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2008-11-17 01:42:26| Advertising Age - Homepage
The biggest TV success in history, "American Idol," features three brands -- Coca-Cola, Ford and AT&T (formerly Cingular) -- have shelled out a reported $26 million to sponsor the show . But for all the money spent and on-air mentions, do the sponsorships really register with viewers?
2008-11-14 07:36:06| HispanicTrending
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2008-11-13 23:57:28| Elliott Wave International NewsWire
Not that we haven't seen markets like these before. Since at least September, volatility in the stock market has been off the charts (no pun intended.) Still, what we witnessed today (Nov. 13) was staggering even if you didn't have an open position. (God help you if you did.)
2008-11-13 20:55:00| SchaeffersResearch.com Market Observations
The shares of China-based alternative-energy firm LDK Solar Co., Ltd. (LDK: sentiment, chart, options) have extended their year-to-date loss to 72% today, as the stock hit a new all-time low of %2412.40 in early trading...(Read More)
2008-11-13 19:21:00| Engadget
Filed under: Gaming, Wearables Our exercise-averse bones were certainly shaking at rumors of EA's supposed onslaught on the Wii Fit-dominated "video games don't have to be fun, they can also make you sore and grumpy" market, but we must admit we're a little disappointed in the end product. EA SPORTS Active for the Wii eschews Nintendo's Wii Fit peripheral entirely, instead opting for a leg strap to hold a nunchuck controller and track the movements of your rippling thigh, while an electronics-free resistance band is there to make everything harder. The good news is that Bob Greene, Oprah's personal trainer, was involved in Active's creation and the wide assortment exercises it will subject you to, so you know it's going to turn you into an eternally beautiful and endlessly influential TV talk show host in a few short weeks. Speaking of, did everybody see that 30 Rock episode with Oprah in it? Can we just give Tina Fey all the Emmys right now, or do we have to wait until next year? Video of EA's Active is after the break.Continue reading EA SPORTS Active is hardly the Wii Fit slayer we were hoping forEA SPORTS Active is hardly the Wii Fit slayer we were hoping for originally appeared on Engadget on Thu, 13 Nov 2008 13:21:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments