or restrain posts that they find odious. In highly polarized times, critics argue that this approach essentially amounts to working the refs, and it seems unlikely Google and Meta would move to censor an official government agency.
Category:
E-Commerce
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