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2025-06-18 23:25:42| Fast Company

In partnership with Omnicom, Jeff Beer sits down with Patty Morris, the head of brand at State Farm; Erwin Dito, the VP of global brand leadership at McDonalds; and Jae Goodman, the founder and CEO of Superconnector Studios, to discuss why effectiveness and efficiency are not the same thing in the advertising world.

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