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Scientists at the City University of Hong Kong have developed a lollipop-like device capable of generating nine distinct flavors, including everyday tastes like sugar and salt, alongside more complex options such as green tea, durian and passion fruit. Their findings, published in the Proceedings of the National Academy of Sciences, demonstrate how taste could be integrated into virtual and augmented reality experiences.
Category:
Marketing and Advertising
On todays International Day of Persons with Disabilities, LEGO is turning the spotlight on fans and coworkers with non-visible disabilities. That category makes up 80% of the 1-in-6 people globally who live with a disability, and its why LEGO is partnering with Hidden Disabilities Sunflower.
Category:
Marketing and Advertising
For its eighth annual campaign, the NFLs My Cause My Cleats initiative which sees players express charitable interests through custom footwear designs is embracing generative AI. Three NFL stars used a tool developed by Amazons AWS to create their custom cleats. Using Amazon Bedrock, the technology combines Anthropics Claude with Stability AIs image generation capabilities to transform simple prompts into detailed designs.Players can select from various artistic styles, including Graffiti, Watercolor, Pixelated and Grunge, and specify up to three colors to guide the AIs creative direction. Raiders defensive end Maxx Crosby, for instance, used terms like pitbull and wild to generate artwork supporting Stand Up for Pits, while Buffalo Bills quarterback Josh Allen collaborated with children from Oishei Childrens Hospital, incorporating their artwork on his cleats for a game against the San Francisco 49ers.Fans can participate, too, by creating their own AI-generated cleat designs through the My Cause, My Cleats microsite and potentially winning a pair of game-worn cleats. AWSs design tool allows users to preview their cleats before sharing them on social media and amplifying support for the charitable causes selected by NFL athletes. For Amazon, meanwhile, its a hands-on way of demonstrating AWS Bedrock and its AI capabilities blending B2C, B2B and cause marketing in one fell swoop.
Category:
Marketing and Advertising
The Thai Health Promotion Foundation and the Women and Men Progressive Foundation have partnered with BBDO Bangkok to launch a campaign against domestic violence with a bold twist. The campaign centers around the late Gigi Supitcha, a Thai public figure who tragically lost her life in 2023. Supitcha had previously survived a near-fatal confrontation with her partner, only to face another incident of violence by the same individual, leading to her death.
Category:
Marketing and Advertising
Brand experience agency Innocean is embarking on a mission to revitalize public spaces in South Korea. Despite serving essential functions for local communities, many have fallen into neglect due to decreased usage or an aging population. The first public facility to be revamped was Iljuk Mogyoktang, a 27-year-old bathhouse in Gyeonggi Province. First constructed in 1997, the bathhouse now serves a local community comprised mostly of elderly citizens. It was remodeled with the needs of those patrons in mind and equipped with features that reduce the risk of heat shock, drowning and falls.Bathhouses are a tentpole of Korean culture. Traditional mogyoktangs () started as a necessary public good in the 1960s, when most houses did not yet have access to heated bathrooms or hot running water. Today, in urban South Korea, bathhouses have given way to modern public saunas (jjimjilbang, ), which have become popular recreational complexes for families, friends and couples. In addition to bathing facilities, jjimjilbangs also offer restaurants, movie rooms, karaoke, massages, nap spaces and more.
Category:
Marketing and Advertising