Category:
Investing
Category:
Investing
Category:
Investing
Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Nike and Paris-based creative collective Air Afrique have launched the Air Max RK61, a dress shoe that celebrates the African diaspora's connection to travel and homecoming. The collaboration pays tribute to the airline Air Afrique, which linked West African nations from 1961 until its closure in 2002, serving as a bridge for communities across the continent and diaspora. Design details reference the airline, from a zipper pull featuring its logo to Morse code spelling "Air Afrique" on the outsole. More than footwear, it's an homage to a brand that represented hope and possibility for newly independent African nations.The shoe also draws inspiration from the tradition of returning home dressed in one's finest a practice embedded in diasporic culture, where appearance signifies respect and achievement. While sneakers have steadily infiltrated formal environments over the past decade, the Air Max RK61 deliberately reverses this trend by elevating athletic footwear into dress shoe territory. By merging Nike's comfort technology with a more formal look, the design acknowledges that the journey home deserves both physical ease and visual distinction.TREND BITEThe boundaries between athletic and formal wear continue to blur, but not always in the expected direction. While sneakers have crept into boardrooms and black-tie events, brands are discovering opportunities to move upmarket rather than down. The Air Max RK61 demonstrates how companies can honor cultural traditions that prioritize formality while delivering contemporary functionality. As global communities maintain strong ties to their origins, products that understand the emotional weight of travel particularly returning home represent opportunities for companies willing to dig into these cultural nuances.
Category:
Marketing and Advertising
