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2018-06-22 22:27:35| Advertising Age - Homepage

W. Somerset Maugham was onto something in 1941 when he wrote "the Riviera isn't only a sunny place for shady people." While still hilarious in 2018, there was significantly less shadinessboth in conference-goer behavior and as a reprieve from the blazing sunat the Cannes Lions International Festival of Creativity this year. But don't take my word for it."It's back to business," said at least three people to me, verbatim, from different corners of the industry. Those very words were uttered by Jen Wong, the former Time Inc. executive recently tapped by Reddit as its chief operating officer, who reported a flurry of activity in her four days here. Nick Brien, CEO Americas for Dentsu Aegis Network, said as much while holding court at the Ad Age lawn party with two sets of sunglasses clipped to his shirt. Yannick Bollor, the dashing young chairman and CEO of Havas, described this year's event as having more gravitas than in recent years, yielding more business, fruitful talks with clients and promising prospects.All three noted that agency contingencies were smaller by at least a fifth (more so in the case of Publicis, which mostly stayed true to its abstention), but client teams remained level, giving the impression of a brand-heavy Cannes. I've been twice now, so I only know what I saw last year and what people tell me: The driveway at the Carlton hotel was noticeably easier to navigate; the crowd palpably thinner. "People are going to bed at 11, taking meetings at nine in the morning," one agency executive told me. Continue reading at AdAge.com


Category: Marketing and Advertising

 

2018-06-22 22:21:00| Advertising Age - Homepage

Omnicom took the top holding company prize at the 65th Cannes Lions International Festival at the final awards ceremony Friday night, unseating WPP, which has earned the honor since it was introduced in 2011.Omnicom had an impressive showing at this year's festival, bolstered in part by the success of Apple, a marketer that previously shied from events like Cannes, but had a big presence this year. TBWA/MAL helped to create much of the company's winning work. It earned six honors, including a Grand Prix for "Welcome Home," the short film directed by Spike Jonze and starring FKA Twigs, which also earned multiple Golds in Film and Film Craft. The agency also created the Gold Lion-winning "Welcome to @Apple," campaign, which marked Apple's debut on Instagram.BBDO contributed significantly as well, with spots like Libresse's "Blood Normal" from AMVBBDO London and "The Talk" from P&G and BBDO New York also earning Grand Prix. Continue reading at AdAge.com


Category: Marketing and Advertising

 

2018-06-22 21:26:00| Advertising Age - Homepage

Among the more interesting questions asked of Keith Weed at Cannes is whether he may be a candidate to replace Martin Sorrell as WPP CEO. He won't comment on that query, raised at a press conference today, but he talked a lot about other things, like his concerns about his current job as Unilever chief marketing and communications officer. Those include GDPR, putting more bricks in the walls of the walled gardens and testing to make his agency model work better.He also touched on why he doesn't think something like Procter & Gamble Co.'s agency-of-rivals idea will work. Here are some highlights:On whether Europe's General Data Policy Regulation will lead digital platforms to restrict access to user data and marketers' ability to track performance: Continue reading at AdAge.com


Category: Marketing and Advertising

 

2018-06-22 21:15:00| Advertising Age - Homepage

The Creative Effectiveness Grand Prix for Savlon's Healthy Hands Chalk Sticks by Ogilvy Mumbai produced little controversy in the jury room, but President Fernando Machado, global chief marketing officer of Burger King, still sees plenty of room for improvement in the data judges get to make decisions.The ingenuity of the product idea was key to the win. Children in India have little access to or interest in using soap to wash their hands. And they tend eat everything with their hands rice included. But they do use chalk boards at school. So the Johnson & Johnson brand developed chalk infused with soap that would bubble out when kids wash their hands, helping combat widespread disease. Continue reading at AdAge.com


Category: Marketing and Advertising

 

2018-06-22 21:15:00| Advertising Age - Homepage

Yeah, it's another Tide ad award. And that's no surprise. A Cannes Lions Film Grand Prix went to the four-spot Procter & Gamble Co. Super Bowl ad campaign from Saatchi & Saatchi, New York, which made a credible play at turning "It's another Tide ad" into an instant cultural touchstone, says Luiz Sanches, Film Jury president and chief creative officer of Almap/BBDO, Brazil.But it's another P&G ad "The Talk" from BBDO, New York for P&G's "My Black Is Beautiful" program that came as more of a surprise, winning the second Film Grand Prix. Continue reading at AdAge.com


Category: Marketing and Advertising

 

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