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A new app-slash-search engine wants to overhaul how fans explore and engage with the franchises, characters and other cultural phenomena they care about. Unlike traditional search engines or social platforms, Lore prioritizes depth over speed, assembling scattered fan knowledge theories, timelines, essays, connections and debates into a single organized and customizable space. As founder Zehra Naqvi told TechCrunch, "Lore is our attempt to rebuild the Library of Alexandria for the fandom age."The platform addresses a growing frustration among dedicated fans who currently piece together their understanding from fragmented sources: Google's surface-level summaries, ChatGPT's potentially unreliable outputs, TikTok's algorithmic constraints, Reddit's chaos and Twitter's toxicity. Where existing platforms force fans to manually stitch together context across dozens of tabs, Lore consolidates everything into one interface "a toolbox for your curiosity." Beyond search, users can build timelines and relationship maps, save rabbit holes into custom folders, and explore content spoiler-free if they're not caught up.TREND BITELore's emergence reflects a broader shift in how digital communities organize around shared interests, moving away from algorithm-driven feeds toward purpose-built platforms that prioritize meaningful engagement over viral moments. As consumers increasingly fragment into micro-communities centered on niche passions, they're demanding tools that serve depth of knowledge rather than breadth of content.For brands, this signals an opportunity to rethink how to support passionate communities. Not by shouting louder on existing platforms, but by creating dedicated spaces that genuinely cater to how fans want to explore, connect and contribute to whatever matters (deeply) to them.
Category:
Marketing and Advertising
A Dutch industrial designer is piloting an agricultural method that replaces rectangular fields with circular growing areas worked by a rotating robotic arm instead of tractors. The arm, fixed at the center of a 30-meter circle, slowly moves around the field while pulling existing agricultural tools for weeding, irrigation and harvesting. Circle Farming's design eliminates the need for tractor tracks, creating spaces between circles where nature and humans can flourish places for wildflowers to grow, insects to forage and people to rest or even live. The method combines strip farming and precision farming, with each "line" in a circular field devoted to a different crop, forming a tight grid from above and a biodiverse landscape at ground level.The system integrates sensors and AI to monitor crop health and offer targeted advice, while giving people a renewed role in food production. Workers use special beds attached to the robotic arm, allowing them to lie comfortably while performing tasks like weeding and harvesting as they float and glide over rows of crops. A digital platform guides workers through daily activities, potentially making agricultural work accessible to urban dwellers seeking meaningful alternatives to office jobs. Designed for smaller farms near cities, the approach offers a path to scaling production while maintaining connection to land and community.TREND BITECircle Farming marks a shift from viewing automation and nature as opposing forces to seeing them as complementary. It's a human-scaled, softer form of agricultural industrialization, tailored to small (sub)urban organic farms that often struggle with the labor demands of weed control when pesticides and tractors aren't options. This blend of robotics and human effort could create landscapes that produce food while supporting biodiversity.For brands, the innovation highlights new opportunities for bridging urban and rural divides reconnecting consumers with the origin of the food they eat. The model also taps into the growing desire for meaningful work, suggesting that future agricultural solutions will succeed not just by being efficient, but by creating experiences that draw people back to the land.
Category:
Marketing and Advertising
Amazon Pharmacy has announced the launch of kiosks inside doctors' offices. Set to be installed at One Medical clinics in Los Angeles starting in December 2025, the kiosks allow patients to pick up their prescriptions within minutes of seeing their doctor. The service eliminates the traditional post-appointment pharmacy run by stocking medications that are commonly prescribed at each specific location. Patients order through the Amazon app, receive an upfront cost estimate and scan a QR code at the kiosk to collect their medication all without standing in line or making a separate trip.The initiative addresses a stubborn healthcare problem: nearly one-third of prescriptions in the US are never filled. Amazon Pharmacy points to access barriers as a key culprit, noting that one in four neighborhoods qualify as pharmacy deserts. Even patients who live near pharmacies face friction; only half report that their prescriptions are filled quickly, according to J.D. Power. By placing kiosks in medical offices, Amazon eliminates the need for a second errand at a time when patients may be tired, unwell or simply want to get home. Video and phone consultations with licensed pharmacists remain available for those who need guidance.TREND BITEConvenience isn't a luxury it's table stakes. By cutting the time between diagnosis and medication from hours to minutes, Amazon Pharmacy demonstrates how eliminating friction can directly impact outcomes. The same principle applies across categories: brands that strip away unnecessary steps, waiting and detours will find themselves rewarded with both loyalty and market share. Whether it's groceries delivered to the doorstep, oil changes while cars sit in office parking lots or returns processed by courier pickup, the promise remains the same: give people their time back, and they'll give you their business.
Category:
Marketing and Advertising
Garanti BBVA is bringing students inside its branches to demystify banking and build financial literacy from an early age. The initiative invites teachers and students in grades three through eight to visit local branches, where they participate in interactive activities covering savings, budgeting and money management. Students see firsthand how a bank operates while learning practical financial concepts.During these visits, young participants explore banking professions and gain insights into daily branch operations, from customer service to transaction processing. The program, which launched in September 2025, aims to equip children with foundational knowledge that will inform their financial decisions as adults. Teachers from schools affiliated with Turkey's Ministry of National Education can apply to bring their classes through the bank's doors.TREND BITEAs financial literacy remains inconsistent across educational systems, brands are stepping up with practical learning experiences. Garanti BBVA's approach transforms abstract financial concepts into tangible lessons, addressing a real need while positioning the bank as an educational partner rather than simply a service provider. That need for practical knowledge isn't limited to kids, of course. How could your brand offer people of all ages the information and skills required to thrive, especially during periods of economic and social turbulence?
Category:
Marketing and Advertising
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