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Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Beginning in May 2026, Bristol will establish a temporary mobile power hub offering guaranteed renewable energy to music festivals, cultural events and film and television productions throughout the summer season.While individual festivals and concerts around the globe are attempting to go green, this partnership between Bristol City Council, West of England Mayoral Combined Authority and ACT 1.5 wants to take a systematic approach to decarbonizing urban events at scale. The initiative builds on Massive Attack's world record-breaking low-emissions festival in 2024, but takes the concept further by coordinating multiple clean power providers including Grid Faeries, GeoPura and ZENOBE to serve over 20 major events.Rather than relying on diesel generators, the hub will deploy a combination of battery technology and green hydrogen solutions, delivering significant reductions in both greenhouse gas emissions and local air pollution. The model addresses a critical gap: temporary power infrastructure that doesn't compromise on reliability while drastically cutting environmental harm.TREND BITEBristol's clean power hub signals a shift from one-off sustainable event experiments to integrated infrastructure solutions. As cities worldwide grapple with climate targets, this model demonstrates how local authorities can enable entire sectors to decarbonize by providing shared access to clean technology. The initiative recognizes that event organizers, construction sites, and other temporary power users face similar barriers, suggesting that coordinated municipal infrastructure could accelerate the transition away from diesel across multiple industries.
Category:
Marketing and Advertising
Last week, Apple released a MagSafe-compatible phone grip designed with accessibility in mind. The USD 70 accessory quickly sold out. Created to mark four decades of Apple's accessibility initiatives and designed by Bailey Hikawa, the grip emerged from interviews with people whose muscle strength, dexterity or hand control made standard phone handling difficult. What started as an accommodation has found a wider audience, one that extends well beyond its original design parameters.Hikawa, a Los Angeles-based artist whose previous work spans conceptual sculpture and custom toilet seats, designed the grip around varied holding patterns rather than retrofitting existing hardware. The product functions as both a phone stand supporting devices vertically and horizontally at two angles and addresses the slippery surfaces common to most mobile devices. Available in Chartreuse and recycled Crater, its sculptural form and high-visibility colorways reflect Hikawa's gallery practice, avoiding the purely functional or boring aesthetics often associated with assistive products.TREND BITEThe rapid sellout of an accessibility-focused accessory reflects shifting consumer attitudes toward inclusive design. Adaptive products are moving from specialized catalogs into mainstream retail, in part because they often solve problems that affect far more people than initially assumed in this case, maintaining a secure grip on a phone. As populations age and awareness of diverse physical needs expands, brands that build accessibility into products from the start, rather than treating it as an add-on, stand to benefit. The Hikawa grip suggests that inclusive design and commercial appeal aren't at odds, particularly when the resulting product addresses genuine usability gaps.
Category:
Marketing and Advertising
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