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2017-10-21 00:38:58| Advertising Age - Homepage

Given the lift "This Is Us" last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the "This Is Us" live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 CPM that would be the price of admission to reach the live-same-day viewers.As "This Is Us" continues to be the talk of both Madison Avenue and the office water cooler, it is by no means the only drama to draw a crowd thus far in the young season. ABC appears to have solved one of its trickier time slot dilemmas with "The Good Doctor," which is currently drawing a demo that is two-and-a-half times the size of that which tuned in for last season's Monday 10 p.m. occupant "Conviction." Through its first four episodes, "The Good Doctor" is averaging a 2.1 in the demo, or around 2.71 million adults 18 to 49. By comparison, the first four hours of "Conviction" eked out a meager 0.8 rating, good for around 1 million members of the sub-50 crowd.With an average unit cost of $125,678 per 30-second spot, "The Good Doctor" is also a hell of a bargain, as that translates to a $46.42 CPM. (Naturally, the rates buyers are paying in the scatter market are considerably higher than the prices negotiated during the summer upfront bazaar.) Continue reading at AdAge.com


Category: Marketing and Advertising

 

2017-10-21 00:33:14| Advertising Age - Homepage

Zainali "Zain" Jaffer, CEO of ad tech company Vungle, was charged with a slew of felonies involving his 3-year-old son and 1-year-old daughter in San Mateo County, California on Tuesday, according to police.Officers responded to Jaffer's home in the 1000 block of Lancaster Road in Hillsborough, California on Sunday at about 4 a.m., Steve Wagstaffe, San Mateo district attorney, told Ad Age.Jaffer, 29, is alleged to have sexually assaulted and attacked his 3-year-son, Wagstaffe said, adding that his 1-year-old daughter was also harmed. He added that Jaffer resisted arrest and spit at an officer who was trying to detain him. Continue reading at AdAge.com


Category: Marketing and Advertising

 

2017-10-21 00:33:14| Advertising Age - Homepage

Zainali "Zain" Jaffer, CEO of ad tech company Vungle, was charged with attempted murder and a slew of other felonies Friday in San Mateo County, California, according to police.He was arrested in the upscale neighborhood of Hillsborough, California, police said, although when he was arrested was not immediately available. Hillsborough is about 20 miles south of San Francisco.Jaffer, 29, was charged with one count each of attempted murder, assault with a deadly weapon, child abuse, committing a lewd act upon a child and oral copulation of a person under 14, all felonies, the San Mateo County Sheriff's Office said. He was also charged with one misdemeanor count of battery against a police officer or emergency personnel. Continue reading at AdAge.com


Category: Marketing and Advertising

 

2017-10-20 23:43:51| Advertising Age - Homepage

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Category: Marketing and Advertising

 

2017-10-20 21:44:00| Advertising Age - Homepage

Happy Friday! It's already two-thirds the way through the month, so stock up on Oktoberfest brews and watch some scary movies this weekend before it's too late. (Don't worry, pumpkin spice is here to stay for another month).Fashion flashbackAbercrombie & Fitch, with the help of agency partners The Richards Group and PMG, is coming out of the shadows with a new integrated campaign for the 2017 holiday season entitled "This is the Time." The initiative, which focuses on the brand's 125-year heritage, emphasizes adventure and exploration. Though the brand may be viewed as one for tweens and teens, the goal is to reach its customer base of 21-to-24 year olds. The fashion chain will look to spread its messaging across digital, social, mobile, TV, movie theaters and music festivals. Continue reading at AdAge.com


Category: Marketing and Advertising

 

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