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Have you ever had to deal with a self-centered person in your work or your life? It’s an unpleasant experience most of us have had one time or another. It can be frustrating and exhausting when someone consistently expects you to prioritize their needs and concerns above your own. Wouldn’t it be nice if there were early warning signs that could tell you when someone is hopelessly self-centered, so you could avoid dealing with them or at least be prepared for their unreasonable expectations? It turns out there are such signs, if you know how to spot them. In a new piece for Parade, several psychologists listed 12 simple behaviors that indicate someone is severely self-centered, or possibly even a narcissist. It’s worth checking out all 12. Here are just four of them. 1. They only get in touch when they want something. There are some situations where this might be appropriate. If someone is a customer, for example, you might expect to only hear from them when they need to place an order or get help with a product. But if a co-worker or friend only gets in touch when they want your help, watch out. There’s a good chance you’re dealing with a self-centered person. Sometimes this tendency also shows up in online groups or in social media. For example, you’re part of an industry chat group where someone only posts when they’re looking for a referral or an answer to a question, and they never provide those things when anyone else asks for them. Or someone who posts their own announcements and accomplishments and never reposts or comments on anyone else’s. I’ve known people like that, and I bet you do too. 2. They value appearances over real connection. I had a family member who absolutely insisted that I be present for holiday and birthday celebrations. She would be quite offended if I failed to attend for any reason. The rest of the year, she had no time for me whatsoever. It was clear that she wanted the appearance of a family relationship, but not an actual relationship. You see this kind of behavior in the workplace, too, for instance when a manager insists that an employee be present at all work functions and gatherings but does not take the time to coach that employee one-on-one. When someone wants to get appearances right without seeming to want actual interaction, that could be a sign that you’re dealing with a self-centered person. 3. They make every conversation about them. You start to tell someone about the exciting new project you’re working on. “Oh, I did something like that last month!” they exclaim. And they proceed to tell you in detail about what they did on their project. They seem to have zero interest in what you’re doing. There are some situations, such as if you’re interviewing them for a job, where it’s appropriate for the other person to focus the conversation on themselves. But when someone does this on a regular basis, it’s a red flag that you’re dealing with a self-centered person. Self-centered people often have little curiosity about others, so ask yourself if they seemed interested in what you do or what you have to say. 4. They seek constant validation. Self-centered people are often insecure as well. Either way, they tend to want constant validation for what they say or do, the psychologists said. If someone seems to want constant praise, or frequently seeks your approval, there’s a good chance you may be dealing with a self-centered person. Constantly seeking validation is usually a sign of insecurity, which often goes hand-in-hand with acting self-centered. Either way, dealing with someone who seeks your approval all the time, or needs to keep having you confirm that they’re doing the right thing, gets exhausting quickly. If you encounter this behavior, you should definitely proceed with caution. These are just some of the warning signs that you may be dealing with a self-centered person. If a new acquaintance, colleague, or business partner does any of these things, be aware. You may be dealing with a self-centered person. Is it worth the trouble? That’s up to you. By Minda Zetlin This article originally appeared on Fast Company‘s sister publication, Inc. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy.
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E-Commerce
Consumers dont mind when companies use misspelled wordsthink Lyft for lift or Froot Loops for fruit loopsas their brand names, as long as the alterations arent too extreme and the misspelling makes sense. Those are the main findings of a new peer-reviewed paper I published with fellow marketing scholar Leah Warfield Smith. This builds on previous work that found that using misspelled brand names usually backfires. Misspelled brand names like Kool-Aid, Reddi-wip, and Crumbl seem to be everywhere. They are especially common in the names of smartphone apps and in certain industries, like fashion. Companies often do this to stand out or perhaps so they can use the misspelled word as their domain name. Despite their popularity, we know little about how consumers respond to different types of misspelled names, especially when those names deviate significantly from correct or standard spelling. Our study aims to fill this gap. In a series of six experiments, we tested consumer reactions to fictional and several real brand names with varying levels and types of misspellings. Mild misspellings from combining two real words, such as SoftSoap, were perceived just as positively as correctly spelled names. When consumers saw different levels of misspellingsconsider the brand names Eazy Clean, Eazy Klean. and Eezy Kleenthey reacted more negatively the further the name deviated from the correct spelling easy clean. However, we also found that relevance matters. A misspelled name that aligns with the product or brand identity can still be successful. For example, consumers responded just as well to Bloo Fog (a playful nod to Oolong tea) as to the correctly spelled blue fog. In contrast, Blewe Foga misspelling without a linguistic connection to the products nameperformed worse. Other experiments showed similar, more positive effects when the name related to the owners identity (Sintymental Moments by Joe Sinty) or a visual cue (Toadal Fitness with a toad logo). In each case, the misspelling was more acceptable when it made conceptual sense to consumers. Why it matters The findings suggest that two main concepts play a role in how consumers process brand names: linguistic fluency, or how easily a name is pronounced and read; and conceptual fluencyhow easily the meaning of a name is understood or how well it aligns with the product. Linguistic fluency decreases with more severe misspellings, resulting in more negative responses. But if the misspelling adds some kind of meaning related to the product, person, or logo, these adverse effects can be easily mitigated. For marketers and brand strategists, the takeaway is that misspellings can work, but only when they make sense. Naming a tea brand Bloo Fog might succeed where Blewe Fog fails, but only if consumers understand the name-product connection. Understanding when a misspelling helps or hurts a brand is crucial to crafting the right brand name; ideally, one that can be perceived positively while reaping the benefits of misspellings, such as increased memorability, uniqueness, or trademark acquisition. What still isnt known While this research uncovers how consumers react to different types of misspellings, it leaves open important questions about long-term effects. For example, do consumers still notice the misspelling in a 60-year-old brand name like Kwik Trip, a convenience store chain in the Midwest? We also do not know how the effects of misspellings play out across different languages, cultures, or product categories. Annika Abell is an assistant professor of marketing at the University of Tennessee. This article is republished from The Conversation under a Creative Commons license. Read the original article. The Research Brief is a short take on interesting academic work.
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E-Commerce
Chinas Pop Mart says it is rolling out a mini version of its popular Labubu plush toys this month, along with a new long-fur version of the toothy little monster. The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015. In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines. But it wasnt until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere. Pop Mart said Friday that the mini-sized Labubu vinyl plush pendant, which is part of the Monsters Pin For Love series, will be available in various colors corresponding to letters of the alphabet. They will cost $22.99 each. The series also includes 30 letter pendant blind boxes, each with a unique pattern and Monsters charm. They will be priced at $18.99 a piece. In addition, Pop Mart is launching the Rock the Universe vinyl plush doll, which is part of the Monsters Big Into Energy Series. The plush, which will have a pearl-and-alloy heart necklace, will be the first of the Monsters to have long fur and uses a specialized dyeing technique that ensures no two figures are exactly alike. The dolls will cost $114.99 each. All of the new products will bbe available starting August 29 on Pop Mart’s website either for in-store pickup or shipping. They will also be available on the company’s app and its official TikTok accounts. Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Marts plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the companys annual report. Earlier this week Pop Mart reported that its profit attributable to shareholders skyrocketed almost 400% for the first six months of the year. Revenue jumped more than 200% to 13.88 billion yuan ($1.93 billion). Revenue for the Asia Pacific region surged more than 250%, while revenue for the Americas soared more than 1,000%. Michelle Chapman, AP business writer
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E-Commerce
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