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2018-02-20 17:00:00| Advertising Age - Homepage

The Creativity Awards are adding one more new honor this year, the Q Award, created in partnership with sponsor Quantcast.The Q Award will recognize a team of up to 3 people who challenge the status quo, question everything and strive to break conventional wisdom. The winning team will have discovered new insights and implemented a new strategy, campaign or product that ultimately resulted in increased brand awareness, growth and sales.This award is open to teams whose roles include: Continue reading at AdAge.com


Category: Marketing and Advertising

 

2018-02-20 16:55:00| Advertising Age - Homepage

This is confusing for a number of reasons. Little Debbie has an adorably, Norman Rockwellian pre-internet face and yet she tweets? Also, Little Debbie is, what, 9 years old and already she's this wise?It's all a bit too much to process. And judging by many of the responses to Little Debbie's tweet, the Twittersphere seems to agree: Continue reading at AdAge.com


Category: Marketing and Advertising

 

2018-02-20 16:11:00| Advertising Age - Homepage

Yum! Brands Inc.'s KFC warned that a supply-chain breakdown that has shut more than half of its 900 U.K. outlets would persist for the rest of the week, continuing to deprive fans of their fried-chicken fix.KFC said it's working with new logistical partner Deutsche Post AG to solve a problem that began over the weekend, leaving only 430 British shops with any chicken to cook as of Tuesday. About 80 percent of the brand's U.K. eateries are franchised."We anticipate the number of closures will reduce today and over the coming days," KFC said in an emailed statement Tuesday. "However, we expect the disruption to some restaurants to continue over the remainder of the week, meaning some will be closed and others operating with a reduced menu or shortened hours." Continue reading at AdAge.com


Category: Marketing and Advertising

 

2018-02-20 15:00:00| Advertising Age - Homepage

Antonio Lucio, the CMO of HP, is an industry champion for women and minorities. In this conversation, personal and professional narratives converge as he shares the business imperative driving HP's diversity push, his own missteps and struggle with depression, and the challenge of getting millennials (and their kids) to print. This interview originally ran as an Ad Age "Ad Lib" podcast and has been edited for space and flow.You have a tendency to last longer that the average CMO.I like to build things and stay in places. I was 13 years at PepsiCo, eight years at Visa as the CMO. [CMO recruiter] Greg Welsh from Spencer Stuart told me that I was breaking all sorts of records. Continue reading at AdAge.com


Category: Marketing and Advertising

 

2018-02-20 12:58:00| Advertising Age - Homepage

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayIf you went off the grid on Presidents Day, the big news from Ad Age is A-List 2018 is out, and Wieden & Kennedy is our Agency of the Year. Continue reading at AdAge.com


Category: Marketing and Advertising

 

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