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As Liverpool FC stars Mo Salah, Trent Alexander-Arnold, and Virgil van Dijk celebrated winning the Premier League clubs 20th title on Sunday, you can bet that across the ocean thousands of American fans were ordering shirts with their names on the back. There are 24 million Liverpool fans in the U.S. Many of them are spread across 67 different club supporters groups in 35 states. Americans buy more Liverpool kits and merchandise than any other international market. Sales were up 14% last season, and that coincides with more than 30 million U.S. fans watching the club on TV, up 42%. More than half of Liverpool’s partners are headquartered in the U.S., including Nike, Coca-Cola, Expedia, and UPS. The clubs success and ability to grow its business across the pond is a snapshot of how its overall approach to the business of global soccer has been directly tied to its ability to win on the field. Back in 2010, Liverpool FC was struggling financially. It was a celebrated and historic sports icon, but bad business had put the club on the verge of collapse. Boston-based Fenway Sports Group bought the club for about $380 million. In May, Forbes estimated the clubs worth at roughly $5.7 billion. Ben Latty, Liverpool FCs chief commercial officer, says it was about a decade ago that Liverpool really focused on specific areas of business growth. The way that we operate commercially, and from a revenue standpoint, is very different to American sports, says Latty, who joined the club in 2013. The Premier League controls the broadcast rights, so Liverpool put its emphasis on as many other areas as possible that it could control: licensing, partnerships, and retail. There’s other models out there, yeah, pros and cons of those. But we believe that we’ve got the right model to control our own destiny, Latty says. Heres how it works. [Photo: Charlotte Wilson/Offside/Offside/Getty Images] In-house ownership In the NFL, most teams control their local broadcast rights. For retail, Fanatics designs, manufactures, and distributes the fan gear, and in many cases manages retail and ecommerce. Global football clubs operate much more independently from their leagues, so their ability to afford the best playersand therefore succeed on the fieldis largely driven by how well they run as a business. Latty says for Liverpool, that means owning and operating many of the primary points of contact fans have with the club. All its merchandise design and even manufacturing, except for its game kit by Nike, is club owned. We do everything ourselves, says Latty. That has pros and cons, but it allows us to control our own destinyscale up when we need to and, though we havent had to yet, scale back when we need to. Our retail business is really important as it relates to engaging with our fan base around the world, making sure we have the right products for the right regions, and the customer service that they expect. [Photo: Liverpool FC/Liverpool FC/Getty Images] Power in partnerships A key cog in the Liverpool FC global brand machine is its ability to attract and work with big-name corporate partners. In the past 18 months, the club has signed 10 major deals, including with Google Pixel, UPS, Japan Airlines, Peloton, and Husqvarna. And more than half of its major partners are U.S.-based companies, including Nike, Coca-Cola, and Expedia. Latty says it’s about balancing partners across different industries and product categories, and then working with them to create content that works best for them, the club, and its fans. The key word is impact, he says. We’ve got to make sure that what we provide to them hits their objectives and becomes impactful. These are brands from every corner of the planet, and the impact is to a global audience through broadcast, digital, and social. . . . These partners are a really important piece for us to engage with our fan base in all of those global markets. For example, as part of its partnership with Google Pixel, the club gave the smartphones to all its media and content staff to capture behind-the-scenes contentsome scripted, some not so much. There was this amazing moment last season, when during a goal celebration Virgil van Dijk . . . noticed someone from the media team behind the goal. He took the phone and filmed the celebration. It wasnt planned at all, Latty says. You can say that’s luck, but you also make your own luck seeding the right people in the right places with the right technology. A truly incredible angle of Darwin's winner and then celebrations shot by the skipper #AD | #TeamPixel pic.twitter.com/humiZ1djWl— Liverpool FC (@LFC) March 2, 2024 Content Club Liverpool FC was the first Premier League club to reach more than 10 million followers on YouTube (now it has more than 11 million). Its content is a mix of behind-the-scenes, interviews, fan engagements, and game highlights. The club also produces all its branded content fr partners in-house. Our content team is really at the center of working with our partnerships team to make sure that whatever we’re coming up with for our partners is going to resonate on our channels and give them the reach they signed up for, Latty says. The club has more than 46.7 million Instagram followers, and last season it reported 1.5 billion engagements across its social channels, a 40% increase from the previous season, and tops in the Premier League. To put our level of engagements into context, when we won the Carabao Cup back in February 2024, we got 61.3 million social engagements, Latty says. When Real Madrid won La Liga, they got 48.9 million engagements, and when the Kansas City Chiefs won the Super Bowl last year, they registered 12.7 million engagements. View this post on Instagram A post shared by Liverpool Football Club (@liverpoolfc) Latty says roughly 70% of the clubs content is watched by people who dont regularly follow soccer. He credits the quality of the content to how media and content is woven into the organization. I think some of the beauty of that is how closely theyre integrated into what we do as a football operations team so theyre there for the moments that matter, he says. As Salah, van Dijk, and the rest of the team prepare to officially lift the Premier League title trophy later in May, the goal for Latty is to make sure the business side keeps fueling wins like this. We’ve got to continue to protect what we’ve built up to now, he says. For me, the pressure is always to drive as much revenue as we can for the football club, so that we can do what we’re doing on the pitch now, and long may that continue.
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Want more housing market stories from Lance Lamberts ResiClub in your inbox? Subscribe to the ResiClub newsletter. While national active housing inventory for sale at the end of March 2025 was still 20% below pre-pandemic March 2019 levels, on a year-over-year basis national active listings are up 29% between March 2024 and March 2025. This indicates that homebuyers have gained some leverage in many parts of the country over the past year. One of the biggest year-over-year increases is happening in Californiawhere active inventory for sale is up 50% year-over-year. Despite the 50% year-over-year jump in active California housing inventory for saleincluding both single-family homes and condosCalifornia at the end of March 2025 still had 20% fewer homes for sale than it did in pre-pandemic March 2019. But more California housing markets are climbing out of that inventory deficit. And if the current trajectory holds, California could soon be out of its pandemic housing boom era inventory hole. Among Californias 36 major counties with at least 100,000 residents, nine have more active housing inventory for sale in March 2025 compared to pre-pandemic March 2019. The other 27 major California counties still have inventory below pre-pandemic March 2019 levels. !function(){"use strict";window.addEventListener("message",(function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}}))}(); In housing markets where active inventory for sale rises significantly, homebuyers are gaining leverage. In housing markets where active inventory for sale has shot up above pre-pandemic 2019 levels, homebuyers have gained considerable leverage relative to past years. Homebuyers in San Francisco (in particular San Francisco propers condo market) had a lot more leverage recently than homebuyers in, say, Orange County.
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If youve followed Apple for any length of time, youve no doubt come across the notion that the company doesnt rush into adopting cutting-edge technology; instead, it waits until it can do it right. We dont feel an impatience to be first, CEO Tim Cook told Bloomberg in 2017. Our thing is to be the best and to give the user something that really makes a difference in their lives. But Im starting to wonder if something else is going on. Sure, a lot of Apples Android competitors have sometimes been accused of throwing features at the wall. These days, though, I think their hardware is often just markedly betterand it hits the market earlier. {"blockType":"creator-network-promo","data":{"mediaUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/03\/multicore_logo.jpg","headline":"Multicore","description":"Multicore is about technology hardware and design. It's written from Tokyo by Sam Byford. To learn more visit multicore.blog","substackDomain":"https:\/\/www.multicore.blog","colorTheme":"blue","redirectUrl":""}} There have certainly been times when Apple has waited and knocked it out of the park with its own implementation of a new component or product category. Touch ID was far faster and more reliable than any previous fingerprint reader. Apple Pay was a comprehensive use case for Near Field Communication that worked seamlessly compared with prior solutions. The Apple Watch might not have been perfect at launch, but it was (and is) light years ahead of other smartwatches. Other examples fall into a gray area. Take wireless charging. Having to create another device you have to plug into the wall is actually, for most situations, more complicated, Apple senior VP Phil Schiller said in 2012. Five years later, the iPhone X and 8 launched with Qi charging that worked the exact same way, without any particular special sauce. Today, Apple has by far the most convenient setup with its MagSafe ecosystem, and it has set the bar for the new Qi2 standard. But that doesnt change the fact that it was years behind on the basic functionality. More recently, there have been cases in which Apple is simply late. AI is an obvious example, but camera hardware is more pertinent. For many years, Apple could and did lay claim to having the best phone camera around. But its impossible to make that case today if you have any experience with the top Android phones on the market. Some of that comes down to software tuning, but hardware plays an equally big role. In fall 2023, Apple introduced its tetraprism camera to the iPhone 15 Pro Max, upping the focal length from 3x to 5x. Apple presented this as a new approach to lens design, and in some ways it is; it doesnt have the characteristic rectangular shape of periscope telephoto lenses on other Android phones, although the principle is the same. But Apple couldnt claim any major performance breakthrough, except over itself. Take the Xiaomi 13 Ultra, released at the start of that year; its 5x telephoto lens was paired with a bigger sensor, and the difference in clarity was stark. Apple had been rumored to be lining up suppliers for periscope telephoto cameras since 2020, and even had filed patents on the technology in 2016, but it doesnt seem to have gained anything by waiting so long to bring the concept to market. Huawei and Oppo, meanwhile, were shipping impressive periscope cameras back in 2019. It was a similar situation with 48-megapixel image sensors, the main new feature on the iPhone 14 Pro camera in 2022. Again, its not clear what took Apple so long to introduce thisthe first 48-megapixel sensors made their way to Android phones in early 2019, and they worked the exact same way by combining four pixels into one for better 12-megapixel shots. In recent years, the state of the art in Android phones has been 1-inch image sensors, the same size youll find in enthusiast compact cameras like Sonys RX100 line. Once youve used one, its hard to go back; these phones take photos that just dont look like they came from a phone. The technology is mature, but at least from the outside, Apple does not seem all that interested in keeping up. Its possible that Apples scale makes it harder for the company to secure cutting-edge components in the quantities it requires for each launch. The first tetraprism lens was only available on the iPhone 15 Pro Max before making it to the smaller iPhone 16 Pro the following year, for example. Android OEMs ship so many more individual models that its easier for them to reserve high-end parts for certain flagships. Ive been thinking about this dynamic lately when reading reports of Apples belated entry into folding phones, a category Samsung kicked off in 2019albeit with some well-publicized hiccups. Last month Bloombergs Mark Gurman reported that Apple plans to use technologies from a slimmer iPhone this year in a folding phone that could land as early as 2026. Im not sure this checks out. According to Gurman, the 2025 iPhone Air will be around 2 millimeters thinner than current models; the iPhone 16 Pro is 8.3 millimeters thick. The thinnest folding phone out there today is Oppos Find N5, which has a near-invisible crease in its display and is just 4.2 millimeters thick when unfolded. At this point, what could Apple really be learning by producing a phone closer in thickness to the iPhone 16 Pro? The Find N5 isnt just impressive hardwareits a phone that makes you wonder how much thinner it could even be. Make it a fifth of a millimeter thicker, and Im not sure it would still fit its USB-C port. (Gurman does note that Apple also plans to investigate the possibility of port-free iPhones.) But more to the point, the Find N5 is already on the market. At this point, I would not expect Apples first attempt at a folding phone to break new ground on a technical level. Six years on from the original Galaxy Fold, it seems unlikely that foldable hardware is going to get meaningfully better than whats out there right now. Apples software is broadly excellent and its ecosystem is unparalleled, which is why I continue to buy iPhones myself. The Mac, iPad, and Apple Watch really are the best products available in their given categories, so Ill always want a phone that works well with them. But something is going on with the iPhone. Its simply no longer the case that Android companies cant compete on hardware or design. If Appleever wants to dazzle the world with mobile devices againor at least hardware obsessives like methe window may be closing. {"blockType":"creator-network-promo","data":{"mediaUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/03\/multicore_logo.jpg","headline":"Multicore","description":"Multicore is about technology hardware and design. It's written from Tokyo by Sam Byford. To learn more visit multicore.blog","substackDomain":"https:\/\/www.multicore.blog","colorTheme":"blue","redirectUrl":""}}
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What is happinessand who gets to be happy? Since 2012, the World Happiness Report has measured and compared data from 167 countries. The United States currently ranks 24th, between the U.K. and Belizeits lowest position since the report was first issued. But the 2025 edition, released on March 20, the U.N.s annual International Day of Happiness, starts off not with numbers, but with Shakespeare. In this years issue, we focus on the impact of caring and sharing on peoples happiness, the authors explain. Like mercy in Shakespeares Merchant of Venice, caring is twice-blessedit blesses those who give and those who receive. Shakespeares plays offer many reflections on happiness itself. They are a record of how people in early modern England experienced and thought about joy and satisfaction, and they offer a complex look at just how happiness, like mercy, lives in relationships and the caring exchanges between people. Contrary to how we might think about happiness in our everyday lives, it is more than the surge of positive feelings after a great meal, or a workout, or even a great date. The experience of emotions is grounded in both the body and the mind, influenced by human physiology and culture in ways that change depending on time and place. What makes a person happy, therefore, depends on who that person is, as well as where and when they belongor dont belong. Happiness has a history. I study emotions and early modern literature, so I spend a lot of my time thinking about what Shakespeare has to say about what makes people happy, in his own time and in our own. And also, of course, what makes people unhappy. From fortune to joy Shakespeares birthplace in Stratford-upon-Avon, England [Photo: Tony Hisgett/Flickr via Wikimedia Commons] Happiness derives from the Old Norse word hap, which meant fortune or luck, as historians Phil Withington and Darrin McMahon explain. This earlier sense is found throughout Shakespeares works. Today, it survives in the modern word happenstance and the expression that something is a happy accident. But in modern English usage, happy as fortunate has been almost entirely replaced by a notion of happiness as joy, or the more long-term sense of life satisfaction called well-being. The term well-being, in fact, was introduced into English from the Italian benessere around the time of Shakespeares birth. The word and the concept of happiness were transforming during Shakespeares lifetime, and his use of the word in his plays mingles both senses: fortunate and joyful. That transitional ambiguity emphasizes happinesss origins in ideas about luck and fate, and it reminds readers and playgoers that happiness is a contingent, fragile thingsomething not just individuals but societies need to carefully cultivate and support. Joanna Vanderham as Desdemona and Hugh Quarshie as Othello in the Royal Shakespeare Company’s production of Othello directed by Iqbal Khan at the Royal Shakespeare Theatre in Stratford-upon-Avon [Photo: robbie jack/Corbis via Getty Images] For instance, early in Othello, the Venetian senator Brabantio describes his daughter Desdemona as tender, fair, and happy / So opposite to marriage that she shunned / The wealthy, curled darlings of our nation. Before she elopes with Othello she is happy in the sense of fortunate, due to her privileged position on the marriage market. Later in the same play, though, Othello reunites with his new wife in Cyprus and describes his feelings of joy using this same term: . . . If it were now to die,Twere now to be most happy, for I fearMy soul hath her content so absoluteThat not another comfort like to thisSucceeds in unknown fate. Desdemona responds, The heavens forbidBut that our loves and comforts should increaseEven as our days do grow! They both understand happy to mean not just lucky, but content and comfortable, a more modern understanding. But they also recognize that their comforts depend on the heavens, and that happiness is enabled by being fortunate. Othello is a tragedy, so in the end, the couple will not prove happy in either sense. The foreign general is tricked into believing his young wife has been unfaithful. He murders her, then takes his own life. The seeds of jealousy are planted and expertly exploited by Othellos subordinate, Iago, who catalyzes the racial prejudice and misogyny underlying Venetian values to enact his sinister and cruel revenge. James Earl Jones playing the title role and Jill Clayburgh as Desdemona in a 1971 production of Othello [Photo: Kathleen Ballard/Los Angeles Times/UCLA Library via Wikimedia Commons] Happy insiders and outsiders Othello sheds light on happinesss history, but also on its politics. While happiness is often upheld as a common good, it is also dependent on cultural forces that make it harder for some individuals to experience. Shared cultural fantasies about happiness tend to create what theorist Sara Ahmed calls affect aliens: individuals who, by nature of who they are and how they are treated, experience a disconnect between what their culture conditions them to think should make them happy and their disappointment or exclusion from those positive feelings. Othello, for example, rightly worries that he is somehow foreign to the domestic happiness Desdemona describes, excluded from the joy of Venetian marriage. It turns out he is right. Because Othello is foreign and Black and Desdemona is Venetian and white, their marriage does not conform to their societys expectations for happiness, and that makes them vulnerable to Iagos deceit. Similarly, The Merchant of Venice examines the potential for happiness to include or exclude, to build or break communities. Take the quote about mercy that opens the World Happiness Report. The phrase appears in a famous courtroom scene, as Portia attempts to persuade a Jewish lender, Shylock, to take pity on Antonio, a Christian man who cannot pay his debts. In their contract, Shylock has stipulated that if Antonio defaults on the loan, the fee will be a pound of flesh. The quality of mercy is not strained, Portia lectures him; it is twice-blessed, benefiting both giver and receiver. Its a powerful attempt to save Antonios life. But it is also hypocritical: Those cultural norms of caring and mercy seem to apply only to other Christians in the play, and not the Jewish people living alongside them in Venice. In that same scene, Shylock reminds his audience that Antonio and the other Venetians in the room have spit on him and called him a dog. He famously asks why Jewish Venetians are not treated as equal human beings: If you prick us, do we not bleed? Shakespeares plays repeatedly make the point that the unjust distribution of rights and care among various social groupsChristians and Jews, men and women, citizens and foreignerschallenges the happy effects of benevolence. Those social factors are sometimes overlooked in cultures like the U.S., where contemporary notions of happiness are marketed by wellness gurus, influencers and cosmetic companies. Shakespeares plays reveal both how happiness is built through communities of care and how it can be weaponized to destroy individuals and the fabric of the community. There are obvious victims of prejudice and abuse in Shakespeares plays, but he does not just emphasize their individual tragedies. Instead, the plays record how certain values that promote inequality poison relationships that could otherwise support happy networks of family and friends. Henry Irving as Shylock in a late 19th-century performance of The Merchant of Venice [Photo: Lock & Whitfield/Folger Shakespeare Library vi Wikimedia Commons] Systems of support Pretty much all objective research points to the fact that long-term happiness depends on community, connections and social support: having systems in place to weather what life throws at us. And according to both the World Happiness Report and Shakespeare, contentment isnt just about the actual support you receive but your expectations about peoples willingness to help you. Societies with high levels of trust, like Finland and the Netherlands, tend to be happierand to have more evenly distributed levels of happiness in their populations. Shakespeares plays offer blueprints for trust in happy communities. They also offer warnings about the costs of cultural fantasies about happiness that make it more possible for some, but not for all. Cora Fox is an associate professor of English and health humanities at Arizona State University. This article is republished from The Conversation under a Creative Commons license. Read the original article.
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If the tariff-triggered drop in your 401(k) balance has got you sobbing into a pint of Ben & Jerrys, youre not alone. U.S. and global markets have yo-yoed in reaction to the current administrations inexplicable tariff wars. And since this market downturn is a direct result of American foreign economic policy, we may not be able to just wait for a recovery in the next few months (or years). While theres no promise of fiscal unicorns and rainbows at the other end of this, economic history may offer some guidance. The Smoot-Hawley Tariffs None of us has ever lived through a tariff-triggered market crash, which is part of the reason why were all chewing our fingernails. But just because this is a new worry for modern investors doesnt mean our current situation is unprecedented. America has been through a tariff trade war before, thanks to the work of the improbably named Utah Senator Reed Smoot and Oregon Representative Willis Hawleytwo men without a single first name between them. You may only remember the Smoot-Hawley tariffs of 1930 as part of the mind-numbing lecture Ferris Bueller missed on his day off, but this act raised import duties in an attempt to protect American farmers and businesses. Unfortunately, the Smoot-Hawley tariffs prompted retaliatory tariffs, which further entrenched the financial crisis known as the Great Depression. Heres why the history with Messrs Smoot and Hawley is important: it gives us a precedent to look to. Any financial adviser worth their salt will tell you that past performance is no guarantee of future returnsbut understanding how markets have reacted in the past can offer some perspective on how markets may react in the future. Whats different about this market volatility The current financial turbulence stems from the presidents tariffs rather than a market crash like the 2008 housing bubble collapse. Thats important because we know how to plan for the worst-case scenario of a market crash. While anything but fun, market crashes are relatively common and repeat on a somewhat predictable seven-to-ten-year patternfollowed by an average recovery time of 1.4 years. Since our current heartburn-inducing market ride stems from Americas global retaliatory trade war, we cant necessarily count on the natural rebound that has occurred after every other destabilizing market event in recent memory. Any countries angry about Americas tariffs could make financial or policy changes that will continue to affect the U.S. market for years to come. There is simply no way of knowing what long-term effects there will be on our investments. Let tariff history be your guide Even though none of us can personally remember a tariff trade war, we can learn from the devastating effects of Smoot and Hawley teaming up, bleach and ammonia style, to impose massive tariffs. Looking back to see how other countries reacted to Americas isolationist financial and foreign policy in the 1930s and how the market responded to the subsequent tariffs being flung back and forth across borders like a game of hot potato, we can make plans and predictions based on the historical worst-case scenario. Specifically, Smoot and Hawley showed us that tariffs often lead to retaliatory tariffs, which can have a negative impact on the market. Even though there is no way of knowing what will happen, its probably a good idea for investors to buckle up for a bumpy ride. Best practices for surviving Trumps tariffs You can get to the other side of this economic nightmare if you keep a cool head and follow these strategies: Remember that the market will eventually recover For anyone who is 10 or more years out from retirement, you can feel confident that things will improve. Unless were in a dogs and cats living togethermass hysteria! type of extinction-level event, consider ignoring your 401(k) balance for a little while. Your investments will do better if you back slowly away from your portfolio and let the market recover. Forewarned is forearmed Just because the market will return to some semblance of normalcy without any effort on your part doesnt mean you should do nothing. Now is the time to shore up your finances by paying off high-interest debt, setting aside money into an emergency fund, finding ways to lower your expenses, and starting some secondary income streams in case of job loss or involuntary retirement. All of these actions will help your finances whether were in for a long stretch of tariff-induced market nastiness or things are about to come up roses. Invest conservatively as you get closer to retirement Your asset allocation is supposed to get less risky as you approach retirement, since that will protect your principal in case of a market downturn at the wrong time. If youre planning to retire in the next few years, you can make sure any new contributions you make to your retirement accounts are invested in low-risk-lower-return assets, like bonds, treasury funds, CDs, or other cash equivalents. While these investments arent going to grow like the market normally would, the market also may not grow like it normally would. Stashing your contributions into these kinds of investments will offer you more peace of mind that the money will be waiting for your retirement. You still have time for market recovery Once youre no longer in the flush of youth, you may assume you dont have the luxury of investing for the long-term. Its not like a 60-year-old can afford to wait out the market like a 30-year-old can. Except, you can invest like you have decades ahead of you. Because you do! Even while you approach retirement and during your retirement, you will keep a portion of your portfolio invested for the long haul. When you retire, you dont need all of your money right away. Youll keep a significant chunk invested for a longer time horizon, which helps ensure that your money will last your entire life. How to respond if youre already retired By far, retirees are the most vulnerable to a protracted market plunge. Going back t work or waiting out the market weirdness are generally off the table for retirees, so it can feel like there are no good choices. But that doesnt mean retirees are helpless in the face of larger economic forces. As with current workers and near-retirees, retirees can make plans now for the worst-case scenario. This might include: Reducing expenses: This is easier said than done, considering the price of eggs and everything else, but start thinking about ways to downsize your costs. Selling items: If you have a lifetimes worth of home goods, collectibles, or Precious Moments figurines sitting around, you may want to start selling some off. This could be a good way to increase your retirement income without having to take money from your investments. Considering a reverse mortgage: Since your home is likely your most valuable asset, a reverse mortgage could be a decent way to access cash from something other than your investments. Dont panicplan Panic is the leading cause of selling at the markets low point. Instead of selling off your investments to staunch the flow of tariff-induced anxiety, make a plan instead. If you assume the market may be bumpy for the foreseeable future, how will that change your financial decisions? Making investment choices based on that assumption will serve you well no matter what happens. In the best-case scenario, things will recover sooner than expected and this will be a footnote in your investing career. But even in the worst-case scenario, planning for volatility will help you make more rational decisionsand protect you from making your paper losses real by getting out of the market. It may be a bit of a grim sounding win-win, but its a heck of a lot better than crying into a pint of Chunky Monkey.
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