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2017-12-12 21:45:00| Advertising Age - Homepage

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Honda promotes the advantages of a plug-in hybrid"the end of your battery charge isn't the end of the world"in a commercial for the 2018 Honda Clarity. Amazon plays up the fact that its Fire TV device can integrate with its Alexa digital assistant in case you've got any questions you want answered while watching TV. And Google hypes "The Last Jedi" AR stickers that are available exclusively on the Google Pixel camera. Continue reading at AdAge.com


Category: Marketing and Advertising

 

2017-12-12 21:35:41| Advertising Age - Homepage

Less than two weeks after the departure of Martin Agency Chief Creative Officer Joe Alexander, which followed an internal investigation into an allegation of sexual harassment, the Interpublic Group agency has named MullenLowe's Kristen Cavallo as CEO.Cavallo, most recently U.S. chief strategy and growth officer at MullenLowe, will succeed current CEO Matt Williams, effective immediately. Whether or not Williams is leaving the company or shifting to a new role was not clear. The agency referred inquiries about Williams to Interpublic. A spokesman for the holding company said it's in the process of working through a transition process and can't comment furhter.Before joining MullenLowe seven years ago, Cavallo spent 13 years at IPG sibling shop The Martin agency, where she rose through the ranks from a strategic planning director to senior VP of business development. Continue reading at AdAge.com


Category: Marketing and Advertising

 

2017-12-12 21:28:39| Advertising Age - Homepage

Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people.Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests.Google's new targeting tools will likely be more effective than email addresses, as phone numbers and mailing addresses often prove to be more reliable, says Kevin Lee, co-founder of Didit, a full-service digital agency that specializes in search. Continue reading at AdAge.com


Category: Marketing and Advertising

 

2017-12-12 19:16:53| Advertising Age - Homepage

The plus button lets people add tweets to a 'thread.' Credit: TwitterTwitter has built a way for people to string tweets together in a sequence that many users would recognize as a "tweetstorm." Users writing tweets can now link messages, which Twitter for its part calls "threading," by clicking a plus sign that adds another post to the series."Hundreds of thousands of threads are Tweeted every day," said Sasank Reddy, product manager at Twitter, in a blog post on Tuesday. "But this method of Tweeting, while effective and popular, can be tricky for some to create and it's often tough to read or discover all the Tweets in a thread." Continue reading at AdAge.com


Category: Marketing and Advertising

 

2017-12-12 18:41:00| Advertising Age - Homepage

Adam Grohs, elevated earlier this year at SapientRazorfish to business development lead for North America, is no longer with the company, following reports that he created a hostile work environment and discriminated against women.Ad Age spoke to five different women regarding Grohs' behavior. One female SapientRazorfish executive said she made a formal complaint to human resources in the last few months. But Ad Age has learned of at least one other formal complaint made by a woman executive to the company's HR department about Grohs, along with other informal complaints alleging he created a hostile work environment. Grohs did not respond to inquiry for comment.A now-former employee says she made the initial formal complaint to HR in spring of 2016 that she says led to an internal investigation. The woman who filed this complaint alleges that Grohs discriminated against women and created an antagonistic work culture. Continue reading at AdAge.com


Category: Marketing and Advertising

 

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