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2025-09-19 06:00:00| Fast Company

In April, when Duolingos CEO, Luis von Ahn, announced the company was going AI-first,” he wasnt just making a strategic decision. He was stepping into a spotlight few leaders envy. The decision was bold. The backlash was immediate and unexpected.  Critics called the rollout tone-deaf. Users deleted the app. Commentators flooded social media with post-mortems on what the CEO should have done differently. But heres what most people missed: They werent in the room when the decision was made. They didnt carry the weight of the trade-offs. They didnt face the timeline, the internal debates, or the reputational risk. And they didnt have to answer to stakeholders while trying to lead through ambiguity. Every high-stakes leader faces this dichotomy. A pharmaceutical executive greenlighting a drug trial. A retail chief ending hybrid work. A startup founder accepting an acquisition and pivoting past the point of no return. The specifics change, but the test remains: Will you default to data alone? Cave to the loudest voice? Or, when no playbook exists, cultivate the discernment to judge your own judgment first? The Easy Trap: Judging by Outcome We tend to assume that a good decision-making process leads to a good result. But leadership doesnt work that way. Outcomes are shaped by countless factors, many outside the leaders control. The more helpful question is this: Was the process for making the decision sound? Research by Daniel Kahneman describes outcome bias as the tendency to evaluate decisions based on their results, rather than on the logic and context that produced them. In high-stakes environments, this bias is magnified.  Most people dont realize how lonely leadership can be at the top. Especially when youre making irreversible calls. You can gather advice. You can run models. But eventually, someone has to decide. And that someone is often you. Thats why judgment before the judgment matters. Its not about getting it right. Its about being able to live with how you chose. The process becomes your compass when the outcome is uncertain. What leaders need is a decision framework that creates space to pause, before the final judgment. It might not guarantee a perfect outcome, but it ensures a process you can stand behind. And in high-stakes leadership, thats what separates reactive choices from principled ones. Leadership isnt about predicting the future. Its about preparing your judgment before it arrives. The Judgment Before the Judgment Framework Most people dont realize how lonely leadership can be at the top. Especially when youre making irreversible calls. You can gather advice. You can run models. But eventually, someone has to decide. And that someone is often you. Thats why judgment before the judgment matters. Its not about getting it right every time. Its about being able to live with and justify how you made a decision. The process becomes your compass when the outcome is uncertain. It might not guarantee a perfect outcome, but it ensures a process you can stand behind. As an executive coach working closely with CEOs and senior leaders I often support decision-making moments. This framework helps sharpen that process by focusing on the three dimensions that matter most: perspectives, pressure, and integrity.    1. Perspectives: Whos in the room? When pressure builds, leaders often default to voices they know and trust. But this can breed blind spots and echo chambers. The absence of tension often signals the absence of perspective. A McKinsey study on decision-making found that teams with diverse perspectives were significantly more likely to avoid costly strategic errors. And yet, under pressure, many executives unintentionally exclude dissent, not because they fear disagreement, but because they crave certainty. Goal: Expand your inputs before narrowing your options. Example: When Microsoft was considering its dramatic shift to cloud computing, Satya Nadella deliberately included dissenting voices from across the organization. “We needed the skeptics at the table,” he later recalled in his memoir Hit Refresh. Cognitive friction and diverse thinking reduces blind spots. Leaders who intentionally invite challenges gain a wider field of vision and fewer regrets. Ask: Who am I listening to? Whose voice am I unconsciously excluding? Have I actively invited challenges, not just alignment? Try this:   Assign someone the role of “Shadow Stakeholder.” Have a team member argue from the perspective of someone not in the room, a customer, contractor, regulator, critic, or press. This activates empathy and anticipates real-world backlash. Open decision-making meetings with this question: What are we not saying that might matter later? It gives people permission to speak up, before discomfort shows up in side channels or quiet resistance. 2. Pressure : Whats driving my urgency? Urgency can become a form of self-deception. Leaders often borrow pressure from investors, media cycles, and competitors, and internalize it as their own. What starts as external noise can quietly shape timelines, tone, and trade-offs without anyone naming it. By slowing down to examine the source of urgency, leaders reclaim the ability to choose rather than react. When you name the source of pressure, you reclaim your authority. The pace of technology these days is incredibly fast. And research shows that rushed technological decisions often bypass deeper analysis, leading to choices that optimize immediate outcomes rather than the benefit of customers and society in the long term. Slowing down to assess pressure creates space for deliberate thinking. Leaders need to manage tempo as much as they manage outcomes. Goal: Name the pressure so it doesnt dictate the decision Example: When the pandemic hit in 2020, Zoom saw daily participants jump from 10 million to over 200 million. The pressure to scale was high. But CEO Eric Yuan recognized that the real urgency lay not in scaling, but in trust. He paused new feature rollouts, declaring a fature freeze, to focus on security and privacy, naming the true pressure drive. He named the pressure accurately and responded with disciplined context, not reaction. Ask: Is this deadline fixedor self-imposed? Am I feeling external pressure, or emotional pressure? Whats the real cost of pausing Try this: Ask 3 trusted colleagues to evaluate the decision independently. Dont brief them together. This surfaces noise reveals blind spots and gives you a clearer signal. As Daniel Kahneman suggests, comparing independent inputs reduces judgment bias before consensus pressures kick in. Map the pressure chain. Identify whos behind the urgency, board, media, competitors, and internal stakeholders, and ask: Whose pressure am I absorbing? This turns urgency into a diagnostic tool instead of a trigger. 3. Integrity:Will I stand by this if it fails? The real test of leadership isnt whether a decision works out. Its whether the process can hold under scrutiny, even when the outcome doesnt go your way. When strategy, reputation, and speed collide, and if values are not integrated into the transformation decision, the result can feel hollow. Anchoring your decision on a values-aligned process ensures you’re explaining, not regretting, your choices.Decisions made with integrity build internal trust and external credibility. They allow leaders to course-correct without losing moral footing. When people trust your process, theyre more likely to stay engaged even through failure. Goal: Make the call in a way your future self can defend. Example: When Patagonias founder transferred his ownership of the company to a trust dedicated to fighting climate change, the move reflected decades of values-aligned decision-making, even at personal financial cost. His goal? To ensure the companys profits and governance align permanently with its environmental mission, what Chouinard called going purpose rather than going public.” Ask: Would this decision align with our values if it were scrutinized, not just by shareholders, but by employees? Did I lead with clarity, courage, and transparency? Would I make the same call againknowing what I know now? Try this: Write the “failure postmortem” in advance. It makes the stakes real and forces you to confront blind spots before they blind you. If you’re not proud of the logic that led you here, thats a signal. Conduct a data friction audit. Ask your team what data they hesitate to share, and why. This reveals cultural dynamics, misaligned incentives, or unspoken fears that distort decision-making upstream. What Duolingos CEO Got Rightand What It Reveals Back to Duolingos CEO. His AI-first announcement hit a nerve. But if you strip away the internet outrage, youll see a leader trying to navigate a fast-changing landscape. Trying to position the company for long-term success. Trying to do what the role requires: make the call. Could the communication have been better? Absolutely. Could the tone have more directly acknowledged the human and emotional cost? Yes. But behind the missteps, you can see the signs of a decision made under pressure, uncertainty, and in service of a larger vision. Thats a position many CEOs will find themselves inif they havent already. Thus, the question shouldnt be, am I making a decision that will lead to the right outcome but rather, what process do I need to make the decision so I can stand behind it with confidence regardless of what happens? Because sooner or later, your Duolingo moment will come. Your Duolingo moment is inevitable. Not because youll face the same choice, but because every leaders judgment gets tested when the stakes are high and the path is unclear. The question isnt whether youll make the call, its whether your process will stand when others start asking why. Because in the end, people will judge your decisions. Before you make the call, strengthen the judgment that will live with it.


Category: E-Commerce

 

LATEST NEWS

2025-09-19 00:30:00| Fast Company

If youve ever used an iPhone, you know the magic of an ecosystem. Your phone unlocks your Mac, syncs your photos, connects to your AirPods, and mirrors to your TVeffortlessly. Each device on its own is useful, but together they create a seamless experience that feels greater than the sum of its parts. Once you experience that level of integration, its almost impossible to go back to juggling disconnected tools. Apple showed us what happens when products work seamlessly together: Integration builds loyalty, trust, and efficiency. Real estate finance is entering a similar moment. For too long, investors have managed rental operations in silos. They collected paper rent checks. They tracked maintenance in spreadsheets. And they chased financing through traditional banksoften with months of paperwork and uncertainty. Each function worked, but nothing worked together. Thats beginning to change. By connecting operational data, tenant management, and financing into a single ecosystem, investors can reduce friction. They can also stabilize returns. The connections make smarter, more informed decisions. Intelligent ecosystems are emerging that tie together capital access and operations, along with data, into one continuous loop. That reshapes how investors grow and sustain their portfolios. THE PROBLEM WITH FRAGMENTATION When real estate investors rely on fragmented systems, it leads to unpredictable cash flow. It can also lead to delayed property improvements. At the market level, it slows portfolio growth and limits investment opportunities. RentRedis own survey data highlights the stakes: 35% of landlords report plans to spend more than $20,000 on property upgrades this year, yet a substantial number of these projects have been delayed due to funding constraints. Many cite limited access to capital as a key reason.  Capital access is one of the most common growth barriers. This bottleneck reverberates across the housing market, slowing down renovations and leaving tenants with fewer quality housing options. An ecosystem-driven approach to finance, with capital directly connected to operational data, can address these gaps. It can better align with real-world rental economics and accelerate funding. ECOSYSTEMS: ENGINES OF TRUST AND TRANSPARENCY Trust is the foundation of both finance and housing. For investors, its knowing they can secure capital when needed, on terms that make sense. For tenants, its stability, timely repairs, and confidence in their housing situation. Integrated ecosystems naturally foster that trust. Rent collection data can inform financing decisions, ensuring investors are judged on real performance instead of just projections. Maintenance systems warrant that properties remain livable and competitive. Accounting tools create transparency around income and expenses. When the pieces connect, investors gain confidence. Tenants also benefit from better housing conditions, with the market as a whole becoming more resilient. WHAT AN INTELLIGENT ECOSYSTEM LOOKS LIKE The clearest benefit of an ecosystem approach is that every part of the investment cycle reinforces the others. Rent collection, tenant screening, financing, and reporting arent separate stepsthey feed into one another. Take rent payments, for instance. RentRedi data shows that autopay led to 99% on-time rent payments as opposed to an 88% on-time rate without autopay. This mirrors broader renter behavior. A recent PYMNTS study found that more than half of renters now prefer to pay online, and 77% of those renters report being satisfied with the experiencemore than double the satisfaction rate for traditional methods like paper checks. Renters benefit from digital, integrated payments while stabilizing investor returns. That reliability cascades through the entire investment strategy: Predictable income means investors can more confidently manage expenses or pursue new acquisitions. Capital access can now be built into this ecosystem. When investors prequalify for financing within the rental management platform, it accelerates access to funds. The outcome is clear: Investors experience smoother operations, stabilized cash flow, and better market positioning, while tenants benefit from improved housing quality and responsiveness. ACCESS TO CAPITAL IS A MARKET GAME-CHANGER Traditional financing is often slow, rigid, and disconnected from real-time portfolio performance. Ecosystem-driven models change this by tying capital availability to operational data. Funds can be delivered in days rather than weeks, allowing investors to act on opportunities or handle urgent repairs without delaying projects. Flexible repayment models are central to this innovation. In a pay-as-you-earn approach, repayments automatically adjust to a percentage of rent collected until the full balance is paid, and investors can make additional or early payments without penalty. By aligning financing with actual cash flow, investors maintain liquidity. They protect their properties and stabilize portfoliosall while supporting the broader rental market. THE BROADER SHIFT IN REAL ESTATE FINANCE The real estate industry is moving from isolated products to interconnected, intelligent systems. Just as Apple built its ecosystem around the iPhone, rental investors are beginning to centralize operations and financing around rent and property data, because investors and tenants alike are expecting smarter systems that reward consistency and trust. One of the clearest signs of this trend is the rapid adoption of rent reporting. A TransUnion report found a 33% year-over-year increase in property managers reporting rent payments to credit bureaus. For tenants, the payoff is real84% of renters who had payments reported said their credit scores improved. Its a clear win-win born from ecosystem thinking: Investors gain higher-quality tenant pools, while renters gain a pathway to financial growth. Embedded financing is the next step in this evolution. Transparency and fairness (clear terms, flat fees, and performance-based repayment) become standard. They reduce friction and align incentives. Intelligent ecosystems do more than improve convenience. They professionalize real estate investing, enabling portfolios to scale efficiently and withstand market volatility. THE ECOSYSTEM ADVANTAGE The future of real estate finance lies in connected, intelligent systems that build trust over time. Investors leveraging these ecosystems gain speed, clarity, and control. They position themselves to grow and compete in an increasingly complex rental market. In real estate, as in technology, the smartest players arent just using toolstheyre operating within ecosystems. Ryan Brone is cofounder and CEO of RentRedi.


Category: E-Commerce

 

2025-09-19 00:06:20| Fast Company

As a climate scientist and CEO of a climate technology company, I should be great at choosing vacation destinations with perfect weather. Instead, Im 0 for 2. My familys last two trips to EuropeJuly 2023 and July 2025both landed squarely in the middle of brutal heatwaves.  This most recent European heatwave topped out at 104°F in Florence, precisely coinciding with the two days we happened to be there. It was so hot that we stayed in the hotel with our 1 and 3-year-old kids most of the time. It occurred to me that this was exactly the circumstance that people need weather guarantees for, but I digress. Two brutally hot family trips to Europe in a row have me thinkingand concernedabout Mediterranean climates. These climates, which include not only Mediterranean countries but also places like California (where I live), are and have always been projected to receive the short end of the climate change stick. That includes brutal heatwaves and wildfires, but also very wet storms exacerbated by warmer airs ability to hold more moisture. Water plays a huge role in storing heat As a professional, I identify as a climate scientist. When I was a climate researcher, I focused on atmospheric physics and the statistical dynamics of weather, but my degrees are actually in oceanography. Why? Because water is the heavyweight champion of heat storage. Water stores about 4.2 times the amount of energy than air per unit weight. Water is also about 800 times denser than air. That means the same volume of water can store about 3,400 times the energy of the equivalent volume of air. Hot water also evaporates more readily into air, and the amount of water air can hold increases exponentially with temperature. Weather on Earth is powered by how water in the air changes between vapor, liquid, and ice. Every time water changes form, it releases or absorbs heat, fueling winds, storms, and temperature shifts. And because the ocean is the planets largest source of heat and moisture, it plays a leading role in deciding when it rains, how strong the winds blow, and how hot or cold it gets. The great feedback loop Regarding this recent European heatwave, a recent post by Guido Cioni caught my eye. His excellent visual and accompanying commentary describe how heat in the upper ocean can get mixed down deeper into the water column and stored up as energy long after a heatwave passes. These anomalies can persist for long periods, deep in the oceanthe ocean operates on vastly different timescales than the atmospherebut can reemerge in the atmosphere both as persistent global warming on long timescales, and as catastrophic rainstorms on shorter timescales as well. The burning of fossil fuels currently releases about 37 billion tons of carbon dioxide (CO2)into the atmosphere per year, and has increased the atmospheric concentration of CO2 by about ~50% since 1900. The rate of change is still accelerating. CO in the atmosphere acts like a thermal blanket: It lets in more of the suns energy than it lets out, slowly warming the atmosphere over time. This energy heats the atmosphere and also gets mixed into the ocean, heating it as well. Warmer water evaporates more water vapor into the air, which is coincidentally able to hold more water because its hotter. While lesser known, water vapor is, in fact, a stronger greenhouse gas than CO2. This creates a feedback loop: more heat, more evaporation, more water vapor, more heat. Hot air rises, and cools as it does. Since cooler air holds less water vapor, its relativity humidity rises. When it becomes saturated, it condenses into clouds and rain, releasing heat as it does. The more water condolences, the more heat is released, causing stronger storms, more rain, and otherwise more unpredictable weather. The hot get hotter, the wet get wetter, and the dry get dryer, all because of the CO2 were emitting and the water that covers three-quarters of our planet. As both a climate scientist and someone who has now twice had family vacations derailed by extreme heat, Im reminded that climate change is not a distant problem. Its here, its personal, and its accelerating. The same physics I studied in graduate school are now playing out in real time, reshaping the weather in Florence, in California, and everywhere in between. Oceans and atmosphere are storing more energy than at any time in the last 125,000 years, and that energy is coming back to us as heatwaves, floods, storms, and fire seasons that defy normal. The least we can do is prepare for that reality. And the most we can do is work to change its trajectory. Thats exactly why I started Sensible Weather: to give travelers a safety net when nature doesnt cooperate. Nick Cavanaugh is founder and CEO of Sensible Weather.


Category: E-Commerce

 

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