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Today, one of the most anticipated initial public offerings of the year is happening. The collaborative design software platform Figma, Inc. is expected to debut on the New York Stock Exchange (NYSE). Wall Street will closely watch the results of the listing as a bellwether for investors’ appetite in tech-focused offerings. Heres what you need to know about Figmas IPO. What is Figma? Figma is an online collaborative design software platform. It provides tools for designers to craft the user interfaces (UIs) that many of us come across every day, whether that be in the form of websites or app interfaces. Figma, Inc. was originally founded back in 2012 by Dylan Field and Evan Wallace. Their goal was to create an easy-to-use suite of online design tools that could be used in a web browser. Those tools have now been embraced by more than 95% of Fortune 500 companies and 78% of Forbes 2000 companies, according to Figmas Form S-1 Registration Statement with the U.S. Securities and Exchange Commission (SEC). Companies including Microsoft, Netflix, Dropbox, Slack, The New York Times, Airbnb, Zoom, and many more use Figmas tools to design their interfaces. As Fast Company previously reported, Figma says it had $228.2 million in revenue for the first three months of 2025. It also reported $749 million in revenue in 2024. Currently, the company says it has more than 13 million monthly active users on its platform. It says that two-thirds of its users are non-designers. What has Figma said about its IPO? Many CEO letters that are published when a company goes public focus on how they believe the company is primed for growth and golden pastures ahead. But Figma CEO Dylan Fields letter is a bit different. In it, he talked about the positive potential impact that the worlds shift to AI will have on Figma and design in general. He spoke about how, when it comes to artificial intelligence, he believes that despite its recent advances, the technology is still in its MS-DOS era. The sentiment is reminiscent of Jeff Bezos’s original letter to shareholders in 1997, in which the Amazon founder famously said it was “Day 1 for the Internet.” Field didn’t make grandiose claims about how AI and Figmas future moves would lift the newly public stock. Quite the contrary. After stating that the benefits of taking Figma public included brand awareness, liquidity, and access to capital markets, he cautioned that such benefits did not automatically mean the stocks price would rise. Even if we execute perfectly (we wontno one ever does) markets wax and wane, Field wrote. In addition, you should know that while weve built an efficient business, our primary goal is not efficiency. Our goal is to achieve long-term growth by supporting the rapidly evolving needs of designers.” Field went on to say that investors should expect Figma to take big swings when it comes to investing in its platform and acquiring other companies. That means at times we will make decisions that may not seem immediately rational, he explained. And, while we always strive to exercise good judgement, sometimes we will make the wrong calls. If you decide to invest in Figma, we hope you will take a long-term view and stay patient . . . When is Figmas IPO? Figma priced its shares on Wednesday. It plans to list its stock today (Thursday, July 31, 2025). What is Figmas stock ticker? Figmas stock will trade under the ticker FIG. What exchange will Figma shares trade on? Figma shares will trade on the New York Stock Exchange (NYSE). What is the IPO share price of FIG? Figmas IPO price is $33 per share. As Fast Company previously reported, this is up significantly from the original target price range, which was $25 and $28 each. The IPO share price was then revised upwards again to between $30 and $32 each. Its final IPO share price of $33 per share suggests that there was more demand for FIG shares than the company and analysts originally thought. How many FIG shares are available in its IPO? According to a company press release, Figmas public offering consisted of 36,937,080 shares of Class A common stock in its IPO. Of those 36.9 million shares, almost 12.5 million of them were directly offered by Figma itself. About 24.5 million shares were offered by Figmas existing stockholders. Its important to note that Figma only received the proceeds from the 12.5 million shares it offered. The proceeds from the 24.5 million shares sold by existing Figma shareholders went directly to those shareholders themselves. How much did Figma raise in its IPO? Figma says it received approximately $1.22 billion in its IPO, according to Reuters. How much is Figma worth? At its $33 IPO share price, Figmas market cap is now valued at $19.34 billion on a fully diluted basis, Reuters notes. Thats nearly equal to the sum of $20 billion that Adobe offered to buy Figma for in 2023. Investors will be watching Figmas IPO closely Figma is just the latest tech company to go public this year, but Wall Street will be watching how investors react to its listing in order to determine the wider appetite for tech IPOs for the remainder of 2025. Thanks primarily to President Trumps chaotic tariffs, a lot of uncertainty has been injected into the markets in 2025. Uncertainty tends to drive investors away, which can lead to muted results for companies that choose to go public during such turbulent times. If FIG shares trade up significantly in the next few days and weeks, it could make more investors more comfortable with other tech IPOs in the months ahead. Other recent notable IPOs in 2025 have included Chime, Circle, Hinge Health, MNTN, and Slide.
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E-Commerce
New York-based cybersecurity company Reality Defender offers one of the top deepfake detection platforms for large enterprises. Now, the company is extending access to its platform to individual developers and small teams via an API, which includes a free tier offering 50 detections per month. With the API, developers can integrate commercial-grade, real-time deepfake detection into their sites or applications using just two lines of code. This functionality can support use cases such as fraud detection, identity verification, and content moderation, among others. The Reality Defender platform features a suite of custom AI models, each designed to detect different types of deepfakes in various ways. These models are trained on extensive datasets of known deepfake images and audio made using many different types of generative tools. What we’re doing now is saying you don’t need to be a big bank, you don’t need to have a bunch of developers, Reality Defender cofounder and CEO Ben Colman tells Fast Company. Anyone that’s building a social media platform, a video conferencing solution, a dating platform, professional networking, brand protectionall of them can now have deepfake and generative AI detection. The new Deepfake Detection API currently supports audio and image detection. But the company plans to expand coverage to additional modalities in the coming months. The detection system can identify visual deepfakes based not only on faces but also on other image features and the broader context in which the media appears. Deepfakes are a form of synthetic media created using artificial intelligence to produce convincing video, image, audio, or text representations of events that never occurred. These can be used to put sham words in a public figures mouth or to trick someone into sending money by mimicking a relatives voice. Global losses from deepfake-enabled fraud surpassed $200 million in the first quarter of 2025, according to a report by AI voice generation company Resemble AI. The most damaging uses of deepfakes include nonconsensual explicit content (such as revenge porn), scams and fraud, political manipulation, and misinformation. As generative AI tools advance, deepfakes are becoming increasingly difficult to detect. An unidentified imposter recently used a deepfake of Secretary of State Marco Rubios voice to place calls to at least five senior government officials. Colman says that as generative AI tools become more widespread and deepfakes more common, both consumers and businesses will likely start viewing protection against fake content much like they do protection against computer viruses or spam. The key difference, he adds, is that the tools required to create deepfakes are far more accessible than those needed to produce viruses or spam. There’s thousands of tools that are free, and there’s no regulation yet, Colman says. In other words, were likely just seeing the beginning of the deepfake era. It just gets worse from there for companies, consumers, countries, elections, Colman says. The risks are endless. Developers can access the new API and free tier starting today from the API page on the Reality Defender website.
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E-Commerce
In the current climate of economic volatility, changing workforce expectations, and ongoing systemic talent scarcity, the employertalent dynamic faces new challenges. But the latest data tells a different story: not of breakdown, but of opportunity. Workers across generations and industries arent walking away from the table; rather, theyre renegotiating what matters. Many are willing to reconsider previously hard-won benefitssuch as remote workif it means gaining more long-term value in return, like upskilling opportunities, time autonomy, and roles that align with their values. Its about reshaping the deal to reflect what talent sees as sustainable and future-proof. As CEO of the worlds leading talent company, I see this moment as an opportunity for recalibration toward a better way forward, which requires adapting leadership to one that listens and aligns with what matters most to peopleand businesstoday. The message from talent is that theyre prepared to compromise: not by adding more on top of existing benefits, but by rethinking what really matters. Traditional levers like salary and location are no longer enough on their own. Instead, talent are placing greater value on flexibility, purpose, development, and well-being. Here are four of the most important trade-offs every leader should understandand act on. Employability and growth: the new cornerstones of retention Across the board, workers are doubling down on long-term relevance. The value of remote work is no longer the top priority it once was, as 67% of respondents in the global survey say they now place greater importance on staying employable, and 52% would choose upskilling over the ability to work remotely. This shift signals a broader recalibration of what drives loyalty. Yes, inflation-linked raises still matter74% say theyre essentialbut theyre not enough. Nearly as many workers say that managerial support (68%) and alignment with company values (67%) are what keep them committed over the long term. In other words, talent want more than a paycheck. They want to be developed, supported, and connected to something meaningful. Employers who invest in future-focused learning and career support build trust and resilience. That trust is a powerful differentiator, whereas retention strategies that ignore these elements will fall short, especially as the market rebounds and mobility increases. Time has become the new currency Flexibility is evolving. Its no longer just about where we work; its about when: 59% of workers now say they would prefer time autonomy over a higher salary, and 56% prioritize it over location freedom. To stay competitive, companies need to think beyond set in stone on-site policies. Offering greater control over schedules, for instance through flexible shifts, compressed weeks, or self-managed hours, may become the differentiator in a tight labor market. Navigating the RTO conundrum But as the pendulum swings back toward on-site work, talent are clear about the terms. Among fully remote workers, 3 in 4 expect higher pay to return full-time to the office, almost the same (74%) require more flexibility over hours, and 66% seek additional leave in return for the RTO mandate. This doesnt mean employers cant bring people back. It means we need to make the business caseand the trade-offstransparent. Purpose, autonomy, and support must be part of the equation. Well-being matters more than ever Well-being cannot be overlooked. Three out of five workers are willing to accept a lower paying job for a less stressful roleand 40% have already taken that step. Even as talent place greater emphasis on employability, flexibility, and long-term career growth, one theme cuts across all priorities: well-being still matters deeply. The desire for meaningful work and sustainable careers cant be met in high-stress environments. The takeaway for leaders is that supporting well-being is a strategic lever for retention. Organizations that identify and remove stressors at the sourcefrom workload pressures to rigid systemswill be better positioned to attract and keep their best people. A moment to lead with clarity and care As the world and our markets navigate exceptional challenges, this crucial moment requires something from both employers and talent. The traditional dynamics of give-and-take have evolved, with people standing ready to make trade-offs. But understandably, they want clarity, consistency, and commitment in return. Im of the view that organizations that strike that balancebetween what business needs and what people wantwill be the ones that thrive. That means leading with a long-term view. Investing in employability. Reducing friction. Valuing time. And building trust at every turn. Talent is not asking for all demands to be met. They are asking us, as leaders, to be trusted partners.
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