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2025-10-17 08:00:00| Fast Company

Tell me: Do things like this ever happen to you? You have clarity of purpose. You know what you need. You walk into another room to get it. Then, distraction hits, and you forget entirely what prompted you. Or else, you search the house for your car keys or your glasses, or your wallet. A good 10 minutes later, you realize theyve been with you the whole time. You sit down to write an article about an intriguing study having to do with memoryif only you could remember what it was. Yes, these are highly personal anecdotes. But like all the best stories, I hope theyre simply the unique expression of universal truths. Perhaps second only to the fear of death itself, the one thing Ive heard business leaders admit that they fear most is the idea of losing their memory. And thats why Ive latched on with gusto to a recent study out of Harvard University, among other institutions, that suggests a simple, straightforward way to improve cognitive health. A Mediterranean-style diet Writing in the journal Nature Medicine, researchers from Mass General Brigham, the Broad Institute of MIT, and yes, Harvard T.H. Chan School of Public Health, say that making a simple dietary change can influence key metabolic pathways that protect memory and cognitive function. The strategy: Make a conscious change to switch to a Mediterranean-style diet. More on the nose, according to a summary: People following a more Mediterranean-style diet had a lower risk of developing dementia and showed slower cognitive decline. Theyre not the first to tout the benefits of this diet; heck, Ive written about other studies here before. But this team analyzed data from two studies, including a total of 5,705 men and women from two longitudinal studies: the Nurses Health Study, followed by the Health Professionals Follow-Up Study. And, by studying three factors: long-term dietary patterns, participants inherited risk for Alzheimers disease, and the incidence of new cases of dementia, they were able to make some striking conclusions. Help reduce the risk According to the studys first author, Yuxi Liu, PhD, a research fellow in the Department of Medicine at Brigham and Womens Hospital, a founding member of the Mass General Brigham healthcare system, and a postdoctoral fellow at the Harvard Chan School and Broad: These findings suggest that dietary strategies, specifically the Mediterranean diet, could help reduce the risk of cognitive decline and stave off dementia by broadly influencing key metabolic pathways. Before I forget (ironic, right?) we should ensure that weve established what a Mediterranean-style diet actually entails. It includes a few factors: First, the primary fat source is olive oil, as opposed to higher saturated fats that are sometimes seen in Western diets. Second, whole grains. Lots of them. Plus, vegetables and fruitsprobably four servings per day. Third, lean proteins. Think fish, chicken, turkey, and eggs. Fourth: Very limited red meat intake. Finally, lots of fiber from a variety of plant sources. My favorite kind of study Honestly, this makes it fall into the category of frankly quite pleasurable things I might do anyway, even without the study. Which therefore makes it my favorite kind of study. Short version? Do something Id normally do almost without prompting, and get an unexpected benefit? Im on board with that. Barely even need a reminder. Bill Murphy Jr. This article originally appeared on Fast Companys sister publication, Inc. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy.


Category: E-Commerce

 

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2025-10-17 06:00:00| Fast Company

Lets circle back when we have the bandwidth to touch base on whether we need to hop on a call to tackle the low-hanging fruit.  (If this corporate buzzword bingo sent a shiver down your spineapologies.)  In the world of professional communication, business jargon is often a necessary evil. Email clichés: love em or hate em, we all use em.  Many of us are trapped in a terminal cycle of reaching out and circling back to make sure were aligned. Recent analysis from email verification company ZeroBounce looked at more than one million real work emails to find out which overused email phrases are the most common offenders.  To no one’s surprise, reaching out is the reigning champ with 6,117 appearances, shortly followed by follow-ups of all kinds (to follow up, following up, will follow up) with 5,755 mentions.  Nearly 3,000 emails also started with a version of hope: Hope youre doing well, Hope this finds you well, or Hope all is well. Other honorable mentions include Happy Friday (as well as the slightly less popular Happy Monday). Touch base, hop on a call, bandwidth, and low-hanging fruit were commonly identified by researchers..   Language habits are some of the hardest to change, Liviu Tanase, founder and CEO of ZeroBounce, told Fast Company. Despite nearly one in four employees now using AI to help write emails, the language hasnt moved with the times. Even with smart AI tools embedded in our inboxes, people still fall back on familiar phrases because they feel safe and sometimes, we dont know what else to say.  She added: Maybe its time we all circle back to sounding human again.  Here, Gen Z is leading the charge. Young workers have no qualms including memes, emojis, slang, and abbreviations in their emailsjust as they would text in a group chat with friends.  Around 71% of people surveyed by the U.K. bank Barclays in 2023 said they believed Gen Z was changing the formality of language in the workplace. What worked in formal business correspondence just a decade or two ago, can be received as cold or even rude among todays digital natives. For those looking to refresh their email etiquette, ZeroBounce offered a few easy swaps to test out in your next correspondence. Rather than penning hope this finds you well, you could ask, how’s your week going? Or open with, Good morning quick one. The ubiquitous just checking in or following up can be replaced with something more direct: What are your thoughts on the proposal? (Many of us default to using softer language to our detriment, anyway.) For those looking to shake things further and take a leaf out of Gen Zs playbook, one TikTok creator offered some suggestions to inject more mystery or foreboding in the workplace. I hope this email finds you, he suggests. This kind of implies that everyone thinks youre missing and they dont know where you are. This is something really good to send to your remote coworkers.  Disclaimer: use at your own risk. But if you want to use a safer work email cliché, you can always just ask them to ping you.


Category: E-Commerce

 

2025-10-16 23:30:00| Fast Company

Every year, Audience Audit publishes a study on what agency clients really wantand the 2025 edition revealed a stat that should stop any agency leader in their tracks: 77% of clients say theyre more likely to hire an agency thats a recognized AI expert (not just self-proclaimed). But only 32% believe their current agency fits that description. Heres whats more telling: When asked what they expect from their agency when it comes to AI, clients didnt say efficiency or cheaper deliverables. They want new ideas, sharper analysis, and real guidance on how to use AI themselves. In other words, theyre not just looking for agencies that use AI. They want partners who know how to think with it. At Quantious, being AI-fluent isnt a role, its a team standard. Every producer, strategist, and designer is expected to not just keep up, but lead. And we dont just talk about it in pitches, we practice it every day. Want to build real AI fluency across your team? Here are five ways weve made it part of our everyday work. 1. Invest in professional development like its our job (because it is) Professional development isnt a once-a-year checkbox here, its a cultural value. We budget for AI courses, certification programs, and conferences because we believe time spent learning is time well spent. Weve encouraged team members to tackle everything from AI marketing bootcamps to building apps with vibe-coding tools like Replit, Lovable, Replay.io, or Base44 (Seriously, one project lead with no coding background just built his own app!). We believe in fostering a culture of experimentation, and to some, our approach looks a little risky. When we invest in our team members professional development, we know its not always going to instantly translate to value for our clients. But guess what? Innovation stems from learning and exploring, and thats exactly how our teams end up ahead of the trends, every time. 2. Host team-led AI workshops Our favorite AI tipsters are each other. When a team member cracks a new use caselike building out a personalized GPT, or using AI to develop complex Excel formulasthey host internal workshops to share what theyve learned. Weve had workshops on everything from AI product image generation to deepfake identification. We document our processes, record quick tutorials of what weve learned, and aim to keep knowledge moving fast. 3. Encourage experimentation on live work We dont treat AI like a lab project. We build with it every day. Designers test layout variations with image generation tools. Marketing producers use AI to pull research for brand sentiment audits or to map out user journeys. Copywriters turn notes into outlines, organizing their thoughts before drafting. Weve learned how to craft meaningful prompts, how to develop our own agents, and how to build out some seriously complex spreadsheet formulas using AI. We automate time-consuming processes, using Bluedot, Slack, and Limitless to transcribe company meeting notes in real time. We use these tools with our brains, not instead of them. In every aspect of our work, we remember that AI is a collaborator, not a replacement for hard work and creativity. Say it with me: You cannot just check out and have AI do it all for you. (Just ask Randy Marsh of South Park; it doesnt end well!) 4. Treat AI safety and usage guidelines as a living document AI is moving fast, and so are the conversations around safety, security, and ethical use. Thats exactly why we treat our AI guidelines as a work in progress, instead of a static rulebook. Leadership actively invites input from across our team to flag new risks, suggest safeguards, and share best practices. AI responsibility is a shared approach we take, and we want to ensure everyone has a role to play in mitigating data privacy and bias. This has led us to embrace a smarter, safer, and more thoughtful AI practice that evolves along with the tech. 5. Help clients navigate the AI maze AI tools are evolving dailyand most of our clients are trying to make sense of whats worth their time, whats secure, and what actually works. The real value lies in making AI feel less overwhelming, and more actionable. Thats why its vital to not just use AI to drive internal efficiencies, but to help clients make it work for them in their own workflows. Whether its creating custom GPTs, mapping out automated content workflows, or guiding teams through prompt strategy, we treat AI as a collaborative layer in the client relationship. And were transparent about it. When AI plays a role in our work, we explain how, why, and what it means for the outcomes. That clarity builds trust and helps future-proof our clients teams. Our job isnt just to use AIits to help our clients understand it, apply it responsibly, and stay ahead of the curve. Thats where the real value is. The future of creative work isnt going to be driven by opening up a browser tab and launching ChatGPT. Its going to be driven by humans who can automate a tedious quality assurance process, use AI to spot brand inconsistencies across campaigns, or extract insights from raw customer feedback, safely. Because knowing when not to use AI is just as important as knowing how. Lisa Larson-Kelley is founder and CEO of Quantious.


Category: E-Commerce

 

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