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2018-03-14 05:01:00| Advertising Age - Homepage

Another spot suggests that with a telescope "you can still see the six-pack Mexico's astronauts left on the moon." Several more ads will be rolled out during the year, including some that support the brand's sponsorship of the College Football Playoff."It's so hard to give up on something you are so proud of and that worked for so long," says Dos Equis senior brand director Quinn Kilbury, noting that the Most Interesting Man "helped grow the brand from a very small regional brand to a bit of a national power." But "It became too much about him," he says. "We really wanted to make that shift from the most interesting man to the most interesting beer."He adds: "We didn't kill the man. So who knows, somewhere in the future maybe he comes back to play with us again, but not until we establish the brand on its own." Continue reading at AdAge.com

Tags the world man dos

Category: Marketing and Advertising



2018-03-14 05:00:00| Wired News: Top Stories

You just have to add up all the rectangles.

Category: Marketing and Advertising


2018-03-14 05:00:00| Gizmodo

Renowned physicist Stephen Hawking has died peacefully at his home in Cambridge at the age of 76, a spokesperson for the Hawking family announced early Wednesday morning local time.Read more...

Category: Marketing and Advertising


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