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Remember when Netflix cost $9 per month and The New York Times website was free? Well, the days of online media feeling like a bargain are long gone. Today, its become a costly convenience. But there are still great deals to be had, thanks to cheap yearlong introductory subscriptions, budget bundles, and libraries. One thing to skip: those one-month free trials that are easy to sign up for but even easier to forget to cancel. Here are some of the best ways to truly save on digital media. Free content with ads or from the library Free news sources include the Associated Press, the BBC, DW (Germanys international broadcaster, available in English), The Free Press, The Guardian, and NPR. Many other sites offer a portion of their content free. You can also tap into free content newsletters and podcasts from typically paid sources such as Forbes, The New York Times, and The Wall Street Journal. In fact, most podcasts are free to stream (though they may include ads), from Joe Rogan to Jon Stewart. Meanwhile, a library card can help you score a world of free media through apps. Libby provides e-books and audiobooks on phones, tablets, and the web. Hoopla has e-books, audiobooks, movies, TV shows, music, and comics, with apps for phones, tablets, and smart TVs. Your library may not have every title you want, or there may be a waitlist. But its a great place to start. For more TV and movies, skip Hulu and Netflix in favor of Amazon FreeVee, Pluto TV, the Roku Channel, and Tubi. They are ad-supported, but nowadays so is the basic tier of most paid services. If you can handle commercials every few songs, check out the free tiers of Deezer, SoundCloud, Spotify, and YouTube Music. Long-term introductory subscriptions Many news outlets offer steeply discounted introductory rates for digital and digital/print subscriptions. As of this writing, deals include: six months of The New York Times for $4 a month; a year of The Wall Street Journal for $8 a month; and The Washington Post for just $40 a year. The San Francisco Chronicle offered three months for 25 cents, and the Los Angeles Times had four months for a single dollar. (For even more options, check out DiscountMags.) At the end of the introductory period, newspapers may offer further discounts to keep you from canceling. Streaming deals change more often, so keep an eye out. They have included a year of Hulu at 99 cents per month or three free months of Peacock (both with ads). Spotifys ad-free Premium plan is free for three months. Shared subscriptions You may save with a subscription that allows you to add one or more people at a discount, or even for free. For example: Two people can get one year of The Washington Post for $60. Depending on the plan, Netflix lets you add either one or two people at $6.99 a month for service with ads or $8.99 without. Spotify offers a dual ad-free subscription for $16.99 a month and a six-person family plan for $19.99 (versus $11.99 for one person), but everyone has to live at the same address. Amazon Family allows a Prime member to add one adult (related or not) and up to four children and four teens to share e-books and some other media for free. Apple Family Sharing allows up to six people to access much of what the first person subscribes to, such as AppleTV+, at no extra charge. Bundled subscriptions Savings on video bundles are often small, and may not help if the individual streamers are offering their own discounts. One to consider is the bundle of Hulu, Disney+, and Max (including HBO, Studio Ghibli, CNN, Food Network, The CW, and others) for $16.99 a month with ads or $29.99 without. For news, you can get Barron’s, The Wall Street Journal, MarketWatch, and Investors Business Daily at $16 a month for one year. For $12.99 a month, Apple News+ provides a selection of content from over 500 sources, including The Atlantic, Bon Appétit, National Geographic, The New Yorker, Vanity Fair, The Wall Street Journal, and (ahem) Fast Companyall shareable with five other people. Look closely at bundles with wireless carriers. For instance, T-Mobiles $85-a-month Experience More plan adds AppleTV+ and Netflix (with ads) for $35 more per line, per month than its Essentials Saver plan. But subscribing to both streamers on your own costs only $17.98. Experience More may be worthwhile for its additional wireless features, but not just for streaming. Buying a significant piece of Apple hardware (it varies by service) gets new users three free months of AppleTV+, Apple Music, Apple News+, Apple Fitness+, and Apple Arcade. The companys Apple One bundle starts with TV+, Music, Arcade, and 50GB of iCloud storage for $19.95 a month, versus $28.96 if bought separately. For $25.95, you can share all that, plus 200GB of storage, with five people. Throwing in Fitness+, News+, and 2TB raises the price to $37.95. Student, teacher, and military discounts The pricey Financial Times is free to pre-college students and their teachers at participating schools. Students and teachers can get a digital subscription to The Economist for 75% off. In addition, universities may offer free subscriptions to news outlets for students, faculty, and staff. Hulu offers students its ad-supported plan for $1.99 a month. Spotify bundles that plan plus its ad-free Premium service for $5.99. Apple charges the same for ad-free Music and (for a limited time) TV+. Peacock runs $2.99 (versus $7.99) for the first year. (The site Student Beans keeps track of deals on media subscriptions and many other items.) There are several options for military personnel, such as Peacock Premium at $3.99 a month for 12 months. Paramount+ offers a 50% discount for the life of any subscription plan. (Military discount sites The Exchange and GOVX list more deals.) You may be feeling overwhelmed by all these cheap and free offerings for all kinds of people and all kinds of media, but thats better than being overwhelmed with big bills.
Category:
E-Commerce
Lets be clear: We shouldnt expect kids to be experts in financial literacy. As much as they love YouTube, I doubt many spend their time watching videos of Warren Buffett. However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear. The first is that regardless of their industry, companies will be put to the test by this generation. The second is that Gen Alpha may have a rude awakening when faced with the harsh realities of life. Weve done several studies on Gen Alpha, with the most recent focusing on their thoughts and interactions within five key industries: beauty, automotive, financial services, food, and luxury. And while we uncovered many great insights, I cant help but focus on the spending. Seventy percent of respondents say they have a basic understanding of money, and again, at their age, we shouldnt necessarily assume that to be the case. However, other findings paint a picture of a generation that has a taste for the finer things in life, high expectations, and increasing influence. Luxury possessions are of value to Alphas Typical toys and video games arent the only things catching the attention of Gen Alpha; they have big dreams about the life theyll one day lead. Thirty-five percent aspire to own a luxury car when they are older, and who could blame them? But did you know that 68% already own a luxury product by the time they turn 10 years old? While they place plenty of value on digital goods and their digital identities, 66% say they would pay a premium for real-life products. Alphas believe they are entitled to what they want, when and how they want it How will they pay for these luxury high-end items? Early signs indicate it wont be through traditional institutions but through e-wallets and online banks. Alphas top five favorite financial brands are PayPal, CashApp, Visa, Apple Pay, and Venmo. Companies that dont offer these digital payment options may miss out on purchases. Additionally, others that dont provide flexibility on the products themselves could face similar pushback because Alphas want to customize. In fact, 58% of respondents would rather customize a car than save money by purchasing a standard model. Im sure youre noticing the theme of a lack of frugality, which aligns with an eye-opening mindset: 75% of Alphas say they deserve to get most of the things they want. Parents are giving Alphas a meaningful decision-making voice Perhaps this financial ambition and confidence stems from the parents, who say their children play a central role in many decisions within their households. For example, 61% believe their kids have final say on which car the family purchases, and the same percentage believe their kids have influence over what the family eats. While they have a voice in the choice, we must also acknowledge that they likely arent feeling the impacts of those decisions because they arent yet financially responsible for the purchases. Kids dream big, and thats a good thing. That inspiration and imagination should never be discouraged, and there are only so many real-world considerations they can apply when theyve had minimal experience. That being said, companies that arent keeping Gen Alphas perspectives at the forefront of their strategies could find themselves drastically off the mark when these consumers reach purchasing age. At the same time, Alphas appear to be experiencing a false sense of reality on the accessibility and affordability of luxury or customized products. Both trends could impact the way this generation budgets and manages money, how it prioritizes desired purchases, and its brand loyalty. Of course, they are still young, and these feelings could change quickly. But based on the data we have today, the companies that meet Alphas experiential needs in areas like flexible options and digital payments could have an advantage. And to the social media creators posting financial literacy content, I dont think youll have a hard time getting engagement from Alphas once they start paying their own bills.
Category:
E-Commerce
A strong résumé can make all the difference. It demonstrates to hiring managers that you’re the best person for the job by summarizing your career highlights and accomplishments. We know its important to customize your résumé for each job you apply to, and to ensure that youre including quantitative accomplishments whenever possible, to show the impact youve had. But despite the amount of time we all spend writing and refining our résumés when job searching, theres still a fair amount of debate about the ideal format. One common question is whether or not to include an objective statement at the top of your résumé in order to provide a snapshot of the type of position you hope to acquire. Does it help you stand out to recruiters or does it look dated? We asked four career experts what they recommend: When it makes sense to skip an objective statement Objective statements can come off as generic and full of tired clichés, says Amanda Augustine, a résumé writer, career expert at résumé.io, and Fast Company contributor. Including a career objective on your résumé can actually hurt, more than help, your candidacy, she says. The statement may date you: Hiring managers instantly recognize it as an old-school practice, she says. At one time, it was common advice to put a career objective at the top of your résumé, but if youre still following that advice, its time to update your approach, says Augustine. Even though an objective shares what youre hoping your next career move will be, some job experts say adding the statement states the obvious and your employment history should speak for itself. What to focus on instead Highlight your qualifications instead, says Stacie Haller, chief career adviser at ResumeBuilder, as those are more relevant to companies looking for a strong candidate. The focus has become more on what the candidate’s qualifications are rather than what [the candidate] wants, Haller explains. After all, you only have a few seconds to capture a recruiter or hiring manager’s attention, Haller notes, and the top of your résumé is prime real estate. Use the top of your résumé to capture a recruiters attention, says Haller. This concise segment should highlight your most relevant skills and accomplishments that align with the job youre applying for. It is not a place for stating career objectives; rather, it’s an opportunity to showcase why the candidate is the ideal fit for the role. Another tip is to tailor the top section for a specific position, so hiring managers will want to delve deeper into your résumé. Create a summary thats impactful, succinct and directly related to the job youre applying to. For example, she says, if you were applying for an accounting job, yours might say: Detail-oriented and results-driven accountant with a bachelor’s degree in accounting and CPA certification. Skilled in financial reporting, budgeting, and compliance, with proven success in managing audits and streamlining accounting processes to improve accuracy and efficiency. Adept at using QuickBooks, Excel, and ERP systems to analyze data and support sound financial decision-making. Committed to delivering value to organizations through accurate financial stewardship and strategic insights. Why keywords matter more than ever Instead of including a tired objective statement packed with clichés, use the space on your résumé to include keyword-rich words to match a job description, says Jasmine Escalera, career expert at LiveCareer. Tech-savvy job seekers know that companies are using AI in the recruitment process, and according to a MyPerfectResume report, 39% of HR professionals now use AI for résumé screening and analysis. Résumés have to be optimized to show how they match the role, says Escalera. A vague objective about what you want wont help you get through the AI screening, but she insists a targeted professional summary with the skills, keywords, and achievements that match the job sure will. When an objective statement makes sense If youre a recent college graduate, adding a career objective is acceptable, says Haller with ResumeBuilder. College grads are an exception to this as they do not typically have as much direct experience to highlight, she says. But Haller thinks even entry-level applicants should still make sure to demonstrate when their skills align with the job description. But when they do include an objective or statement, Haller emphasizes it should not just be “seeking an opportunity to learn and grow with an organization,” but more focused on what the job is and what they can offer. Likewise, Jill Chapman, director of early talent programs at Insperity, agrees that including a career objective or mission statement on your résumé can be a smart move, especially for new graduates or those pivoting into a new industry. This is especially valuable because many candidates, particularly recent graduates, may not check every traditional box on a job description, Chapman explains. Hiring managers are looking for people who are coachable, motivated, and aligned with their mission. A strong objective signals all of that, right from the start. She says this type of objective statement includes your intended career direction, a glimpse of what drives you, and how you can contribute. Keep it under 50 words and use it to connect the dots between who you are and the opportunity in front of you, she recommends.
Category:
E-Commerce
Being the great-grandson of the French artist Henri Matisse can be complicated. Alex Matisse grew up in the Northeastern United States, and being a Matisse meant being immersed in art. It’s what his family talked about at the dinner table; the walls of his home were full of paintings usually seen only in museums. By the time he was in elementary school, Alex could recite his great-grandfather’s most notable works, like La Danse and the Nu Bleu series. Like many of the Matisse children, Alex had artistic inclinations. Throughout his school years, he thrived in art classes, and in fourth grade he fell in love with pottery in an after-school program. But when Alex began to think about his future, he struggled to see how he could become an artist. “I really wanted to escape my great-grandfather’s legacy,” he says. “I felt like if I became an artist, there would always intrinsically be a comparison to Henri’s work.” Alex Matisse [Photo: East Fork] So Alex forged his own path as an artisan potter, eventually founding the renowned North Carolina pottery company East Fork. Now he’s resurfacing his family roots with the new Matisse Collection, launching online today. It features famous motifs from Henri’s work displayed on dinner plates, dessert plates, and mugs. The company has also developed a new dark blue color, which it is calling La Sirne (the Mermaid), inspired by a color often used in Henri’s palette, bridging Matisse’s saturated, graphic sensibilities to East Fork’s rustic craft. [Photo: East Fork] Forging a new path for the Matisse name When he was starting out as a ceramist, Alex fell in love with a community of potters who had settled in North Carolina, creating rugged utilitarian pieces. He apprenticed with the legendary potter Mark Hewitt. In 2009 he bought a piece of land that was once home to an old tobacco farm in Asheville, North Carolina, and set about starting his own practice as a potter. “I didn’t really know what it was going to be,” he says. “But I had this feeling that if I tucked myself away in the mountains for a little bit, I’d figure it out.” And he did. He met his wife, Connie, and another potter, John Vigeland. The three of them, still in their twenties, decided to launch East Fork in 2009. Over the next few years, they developed a unique look for their pottery, inspired by the heavyweight, wood-fired aesthetic of North Carolina potters but also blended with a minimalism that would appeal to millennials. They sold their plates, serving dishes, and mugs directly to customers through their website, and spread the word through Instagram. Over the past decade, East Fork has thrived. The company now has a team of more than 100 people at its headquarters in Asheville, where there is a large factory. The company also has physical stores in Asheville, Atlanta, and Brooklyn. The pottery has become iconic, particularly among millennials. It’s common for couples to put East Fork’s dishes on their wedding registries. Many consumers don’t know, or care, that it is made by the great-grandson of a famous French painter. In many ways, Alex did what he set out to do: He created his own artistic legacy that had nothing to do with his ancestors. “We’re not trying to play in the art world,” he says. “Its proper pottery. We sell beautiful objects that are functional, durable, useful.” But then something interesting happened. Alex felt a shift inside himself; he wanted to reconnect with his heritage. He wanted to somehow find a way to nod to Henri’s most beloved paintings through his work at East Fork. He is doing so for the first time with this collection. [Photo: East Fork] Matisse motifs Alex chose the motifs for the Matisse Collection very carefully. He wanted them to be recognizable but also blend in perfectly with the East Fork aesthetic. “We thought really hard about how to pay homage to his work in an honest, complete presentation, without distorting it or cutting it up,” he says. Henri’s best-known portraits are very spare; just thick black lines made in aquatint, a printmaking technique. Some of his most famous ones are Nadia au regard sérieux (Nadia With a Serious Look) and Bédouine au grand voile (Bedouin With Headscarf). In this collection, East Fork has captured these portraits on plates. Henri is also famous for his Nu Bleu (Blue Nude) series, which features blue paper cutouts on canvas designed to reflect the human form. In the East Fork collection, thes images are rendered on plates and mugs. “We just went through everything,” Alex says. “We kept trying different paintings until we found ones that fit perfectly wrapped around the mug.” In some Nu Bleu paintings there are also images of palm fronds. In the East Fork collection, this motif is isolated and displayed on cake plates. On one serving platter, there is a large image of a tree taken from La Platane (The Plane Tree), which is made up of thick black strokes. [Photo: East Fork] An homage to family lineage in an East Fork line For Alex, it felt like a serious responsibility to identify and incorporate these motifs. This is partly because the Matisse family has been very judicious about licensing Henri’s art to create products, which is quite different from other well-known artists, like Vincent Van Gogh. This year, much of Henri’s art enters the public domain, which allows companies to use it without having to pay fees. (Some of the earlier work is already in the public domain.) Alex wants to make sure Henri’s work is represented in the very best way through this collection. “It was a moment where we felt we could shepherd Henri’s work into the world in a thoughtful way,” Alex says. The East Fork team worked hard to render the images perfectly on the pottery. In the end, it was easiest to put them on as decals. They found a company in France that was able to translate the images into decals, and then East Fork applied them to the pottery and finished it off with a glaze. [Photo: East Fork] This collection is the first in what Alex wants to be an ongoing part of the East Fork line. Over time, the company will introduce different aspects of Henri’s work onto pottery, finding ways to draw new attention to the Matisse heritage. But in an interesting twist of fate, Alex believes there are some customers who are East Fork purists and who only want the brand’s minimal pieces that aren’t adorned with Henri’s work. “We have tried very hard to make this collection very aesthetically similar to what we already make, so our existing customers will be intrigued by it,” he says of East Forks Matisse wares. “But there are others who won’t care about this collection. And that’s fine too.”
Category:
E-Commerce
Picture this: A teenager stares at their phone, paralyzed by headline after headline about the climate crisis, political dysfunction, and societal division. They want to act but feel overwhelmed by the sheer scale of the problem. This scene plays out millions of times daily, and it represents a critical challenge for brands: 80% of Gen Z globally report being personally affected by climate change, yet their engagement with sustainable solutions is declining. Looking to the future, many young people are asking, Whats the point? Instead of feeling empowered to act, young people are becoming paralyzed by anxiety, overwhelmed by complexity, disillusioned by a lack of leadership, and increasingly disconnected from the very solutions they seek. This isn’t just anecdotal. It’s a pattern we’re seeing globally, and it challenges everything we thought we knew about young consumers and sustainability. The Aspirational Paradox In 2015, we identified the rise of the Aspirational Consumera youthful, values-driven segment hungry for brands that unite performance, purpose, and new possibilities for the role of business in society. A decade later, many of these Aspirationals are now parents and remain the most committed to sustainable living. In fact, our latest research of over 30,000 consumers across 31 markets shows that they’re significantly more likely to engage in sustainable purchasing behaviors across categories. But something has shifted with the next generation. Despite feeling the most impacted by climate change and expressing the highest levels of environmental concern, young people today are becoming increasingly disengaged. Around the world, Gen Z is significantly more likely than baby boomers and older to say they’ve been greatly affected by climate change (49% versus 38%, respectively), yet their engagement with sustainable behaviors is declining. The number of Gen Z globally who feel indifferent about sustainability has increased from 22% to 31% since 2021, while enthusiasts have dropped from 30% to 21%. This isn’t because they don’t care. If anything, they care too much. Consider this: 38% of Gen Z globally say they feel stressed or anxious all or most of the timea full 21 points higher than baby boomers+ (which encompasses baby boomers and everyone older than them). American youth are also more stressed than their global peers (44% versus 38%, respectively). We’re witnessing what happens when awareness meets overwhelm. The generation with the most at stake in a sustainable future is feeling a real lack of agency to shape it. [Image: courtesy of the authors] The Hidden Opportunity Without visible leadership or meaningful opportunities to act, young people are losing faith in the commitment of business and brands to deliver a sustainable future. But here’s where it gets interesting: While a whopping 77% of Gen Z in the USA currently falls into inactive and indifferent segments, two-thirds of those who didn’t buy sustainable products in the last month say they would have done so if they could have. The desire for better choices exists, but barrierslike price, knowledge, and availabilityblock the path between intention and action. This represents both a crisis and an opportunity. For brands committed to remaining relevant to the next generation while building resilience for a world in flux, this moment demands a fundamental shift in how we approach sustainability. [Image: courtesy of the authors] How to Win Back Gen Z Drawing on decades of research in psychology and social science, we’ve identified five core principles that transform sustainability from obligation into opportunity. Each principle bridges the gap between intention and impact, helping brands move from incremental progress to transformative change. 1. Lead with Truth David Bowie was right then, and its still true today: Young people are quite aware of what theyre going through. Sixty percent of Gen Z in the USA feel extremely worried about current and future harm to the environment caused by human activity and climate change.” Yet, when brands face challenges with radical honesty, they earn respect. According to Marsha Linehan, the creator of Dialectical Behavioral Therapy, acknowledging difficulties actually increases optimism and supports resilience. Being honest about challenges helps build trust while illuminating pathways forward. Companies like Tonys Chocolonely are confronting harsh realities like labor exploitation in their industries by making their supply chains traceable and transparent. Oatlys provocative messaginglike their F*ck Oatly online archive of criticismsacknowledges difficulties while maintaining optimism. Rapanui helps customers see the exact journey of their clothes. And Seventh Generation is honoring the origins of their name and repairing relationships with Indigenous communities by redesigning their corporate foundation to champion community-led philanthropy focused on Indigenous sovereignty, climate justice, and environmental protection. When brands are honest about challenges while offering solutions, they build credibility. 2. Make Power Personal Our beliefs about our own capabilities directly shape our actions. Psychologist Albert Bandura proved that this sense of self-efficacy is the foundation of human agency; when we believe we can meaningfully affect our circumstances, we’re more likely to act. But theres a crisis of agency among young people: 42% of those aged 1824 globally say they feel individually powerless to do much to save the environment.” We can help transform climate anxiety into creative agency by showing how small actions can spark immediate impact. When consumers feel powerful, theyÙre more likely to transform challenges into choices, repeat sustainable behaviors, and share brands with others. Companies like Sojo are empowering consumers to help their clothes last longer by making garment repair as convenient as food delivery with on-demand repair and tailoring services. The Ordinary is democratizing high-quality skincare by stripping away the frills to ensure quality products are affordable. Beautycounter’s The Never List turns complex chemistry into clear decisions by providing consumers a list of potentially harmful ingredients that are never in their formulations. And brands like Bower and Trashie make recycling clothing and other everyday items easy and rewarding by providing simple take-back systems paired with incentives from partner brands and charities. By removing practical barriersbe it price, availability, ambiguity, or simply inconveniencewhile building psychological confidence, brands can help people move from feeling overwhelmed to feeling capable. 3. Create Connection Loops When anxiety gets in the way of individual action, community creates momentum. Our research reveals a powerful pattern: Young people gravitate toward sustainable behaviors that create connection. In the U.S., Gen Z is significantly more likely than older generations to embrace collective consumption models. This isn’t just about reducing wasteit’s about building new relationships between people, products, and the planet. When sustainability becomes social, anxiety transforms into shared purpose. Consider Notpla, whose seaweed-based packaging alternatives aren’t just eliminating plasticthey’re bringing nature-based packaging into large-scale cultural events to promote learning and evangelism. Irelands peer-to-peer clothes-swapping platform Nuw builds local sharing communities by hosting hybrid digital and in-person events. And Back Market celebrates peer relationships and repair culture as the global marketplace for reborn tech. These brands understand that lasting change happens in community with others. By creating connection loops, they’re helping transform individual eco-anxiety into collective creativityand making sustainable living less about sacrifice and more about belonging to something bigger than ourselves. 4. Invite Joy When sustainability connects to fundamental human needs for joy, growth, and vitality, it becomes self-sustaining, especially in difficult times. For psychologist Martin Seligman, the experience of human flourishing requires more than just removing negativesit demands positive emotion, engagement, relationships, meaning, and accomplishment. When we focus the benefits of sustainability solely on reducing harm, we miss the opportunity to support genuine well-being. Our research confirms this insight: More than 75% of Gen Z globally views both healthy and sustainable lifestyles as enjoying the good things in life rather than sacrifice. For them, sustainability isn’t about having lessit’s about living more fully. Consider Pangaia, a collective of scientists, technologists, and designers using bio-based materials and bright colors for sustainable fashion that feels fresh, smart, and stylish rather than austere. NotCo uses AI to create plant-based alternatives that replicate the flavor and texture of animal products in favorites like mac and cheese, hot dogs, and ice cream. And Who Gives A Crap transforms everyday paper products into playful, design-forward objects of joy while supporting global sanitation efforts. When sustainability contributes to all dimensions of well-being, it shifts from sacrifice to a source of joy and gives brands new opportunities to increase relevance, differentiation, and loyalty. 5. Weave New Stories The stories we tell about ourselves and the world become the lenses through which we see reality, notes the philosopher Charles Eisenstein. And when 77% of Gen Z in the U.S. feels disconnected from current sustainability messaging, we need new narratives that reconnect and reengage. And it is possible: Our data show that despite the challenges young people face every day, they are significantly more optimistic about the future than their elders. Gen Z in the USA is much more likely than baby boomers+ to believe that in 10 years, most people will be driving electric cars (51% versus 21%, respectively), buying secondhand (51% versus 20%), renting items instead of owning them (43% versus 19%), and living waste-free (40% versus 15%). This is a powerful moment to help young people write a new chapter and to tell stories that help make sense of today while showing whats possible tomorrow. Vestiaire Collective understands this, making secondhand fashion feel aspirational and luxurious while building community around preloved style in their peer-to-peer, vintage and designer marketplace. Selena Gomezs Rare Beauty is destigmatizing mental illness and fostering conversations around hope and agency. And Too Good To Go reimagines food waste as an opportunity for daily adventure through deliveries of surprise bags from local cafes, bakeries, or restaurants. These brands aren’t just selling productsthey’re helping people see their role in a better story, one that unites individual well-being with collective flourishing. By reflecting consumers realities and amplifying their aspirations, brands can weave new stories that shape our identities, build our communities, and shift culture for a more sustainable future. The Next Frontier: From Insight to Action The opportunity is clear but challenging. By designing products, services, and experiences that inspire confidence and build momentum toward better living, brands can help transform sustainability from a source of anxiety into a path toward agency, creativity, and joy. This isn’t just about selling more stuff. It’s about helping people express their values, connect with others, and participate in positive change. It’s about making sustainable choices more affordable, accessible, and rewarding so they feel less like sacrifice and more like possibility. The data show that young people are ready for this shift. They just need the truth, better tools, and a like-minded community to create it. Young peoples eco-anxiety deserves a sacred space for mourning and fury, rather than dismissing their feelings as weakness or offering empty reassurances that everything will be fine, says Ariana Gomez, the founder and CEO of Technology for Impact. Their deep care about the climate crisis is a powerful fuel for building a better futureyet they can only access this potential when we honor their emotions and support them through the process.” The time for incremental progresshas passed. The next generation is calling for deeper transformation. Brands that can make sustainable living feel both honest and hopeful, aspirational and accessible, and unite individual well-being with collective flourishing will define the future of consumptionand help design a future with more joy and thriving. This is about more than market share or brand relevance. It’s about helping an entire generation move from anxiety to agency, from paralysis to purpose, from being overwhelmed to taking action. The tools exist. The demand is clear. The only question is: Who will have the empathy and creativity to lead?
Category:
E-Commerce
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