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2018-08-17 22:26:00| Advertising Age - Homepage

"Crazy Rich Asians" is on track to rake in nearly $30 million in its first five days in theaters, or nearly triple the investment Warner Bros. has made to promote the movie on stateside TV.Since debuting on Wednesday, the romantic comedy has brought in $8.8 million in box-office sales, a windfall that has emboldened the studio to up its projected take to $29 million through this weekend, up from the original forecast of $20 million. If those figures hold upand some box-office watchers believe "Crazy Rich Asians" could generate more than $35 million in sales through Sunday nightWarner effectively will have recouped the film's relatively modest $30 million production budget in less than a week.Warner is on pace to make back the $11.1 million it has spent to air promos for "Crazy Rich Asians" since the first teaser aired during the season finale of the CW's "Riverdale" on May 16. Per iSpot.tv data, Warner since that soft launch has concentrated on reaching basic-cable audiences, buying time in repeats of "Friends" on Nick-at-Nite and TBS, as well as in encore episodes of "Family Guy" on Adult Swim and "The Big Bang Theory" (TBS). Continue reading at AdAge.com

Category: Marketing and Advertising


2018-08-17 21:19:00| Advertising Age - Homepage

ESPN's "Monday Night Football" will boast a better selection of games and new anchors this season, President Jimmy Pitaro said, giving the Walt Disney Co. sports network a chance to boost ratings following a drop in 2017.Speaking with reporters at ESPN's headquarters in Bristol, Connecticut, Pitaro also said the network's relations with the NFL have "positive momentum" after some tense years."The relationship, the partnership is incredibly important to us," Pitaro said, citing weekly discussions between the league and network executives. "That programming cuts across everything we're doing. We're feeling very positive momentum." Continue reading at AdAge.com

Category: Marketing and Advertising


2018-08-17 21:18:50| Advertising Age - Homepage

Amazon is turning up the volume in the music business.The world's largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs from Ariana Grande, Kendrick Lamar and Queen. They're part of a larger effort that will extend to billboards, online video and radio, and to three countries -- the U.S., U.K. and Germany.Music has ascended the priority list at Amazon because of the popularity of the company's Echo speakers and the virtual assistant Alexa. Music is one of the most common requests of Alexa, and listening hours have doubled over the past year, the company said. Continue reading at AdAge.com

Category: Marketing and Advertising


2018-08-17 20:45:00| Advertising Age - Homepage

Trekking through a crowded, cavernous Walmart supercenter isn't much fun. But what if you could do it from the comfort of your own home through virtual reality?The world's biggest retailer wants to find out, according to filings with the U.S. Patent and Trademark Office.The company has applied for two patents that detail a "virtual show room" and fulfillment system that would connect shoppers clad in VR headsets and sensor-packed gloves to a three-dimensional representation of a Walmart store. Customers could wander digital aisles from home and "grab" items, which would be immediately picked and shipped from a fully automated distribution center. Continue reading at AdAge.com

Category: Marketing and Advertising


2018-08-17 19:08:00| Advertising Age - Homepage

Google is poised to finally erect its first permanent retail store. The tech giant is close to finalizing a lease on a 14,000 square-foot property in Chicago's trendy Fulton Market district, according to local media reports, including Crain's Chicago Business and Chicago Tribune.Both publications noted that while Google has run pop-up locations in other stores, this would be its first permanent location. A Google spokeswoman told Ad Age that "we don't comment on rumor or speculation."In 2015, Google abandoned plans to open a store in New York City, after spending $6 million renovating the 131 Greene St. location, Crain's New York Business reported at the time. Continue reading at AdAge.com

Category: Marketing and Advertising


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