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Apple's new iPad Pro models are its most laptop-like tablets yet. They're the first devices powered by the company's M4 chip, which will deliver faster performance and more AI capabilities. And, for the first time outside of the iPhone and Apple Watch, both the new 11-inch and (slightly larger) 13-inch iPad Pros will sport OLED screens. That's a step up from the LCD and Mini-LED displays on the previous models, and it should lead to bolder colors, inky dark black levels, and far better contrast. Appole These aren't your typical OLEDs, either: Apple says the new iPad Pros feature "tandem" OLED displays (branded as Ultra Display XDR) for 1,000 nits of HDR brightness and 1,500 nits of peak brightness. That solves the brightness issues facing earlier OLED screens, and it means you likely won't miss the extreme brightness of Mini-LED. Thanks to the OLED displays, Apple was also able to make the new iPad Pros far thinner and lighter than before. The 11-inch model is 5.3mm thick and "weighs less than a pound," according to the company, while the 13-inch is 5.1mm thick and "nearly a quarter pound lighter than its predecessor." Notably, Apple says the bigger iPad Pro is the thinnest device it's ever made. Appole It's interesting to see Apple skip the M3 chip entirely and debut the M4 on the iPad Pro that's a sign of just how important the company considers these new tablets. The M4 chip sports a 10-core CPU and 10-core GPU. Apple claims the M4's CPU is up to 50 percent faster than the M2, and its GPU is four times as fast. It also features a Neural Engine that can reach 38 TOPS (tera operations per second) of AI performance. That's faster than any processor shipping today, and it's slightly below the upcoming Snapdragon X Elite chips, which feature a 45 TOPS NPU. The new iPad Pro starts at $999 for the 11-inch model ($1,199 with cellular) and $1,299 for the 13-inch ($1,499 with cellular). Those prices are both $200 more than the previous model, which is another sign that Apple is thinking of the iPad Pro more like MacBooks now. Developing... Follow all of the news live from Apple's 'Let Loose' event right here.This article originally appeared on Engadget at https://www.engadget.com/apples-thinner-new-ipad-pros-feature-the-m4-chip-and-tandem-oled-displays-142031520.html?src=rss
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It's about dang time. During its Let Loose event, Apple announced it has updated the iPad Air for the first time in over two years. The latest model has an M2 chip, so it's not getting one of Apple's most recent chipsets, likely to keep costs down and differentiate it from the iPad Pro. Still, the M2 is about 50 percent faster than the M1, Apple says, and the tablet is about three times faster than the A14 Bionic-powered iPad Air from 2020. Perhaps more significantly, the company has introduced an iPad Air with a 13-inch screen for the first time. That means there are two variants, as the 11-inch format is sticking around. As such, the iPad Air and iPad Pro effectively have the same display sizes. The 13-inch model has about 30 percent more screen real estate than the 11-inch, Apple says. The smaller model starts at $599 (the same as the previous gen Air originally cost), while the 13-inch version is $799. You can add $250 to each of those prices if you want a cellular model. Both will be available on May 15, with pre-orders opening today. In a welcome decision, Apple is also doubling the Air's base storage to 128GB. Storage maxes out at 1TB. There are two new finishes blue and purple to go with the starlight and space gray options. Rumors initially suggested that the 13-inch model would have a mini-LED display. That turned out not to be the case as it has a liquid retina display, but analyst Ross Young says Apple may unveil an updated iPad Air later this year that does have such a display. Another of the updates isn't quite as notable, but it should be a great quality-of-life change for many folks. Apple has moved the 12MP front-facing camera to the landscape edge of the display. That means you should be more centered in the frame when your iPad is docked and you're on a video call (the Center Stage feature will help with that too). The placement of the front-facing camera has been one of our biggest iPad bugbears for years, and it's great to see Apple finally seeing sense and repositioning it. The wide 12MP camera on the rear supports 4K video capture at up to 240 fps. The new iPad Air has dual microphones that can minimize background audio, Apple says, while the stereo landscape speakers support spatial audio. The company claims that the 13-inch model offers double the bass output. On the connectivity front, there's support for Wi-Fi 6E and 5G. The former should deliver up to twice the internet performance of the previous Air, according to Apple. As for 5G connectivity, the M2 iPad Air uses eSIM rather than a physical SIM. Follow all of the news live from Apple's 'Let Loose' event right here.This article originally appeared on Engadget at https://www.engadget.com/the-new-ipad-air-comes-in-two-sizes-including-a-13-inch-model-141005701.html?src=rss
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Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out. Read the full article at MarketingProfs
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