 |
|
|
|||||
Tag: will
2009-01-08 00:01:56| paidContent.org
In the wake of the financial meltdown, analysts slashed their 2009 forecasts for ad spending on "experimental" mediumsincluding campaigns in and around video games. But execs at the GamePower Conference @ CES said they're actually banking on an increase in ad spending this year, and here's their argument: Gamers like ad-supported content: Microsoft (NSDQ: MSFT) launched its new Xbox Experience in mid-November, and since then, two of the most downloaded items have been backed by ads: Doritos' Dash of Destruction game, (which has amassed almost a million downloads) and The Guild, a Sprint-sponsored series focused on online gamers. Success metrics go beyond just ratings points or impressions: While ratings of SpikeTV's Friday night game show GTTV are "solid," Spike's Geoff Keighley, executive of game publisher relations, says gamers are watching the show on the Web, downloading it on iTunes, and even paying $3 an episode for it through the Xbox Live marketplaceand that's with the regular TV spots or sponsorship ads included. "They can see the show on TV for free, and yet they pay to get it on their console," he said. That adds up to more revenue for SpikeTV, but also more face time with their target audience for advertisers. Other options for reaching the young male demo are slim: "If [advertisers] are targeting that core gamer market of 18-to-24 or 18-to-34 year-old males, it's hard to access them in other spaces," said Michael Herst, EA's director of entertainment development and programming. Cisco Systems (NSDQ: CSCO), for example, is a prime sponsor of MTV Games' Rock Band 2. That sponsorship includes a call to action on the game box (telling gamers to check out a special Rock Band 2/Cisco documentary), and the series is showcased on both the game's and Cisco's websites.
2009-01-04 01:30:27| digg
The new president must tell the Supreme Court by Feb. 20 where he stands on a Bush administration claim of a right to indefinitely detain legal U.S. residents.
2008-12-31 23:13:00| PR Newswire: Entertainment Industry
2008-12-31 23:00:01| digg
Having wrecked the Right, will neoconservatives revert to their left-wing origins, double down on the GOP, or just go away?
2008-12-30 21:33:53| MoneyTec Traders Community
Forum: General Trading Forum Posted By: Blackdealer21 Post Time: 29-12-2008 at 07:41
Sites : [1]