 |
|
|
|||||
With the Eras Tour still under way and The Tortured Poets Department dropping today, you can't shake off Taylor Swift these days. She's everywhere in the news, on streaming services and on social media, which now includes Threads. Taylor's Threads account, and her first post, are going live around midnight. And if you're one of the first people to share her post, you'll get a custom badge based on her new album's artwork that you can display on your Threads profile. Meta has been dropping hints and releasing easter eggs for Swifties over the past week as part of a countdown for her album release today. You may have even seen its call to pre-follow Swift on Threads, along with the shimmer effect that's been showing up on conversations on the social network with Taylor-related hashtags. Celebratory hearts pop up when you like relevant posts, as well. On Instagram, you'll be able to change the background in your DMs with one that's inspired by TPD's artwork. The company told Engadget that the countdown on Taylor's Instagram profile will also reset, and you can apparently expect yet another surprise in-app experience to go live at 2AM ET. This article originally appeared on Engadget at https://www.engadget.com/surprise-taylor-swift-is-joining-threads-on-the-day-her-new-album-drops-040026147.html?src=rss
Category:
Marketing and Advertising
The bill that could lead to a ban of TikTok in the United States appears to be much closer to becoming law. The legislation sailed through the House of Representatives last month, but faced an uncertain future in the Senate due to opposition from a few prominent lawmakers. But momentum for the Protecting Americans from Foreign Adversary Controlled Applications Act seems to once again be growing. The House is set to vote on a package of bills this weekend, which includes a slightly revised version of the TikTok bill. In the latest version of the bill, ByteDance would have up to 12 months to divest TikTok, instead of the six-month period stipulated in the original measure. That change, as NBC News notes, was apparently key to winning over support from some skeptical members of the Senate, including Sen. Maria Cantwell, chair of the Senate Commerce Committee. So with the House expected to pass the revised bill Saturday its part of a package that also includes aid to Ukraine and Israel its path forward is starting to look much more certain, with a Senate vote coming as early as next week, according to NBC. President Joe Biden has said he would sign the bill if its passed by Congress. If passed into law, TikTok (and potentially other apps "controlled by a foreign adversary" and deemed to be a national security threat) would face a ban in US app stores if it declined to sell to a new owner. TikTok CEO Shou Chew has suggested the company would likely mount a legal challenge to the law. It is unfortunate that the House of Representatives is using the cover of important foreign and humanitarian assistance to once again jam through a ban bill that would trample the free speech rights of 170 million Americans, devastate 7 million businesses, and shutter a platform that contributes $24 billion to the U.S. economy, annually, TikTok said in a statement.This article originally appeared on Engadget at https://www.engadget.com/the-bill-that-could-ban-tiktok-is-barreling-ahead-230518984.html?src=rss
Category:
Marketing and Advertising
Netflix will stop disclosing the number of people who signed up for its service, as well as the revenue it generates from each subscriber from next year, the company announced on Thursday. It will focus, instead, on highlighting revenue growth and the amount of time spent on its platform. In our early days, when we had little revenue or profit, membership growth was a strong indicator of our future potential, the company said in a letter to shareholders. But now were generating very substantial profit and free cash flow. Netflix revealed that the service added 9.33 million subscribers over the last few months, bringing the total number of paying households worldwide to nearly 270 million. Despite its decision to stop reporting user numbers each quarter, Netflix said that the company will announce major subscriber milestones as we cross them, which means well probably hear about it when it crosses 300 million. Netflix estimates that more than half a billion people around the world watch TV shows and movies through its service, an audience it is now figuring out how to squeeze even more money out of through new pricing tiers, a crackdown on password-sharing, and showing ads. Over the last few years, it has also steadily added games like the Grand Theft Auto trilogy, Hades, Dead Cells, Braid, and more, to its catalog. Subscriber metrics are an important signal to Wall Street because they show how quickly a company is growing. But Netflixs move to stop reporting these is something that weve seen from other companies before. In February, Meta announced that it would no longer break out the number of daily and monthly Facebook users each quarter but only reveal how many people collectively used Facebook, WhatsApp, Messenger, and Instagram. In 2018, Apple, too, stopped reporting the number of iPhones, iPads, and Macs it sold each quarter, choosing to focus, instead, on how much money it made in each category.This article originally appeared on Engadget at https://www.engadget.com/netflix-is-done-telling-us-how-many-people-use-netflix-215149971.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||