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2018-06-22 19:02:00| Advertising Age - Homepage

Thursday at the Cannes Lions International Festival of Creativity saw quite a different New Director's Showcase. This year, Saatchi & Saatchi, which has curated the show celebrating emerging talent for the past 27 years, passed the baton to RSA Films, one of the industry's top production companies, founded by veteran director Ridley Scott. The event helped mark the company's 50th anniversary in the commercials business and opened with a modernized take on Scott's first film, the short "Boy and a Bicycle," starring his brother, the late director Tony Scott.Kate Stanners, Saatchi & Saatchi global chief creative officer, then had a sitdown with the director, who revealed his plans for the future (he'll be returning to spots and is directing two commercials), and doled out advice to young directors. To do a good film, "you've got to have an idea," he said. "My favorite phrase is 'Am I engaged?" That is your first priority -- the rest is the fun part."This year's reel included hard-hitting films on provocative issues. Continue reading at AdAge.com

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