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The brain is wired for shortcuts and speed, not always for accuracy. Its not a flaw. Its just natures way of helping us survive. However, the errors in our thinking, also known as cognitive biases, can interfere with how we perceive others or make decisions. We can be blind to the obvious, and we are also blind to our blindness, says psychologist Daniel Kahneman, the author of Thinking, Fast and Slow. The good news is you can outsmart your biases. Not with willpower, but with simple, repeatable habits. If you know what to look for, you can notice the patterns. And change them. Awareness can help you think more clearly, make better decisions, and see things as they truly are. 1. Start by naming your biases You cant fix what you dont see. So start by learning the names of common biases. For example, confirmation bias is your brains habit of looking for information that agrees with what you already believe. Its a belief protection mechanism. Theres another term for it: motivated reasoning. You want something to be true, so your brain makes it feel true. Kahneman explains in Thinking, Fast and Slow that the mind runs on two systems. The first one is fast, emotional, and quick. And the other is slow, rational, and effortful. The brain likes fast thinking. You need the slow one to override it. If youre making decisions that matter, you want to be able to outsmart that bias. To overcome that, ask better questions. What would I think if the opposite were true? Theoretical physicist Richard Feynman said, The first principle is that you must not fool yourselfand you are the easiest person to fool. 2. Create friction between thought and action Biases are reinforced in fast thinking. Learn to slow down on purpose. The more you think slowly, reflect on your thoughts, and rethink first and second-order consequences, the more objective you become. That means responding to experiences, where most people react. Especially in arguments. Making space between thought and action is where better thinking happens. Sometimes, a few seconds is all you need. Delay your action for longer if the consequences are life-changing. You can also apply it when you are responding to emotional triggers through text, email, or face-to-face conversations. 3. Argue against your own ideas I do this when making decisions. Say I believe Option A is better than Option B. Ill force myself to make a case for B, even if it feels wrong. It stretches my thinking. It makes me more aware of my blind spots. Loosely hold your strong ideas. Keep an open thinking habit. You can have the best idea or thinking process, but be willing to update it if you come across a stronger option. Be willing to be wrong. Its a rare skill. But it expands your mental capabilities. Before making a big decision, write down the opposite view. Make the best and worst case for it. Force your brain to explain itself more clearly. It makes your ideas better. Its also a habit for bias pattern recognition. You can use it to train your brain to notice how you ignore new data or arguments you dont agree with. You could even go a step further by tracking what triggers you to hone in on what you believe to be the only reality. 4. Audit your sources of knowledge The people, apps, and information you surround yourself with feed your biases or fight them. If your knowledge feed is full of ideas and headlines that reinforce your opinions, you are not likely to change your mind about anything. Add a few that challenge your thinking. You will notice the difference in your thinking patterns. Once a month, audit your knowledge diet. Who are you following? What are you reading? How does it make you feel? Seek credible opinions. Question what you read. Writer Horace Walpole once said, When people will not weed their own minds, they are apt to be overrun by nettles. Biases matter to your life and career because biases dont just live in your head. You will notice them in job interviews, teamwork, friendships, and even hiring processes. When you stay in a failing project because youve already sunk time into it, you fall for the sunk cost fallacy. These errors cost real time, money, and relationships. If you can outsmart your own biases, youll make better decisions. Youll listen better. And lead better.
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E-Commerce
Caitlin Clark is Nike’s newest signature athlete, expanding the athletic wear company’s partnership with the WNBA star.Nike on Monday revealed a new logo of interlocking Cs to represent the Indiana Fever player. Clark’s first signature shoe and apparel collection will debut next year. Her logo collection will launch on Oct. 1, with a T-shirt in the Fever’s colors yellow and navy blue coming out a month earlier.“Nike’s signature roster features all-time greats, and I am incredibly proud to join some of the best athletes in the world,” Clark said in a statement. “I’m excited to share a first look at what we’ve started to create together.”Clark has missed 24 games during an injury-plagued second season, including the last 15 with a right groin strain. She has not played or practiced since July 15.She did, however, participate in Indiana’s pregame shootaround Sunday at Minnesota. Last season’s WNBA Rookie of the Year is averaging 16.5 points, 8.8 assists and 5.0 rebounds in 13 games.Clark has had a huge impact in women’s basketball ratings and attendance over the last few years, dating from her time setting the NCAA all-time scoring record at Iowa.In June, Nike released a pair of Kobe Bryant’s signature sneakers in the colors of the Fever. The shoes sold out nearly as soon as they were offered.Clark becomes the third WNBA player to get a signature deal with Nike, following A’ja Wilson and Sabrina Ionescu. Wilson’s shoe and apparel are coming out this year. AP WNBA: https://apnews.com/hub/wnba-basketball Doug Feinberg, AP Basketball Writer
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E-Commerce
Shares in EchoStar Corporation (Nasdaq: SATS) are entering the stratosphere this morning as the company’s stock price surges after the announcement of a significant deal with telecommunications giant AT&T. Currently, SATS shares are up more than 80% after AT&T agreed to pay the Sling TV and Dish Network $23 billion for some of its wireless spectrum licenses. Heres what you need to know. Whats happened? This morning, AT&T and EchoStar announced a definitive agreement that will see AT&T purchase wireless spectrum licenses from EchoStar. The deal will see AT&T pay EchoStar $23 billion in cash. In return, AT&T will acquire approximately 50 MHz of low-band and mid-band wireless spectrum. That spectrum haul includes approximately 30 MHz of nationwide 3.45 GHz mid-band spectrum and approximately 20 MHz of nationwide 600 MHz low-band spectrum, according to AT&T. EchoStar is the parent company that owns several satellite, wireless, and internet subsidiaries, including satellite television provider Dish Network, wireless carrier Boost Mobile, and streaming television service Sling TV. The $23 billion EchoStar is set to receive is more valuable than the companys market cap of just over $15 billion (as of yesterday). The sale of some of its wireless spectrum licenses to AT&T stands to benefit both companies tremendously, but for very different reasons. What is a wireless spectrum license? A wireless spectrum license is a license granted by a government or a government agency that gives companies the right to access certain bands of radio frequencies for wireless communication services, such as those needed to facilitate phone calls or mobile internet, according to the Summit Ridge Group. In the United States, the Federal Communications Commission (FCC) is in charge of doling out these licenses. If a company cannot obtain a license, it cannot offer its wireless communication services on regulated radio frequencies. How does AT&T benefit from the deal? If a company wants to be able to expand its wireless communications coverage and service offerings to customers, it needs to acquire more rights to access regulated radio frequencies. And that is exactly what AT&T is getting for its $23 billion purchase from EchoStar. AT&T says it will use the approximately 50 MHz of low-band and mid-band spectrum it is acquiring by buying EchoStars wireless spectrum licenses to expand its 5G offerings to more locations across America. AT&T says that the licenses it is acquiring cover over 400 markets in total. New markets mean AT&T can reach new customers and thus bring in new, recurring revenue month after month. How does EchoStar benefit from the deal? EchoStar, on the other hand, gets three main benefits by offloading its wireless spectrum licenses to AT&T. The first is the most beneficial. The deal will allow EchoStar to get the FCC off its back. As noted by Reuters, throughout 2025, the FCC has been investigating EchoStars compliance regarding its obligations to use its licenses to provide 5G service across the U.S. By offloading its licenses, EchoStar helps mitigate some of that FCC scrutiny. As the company stated in its press release on the sale, This transaction is part of EchoStar’s ongoing efforts to resolve the Federal Communications Commission’s (FCC) inquiries. The second way EchoStar benefits from the sale ot AT&T is the huge infusion of cash it stands to get. The $23 billion windfall is nearly $8 billion more than the $15 billion the company was valued at yesterday. EchoStars CEO Hamid Akhavan says the company will use the transactions proceeds for, among other things, retiring certain debt obligations and funding EchoStar’s continued operations and growth initiatives. The third benefit for EchoStar is that the deal also includes a services agreement to let EchoStar operate its Boost Mobile mobile network as a hybrid mobile network operator (MNO) on AT&Ts airwaves. How have EchoStar and AT&T stock reacted? EchoStar stock has surged since the deal was announced shortly before market open this morning. As of the time of this writing, SATS shares are currently up over 80% to $54.24 each. That share price is an all-time high for the company, which first went public over 15 years ago. With todays share price jump, SATS shares are now up more than 130% year to date. Over the past twelve months, SATS shares are up 165%. But while STATS investors are loving the news, investors in AT&T Inc. (NYSE: T) seem to be shrugging it off for the most part. As of the time of this writing, T shares are currently down about 1% to $28.47. This suggests that investors are taking a wait-and-see approach to how much the massive purchase by AT&T will actually benefit the company in the future. Year to date, AT&T shares have risen about 25%. Over the past twelve months, T shares have grown 44%. As for the companys deal with EchoStar, AT&T says it expects the agreement to be finalized in mid-2026, subject to regulatory and other approvals.
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E-Commerce
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