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Amazon Music is joining Spotify in starting to offer a generative AI-powered playlist feature. For now, Maestro is available in beta to a small number of Amazon Music users in the US on iOS and Android. Folks who are included in the beta will see Maestro on the home screen after they update to the latest version of the app. They can also access the tool by tapping the plus button to create a new playlist. The idea is to use natural language prompts to create any kind of playlist imaginable. Your prompts can include sounds, activities, emotions and even emoji. Amazon suggests you might ask Maestro to whip up a playlist of songs that sound like the robot emoji (in which case you'll probably hear a bunch of Daft Punk tracks). Other prompts the company suggests include " and eating ," "Make my a genius," "Myspace era hip-hop" and, bizarrely, "Music my grandparents made out to." Ewwww. Based on those ideas, it does seem that Maestro is more or less ready to handle whatever prompts you can throw at it, though Amazon notes that the tech is still in beta. As such, Maestro might not always get things right immediately. The company also says that it has safeguards in place to prohibit offensive language and inappropriate prompts. Amazon plans to roll out Maestro more broadly over time. As things stand, Amazon Music Unlimited subscribers can listen to Maestro playlists instantly and save them for later (or share them with friends). Prime members and users on the ad-supported free tier can listen to 30-second previews of their playlists before saving them. Earlier this month, Spotify debuted a similar feature for Premium members in the UK and Australia. AI Playlist works in much the same way as Maestro.This article originally appeared on Engadget at https://www.engadget.com/amazon-debuts-a-generative-ai-powered-playlist-feature-150848360.html?src=rss
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Marketing and Advertising
Starting today, the Uber app will remind you to put on your seatbelt shortly after your ride starts. Passengers' tendency to not use a seat belt remains a significant concern, the ride-hailing service wrote in its announcement of the new safety feature, even though 50 percent of all vehicle crash deaths in the US in 2022 was caused by their non-usage. Now, your driver's phone will issue an audio reminder when you hop on, telling you to "Please use your seat belt for your safety." You'll also get a push notification on your phone at the same time that says: "Even on a short ride and seated in the back, use a seat belt for safety." The company first started testing audio seat belt alerts in 2021 based on feedback from drivers. It said at the time that it believes the alerts will "increase seat belt use and help drivers ensure a safe environment while on a trip." This rollout makes it widely available in the US, UK, Taiwan, Latin America, as well as several countries in Africa. Uber intends to bring it to more territories in the future. The feature will only be enabled for your first five trips after the feature launches. Uber is likely hoping you'll get used to putting your seat belt on after those first five times, though it will send you a notification every 10th trip thereafter. The company also recently launched a new safety preferences section where you can find and automate the service's safety tools. From there, you can automatically switch on features like audio recording, PIN verification, RideCheck and Share My Trip. Uber This article originally appeared on Engadget at https://www.engadget.com/uber-will-start-reminding-passengers-to-wear-their-seat-belt-140000112.html?src=rss
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Marketing and Advertising
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions. Read the full article at MarketingProfs
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Marketing and Advertising
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