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Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements beginning next year. Currently, the App Store only has one ad spot. That's at the very top of search results. If you search for something like Instagram it's likely that top spot will be filled with an ad for a rival social media platform. The new ads will appear further down the actual search results. Apple says that advertisers won't have to alter their campaigns, as the ads will "run in either the existing position at the top of search results or further down in search results." The company says that 65 percent of app downloads happen after a search, so this move will "give advertisers more opportunities." Google began inundating the Play Store with more ads last year and, well, the results haven't been pretty. The general consensus is that the store has become more frustrating to use. We'll have to wait and see just how intrusive these App Store ads end up being. Recent reporting also indicates that Apple plans on bringing ads to the Maps app. This is reportedly scheduled for next year, though the company has yet to comment.This article originally appeared on Engadget at https://www.engadget.com/apps/apple-is-bringing-even-more-ads-to-the-app-store-193416921.html?src=rss
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Marketing and Advertising
The T1 smartphone from Trump Mobile remains non-existent vaporware, but the company is still finding new ways to take people's money. Anyone who desperately wants to fund this sham can now buy a refurbished phone from the company. The business's website has listings for "Renewed" models of the Samsung S24 and S23 and the iPhone 15 and 14. Gizmodo noticed that Trump Mobile is selling these other brands' phones for the same cost, or sometimes more, than the same refurbs from other retailers. Seems pretty par for the course. NBC News opted to order one of the T1 phones in August to track its development. "After confirming with the credit card company that the transaction was not fraudulent, NBC News received a confirmation email verifying the order," the publication said in a report last month. However, it has not received much communication from the company on why the phone still has not shipped. "Neither Trump Mobile nor the Trump Organization responded to NBC News multiple requests for comment on when the phone would be released and why its delayed."In case you missed the previous acts of sketchiness from Trump Mobile, the company insisted at its debut that the phone was made in the US. That seemed like a dubious claim and the "made in the USA" language was quietly removed from the website shortly after.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/trump-mobiles-t1-still-doesnt-exist-but-the-company-is-now-selling-refurbished-phones-191740570.html?src=rss
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Trump media, the company behind the president's personal social media platform Truth Social, is inexplicably merging with a Google-backed fusion energy company called TAE Technologies. The deal is worth $6 billion, according to reporting by Financial Times. Why is an entity known for publishing frenzied hot takes by the president at 3AM combining with a fusion energy company? Who the heck really knows, but a statement says the two organizations will join together to build the "world's first utility-scale fusion power plant." This would be huge, if true, as there are currently no operational commercial nuclear fusion power plants. TAE Technologies, a premier global fusion power company, to merge with Trump Media & Technology Group to create one of the worlds first publicly traded fusion companies.Join our joint investor call at 9 am ET today to learn more: https://t.co/3ccBmMY5qrRead more: pic.twitter.com/f7TYQS4jQp TAE Technologies (@TAE) December 18, 2025 We know what TAE would bring to the table in that scenario. The energy company has been around since the 1990s and has attracted interest from Google, Chevron and others. Trump Media would be a great partner when building a reactor powered by insults, but doesn't seem to offer much of anything else. The merger statement does mention that Trump Media would provide TAE with "access to significant capital." The company lost $55 million last quarter, as there's only so much money in a social media platform primarily used by just one person. However, the president himself is likely the world's most renowned raiser of funds when it comes to personal pet projects. He knows how to get a roomful of billionaires to open up their wallets, provide copious compliments and even hand-deliver gold statues. The terms of the deal state that Trump Media will provide TAE with $300 million in capital as a bonus of sorts, though we don't know where that money is coming from as it represents over ten percent of the company's entire valuation. This is an all-stock deal and stocks aren't exactly immune from the manipulative whims of billionaires. To that end, shares in Trump Media have risen dramatically since this deal was announced. President Trump shifted his stake in the company to a revocable trust that he is the sole beneficiary of and is controlled by Donald Trump Jr. There's also the potential notion of using access to shore up federal support for grants, low-interest loans and permit approvals. That kind of thing seems particularly thorny and, to put it mildly, legally gray. Creating a power plant for large-scale nuclear fusion would be an incredible undertaking and it's something humanity has yet to figure out. TAE CEO Michl Binderbauer told CNN the newly-formed company will have it done in "five-ish years." Most experts put that time frame in the "30-ish years" category.This article originally appeared on Engadget at https://www.engadget.com/big-tech/trump-media-is-merging-with-a-google-backed-fusion-energy-company-in-a-deal-worth-6-billion-180910779.html?src=rss
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Marketing and Advertising
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