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The Role of Authenticity in the Online Path to Purchase [Infographic]

2023-05-25 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates into sales and loyalty. Read the full article at MarketingProfs


Category: Marketing and Advertising

 

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