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2019-01-21 20:47:59| Search Engine Guide Blog

by Robert Clough Learning about SEO trends will carry your business far. By learning the best practices for getting your page to the top of Google, you'll be able to build your brand in a consistent way.  This article breaks down the top trends of search engine optimization this year. SEO is something that keeps evolving, so you need to understand the practices that get results.  Follow these tips to learn what will help you win in 2019.  1. Focus on Voice Optimization Using voice search optimization is essential in 2019.  Think about how you use your own device -- chances are great that you've conversed with Siri at least a couple of times. This is the new way that people search for information, and this will only continue as the popularity of smartwatches and other wearables grows.  If you aren't beginning to build with voice optimization in mind, you will eventually get left behind. By making the switch right now, you will be better able to start raking in the results that count.  2. Utilize Featured Snippets When you search Google, sometimes you have a simple question and don't necessarily want to navigate through a site to find it.  That's why Google has started included featured snippets, which break down bullet points of information from websites. By creating some featured snippets of your own for answers to questions, you'll improve your site's SEO standing.  3. Carve Out Your Own Market Space Rather Than Following the Crowd Sometimes it pays to take the road less traveled.  Hungry marketers often make the mistake of trying to perfect a trail that someone else already blazed. Instead of doing this, always strive to be at the cause instead of the effect.  If you are starting a sports blog and know that you have an interesting take on it, don't wait for validation by seeing if anyone else has done it. Worse, don't follow the path that someone else carved out to see if it'll work for you.  There are huge amounts of market share out there to be created, but the majority of marketers cluster to the same strategies and approaches. Create your own lane and the rewards will be bigger for you.  4. Create the Best Content Possible and Make Great Use of Your Links Learning more about creating the hottest and most informative content will always keep you relevant from an SEO perspective.  Creating content that people crave will always be the best SEO strategy to follow. Once you figure out what makes your brand special, you need to focus on creating a plethora of content that will get you a following.   You need to be sure that your content provides a lot of value and that you go in-depth. The more you lay the foundation with great content, the more it'll pay off for you in the long run.  Aside from just creating blog content, be sure that you also include worthwhile links.  When you're able to use link building to your advantage, your site and brand will always be a winner. Be sure that you're using a mixture of internal links and external links so that you're in good hands.  5. Do Your Best to Create an Amazing User Experience Aside from strategies, statistics and conversions, you flat out need to be creating an amazing user experience for the people that visit your website.  This pays huge dividends for you and allows you to keep people on your website for longer periods of time. Since don't spend much time on websites these days without clicking out, so you need to maximize on whatever time you get.  Test your user experience, again and again, to be sure you're site is always fulfilling its purpose.  6. Get Rid of Pages That Aren't Doing Anything For You It's important that you always take the time to update your site -- and this means deleting sites that aren't helping you.  You might think it's no big deal, but dead pages or pages that don't provide valuable will bring your entire SEO value down. By getting rid of these pages, you free your site up to elevate.  7. Make As Much Video As You Can You'll need to create loads of videos if you hope to get the most out of your search engine optimization in 2019.  This is the way that people prefer to digest content today, so you should give your public what they're looking for. Taking the time to create plenty of videos allows you to also grow your brand and evolve the way that you are choosing to tell stories. 8. Always Focus on Mobile in 2019 When you're working on SEO, the job isn't done unless you're also focusing on mobile devices.  The more that you look into mobile SEO, the better off your brand will be. Mobile device reach and use are already huge, and you shouldn't expect this to slow down. Because of this, you need to access your searchers by making your site mobile optimized.  Put These SEO Trends to Work These SEO trends are bonafide winners in 2019. The more that you know about search engine optimization, the easier it'll be for you to thrive and grow your brand.  Take advantage of the trends mentioned in this article, and also never hesitate to reach out to some professionals that can take your SEO to new heights.  Consider these tips and keep us in mind when you're looking for the latest search engine news and information.  Be sure and visit our small business news site.


Category: Marketing and Advertising

 

2019-01-18 22:36:56| Search Engine Guide Blog

by Robert Clough Your oil and gas website just isn't ranking as high in the search engine results as you'd like it to.  You're considering hiring search engine optimization services to help your site get the boost it needs.  But before you make that kind of an investment, you want to understand how these services can help to optimize your website and get you more traffic.  Read on to learn more about how they can help you to make it happen, and how to get your website on top of Google.  Develop a Linking Strategy Want to know how to get your oil and gas website on top of Google? Since about 3/4 of Internet users say they never bother to go past the first page of search engine results, it's certainly something to take seriously.  Search engine optimization services can help you to develop a linking strategy. In other words, they'll help you figure out which internal links (links back to your own web pages) you should include in your content.  They'll also help you understand how to choose strong and non-competitors external links (links to sites outside of your own.)  This means that you'll get more clicks back to your website and that the websites you link out to will likely return the favor. You'll also work with SEO services to understand how to create content that other sites want to link to.  All this will give you a serious boost in the rankings.  Rethinking Local SEO Whether you want to sell mineral rights, advertise your legal services, or sell gas to consumers? Chances are your local market makes up a huge portion of your business.  Getting your website to the top of Google means rethinking the way you approach local SEO. We're living in the age of the hyperlocal. This means that including just your city and state name in your content and keywords is no longer enough to outrank your competition.  You'll need to write about local events, claim all your third-party listings and reviews, include Google Maps on your web pages, and much more. You'll need to consider enabling geolocation services on both your website and your social media platforms.  You should also look for local keywords that feature your street name, your county, and even nearby landmarks.  Above all, ensure that your local SEO strategy is optimized for mobile users -- since they're likely to visit your store within 24 hours of conducting a local search. SEO services can help you master all this and more.  Need Next-Level Search Engine Optimization Services? We hope this post has helped you to understand a few of the ways in which search engine optimization services can help you make it to the first page of Google.  Of course, in order to get these benefits, you need to work with the best of the best. You also need access to constant and up-to-the-minute actionable SEO advice.  That's where we come in to help you. We'll tell you everything you need to know about how to win at ranking. Be sure and visit our small business news site.


Category: Marketing and Advertising

 

2019-01-16 23:18:21| Search Engine Guide Blog

by Robert Clough 5.5 million existing homes sold in the United States in 2018. That number is set to go up by about 0.2 million in 2019. With all of those homes getting bought up, it should be a cakewalk for realtors to drum up real estate leads in the way of both sellers and buyers, right? Wrong. More opportunity breeds serious competition in the real estate space. Despite the volume of agents out there today, there are still some tried and true ways that you can begin to network in the right places and start finding the people you need. Below, our team shares 10 of our favorite, and often ignored, lead building strategies. 1. Cross-Promote With Other Businesses Have you ever heard the saying, "You scratch my back and I'll scratch yours"? This saying holds true when it comes to realtors looking to build relationships. For example, if you were to approach an attorney and told them that you'll refer all of your clients to them for closings if they refer their clients to you for their real estate needs, just like that you've created a free marketing relationship. The more partnerships you can form in your community, the more real estate leads you'll start to see pouring in. 2. Get Social Sure, a lot of real estate agents use social media. But are they leveraging it correctly? Social media isn't just about shouting about every listing you're repping. It's about building trust. Share tips on Facebook on how homeowners can get the most out of their living spaces. Provide insight on Instagram that can help people improve their home's value. The more non-sales information you share with people, the more trust you'll build and the more likely your followers will be to come to you when they need their property repped. 3. Build a Realtor Website Business cards have begun to go digital in the way of "professional profile websites". Do you have a profile website set up? If you don't, you should get one going. Building a realtor website is a great way to allow prospective clients to learn more about you and your track record in a community. They're also a great place to collect client emails so you can market to prospects later on. 4. Start a Blog Blogging and real estate might not seem like a good fit. You'd be surprised though by how much value blogs can bring to your success. When you blog, you entice search engines like Google to index pages from your website into their search results. The more blog posts you publish, the more you'll appear in results. With a strong portfolio of blog content at your back, you'll be astounded by the amount of traffic you can start raking in. Browse the web for more info on blogging, SEO, and search traffic before you start blogging to make the biggest impact. 5. Start Using Coming Soon and Sold Signs If you're only using signs that say, "For Sale" on them, you're not maximizing your real estate lead generating potential. "Coming soon" signs can generate interest in a property before it's officially listed in the MLS, which can lead to you selling homes faster. "Sold" signs are a great way to show off that you did a great job servicing a client. Signs are a free billboard for your services. Use as many as you can get your hands on. 6. Get Involved in LinkedIn Groups LinkedIn has a great "groups" feature that allows you to talk to people in niche communities. There are a number of groups that exist around real estate. You'd do well to get involved in as many of these groups as possible and maybe even start a group of your own. 7. Integrate Your Listings With Zillow The vast majority of people that are looking for properties will use online search engines like Zillow to find them. If the listings you're repping aren't on those platforms, you're missing out on important sales leads. Selling properties through Zillow and similar platforms can cost a small percentage of your commission but the speed in which you can get homes sold with the extra exposure makes up for the marketing cost. 8. Keep an Eye Out for Expired Listings If you're looking for a new property to rep, one of the best ways to find real estate leads fast is to keep an eye out for expired properties. When a property expires on the MLS, it almost always means that an agent failed a seller. That seller may be open to working with a new agent that can get them better results. Reach out to expired listing owners and ask them if you can lend a hand. 9. Give Free Educational Talks There are a lot of questions the average consumer has about real estate. How do I invest in real estate? Who pays agent fees? How can I find an agent? If you host free community talks answering questions like those, not only will people benefit from your knowledge, but you'll benefit from earning their trust and possibly their business. 10. Host Neighbor-Only Pre Open Houses If you're repping a house in a community, consider hosting a neighborhood-only private open house the day before your real one. Doing this can help you build ties with other homeowners in an area that you love selling in! Wrapping Up Ways to Generate Real Estate Leads You Probably Haven't Thought Of Our 10 ways to generate real estate leads barely scratch the surface of what you can do to start marketing yourself in order to find more clients to rep and more buyers to sell to. Get creative and start maximizing your real estate potential today! Want more outstanding tips on how to market yourself as an agent? If so, check out additional content on search engine guide today! Be sure and visit our small business news site.


Category: Marketing and Advertising

 

2019-01-14 03:50:08| Search Engine Guide Blog

by Robert Clough SEO is a complex beast. For something just three letters long, it seems there's a never-ending list of things to do to manage your ranking. And we get that. That's what our whole blog is about - helping you figure out what to put on that list. So when it comes to establishing your best local SEO, get a quick start with our guide below. 1. Worship Google My Business What's one thing that all-powerful people love (or search engines in this example)? Themselves. But Google doesn't want you to light a candle in its honor. It wants you to use its products that it made available to you. And when you do it will reward you with more favorable SEO treatment. We're not guaranteeing that filling out your Google My Business profile 101% will bring you up 5 spots. But it could be the difference between spot 2 and 3. Make sure you have everything listed on that profile from photos of your business to the right hours. Google is picky because they want users to get the right information. That can mean making sure everything is perfect, down to the details. Let's say your business is located on 123 Blue Boulevard. If you abbreviate boulevard BLVD on your contact page - do so on your My Business page. Little discrepancies like that matter, especially in areas where you have a lot of competition. 2. Get On Some Lists Let's say your business is a large marketing firm. You want to make sure you're on some sites that list marketing firms in each area. The goal would be to have a potential client put in their (your) area code and have your business name come up. For SEO purposes, these are called citations and just like the papers you wrote in college, the more citations, the better. You can change around your bio or description wording a little bit on each site, but keep things mostly the same. Especially the little details like we talked about above. The more Google sees you putting the same information out there, the more it will assume it can trust it. Talk to someone who offers SEO services for more in-depth information. 3. Chase Reviews You know what can cost you nothing but gain you everything? A few great online reviews. Any business can get them, no matter if you're B2B or B2C. Even B2G companies can ask contractors for reviews. You don't want to bribe your clients into giving you a review, but you can offer small incentives. Ten percent off your next service when you show your review next time you come in. Encouragement is one thing. But you don't want customers to think they have to give you a good review if they weren't originally going to. That's a fast way to lose your business credibility. Your Best Local SEO There's not a lot you can do if your competitor can outspend your marketing 10:1, except capitalize on the free SEO tools. You never know what their theory is. Maybe they're just spending the money and not putting in the grunt work. Do the grunt work (or have it done for you) if you want the best local SEO for your company. Need some clarification on the jargon we used in this post? Check out our Search Engine Guide Glossary here.  Be sure and visit our small business news site.


Category: Marketing and Advertising

 

2019-01-11 09:18:29| Search Engine Guide Blog

by Robert Clough More than 2.27 billion people are active on Facebook. Some people maintain that this number may decrease as other social media platforms get more popular. But Facebook remains a viable tool across multiple generations, offering business owners everywhere a chance to target a huge marketplace.  If you are looking for ways to get more customers, it's time to launch some serious Facebook marketing! Yet how do you start a campaign designed to give you conversions that stick? In this post, we discuss everything you need to know about obtaining Facebook conversions. Read further for insight! 1. Craft a Strategy The key to any successful advertising strategy is a compelling strategy. Without a honed strategy, your marketing campaign may not generate the results you want. It may be acquiring some general leads, but those leads may not be converting. So what does a solid Facebook marketing strategy look like? For one thing, it should align with your existing advertising goals. Facebook should be used as one of many digital marketing channels to achieve more holistic goals. For example, let's say that one of your overall advertising aims is to increase the number of leads you acquire by ten percent in the next three months. Facebook could be one of several channels you use to accomplish this aim. Other channels could include email marketing, Search Engine Optimization (SEO), and/or another social media platform like Instagram. Secondly, your Facebook advertising strategy should incorporate how you hope to work towards this specific aim. Do you want to use pay-per-click social ads? Promotion of blog content? Webinars? Facebook Live? Identify the Facebook-specific tools you will use to accomplish your advertising goal. Next, develop a timeline for implementation.  2. Know Your Market Facebook is a vast marketplace. So how do you know who to address in this marketplace? Successful social media marketing is highly specific and targeted. Users are more likely to respond to an ad that feels personalized, relatable, and relevant. The more you can narrow down your market ahead of your Facebook campaign, the better. Take the time now to identify your ideal user. How does this user use Facebook? What do they want? What are their most pressing needs? Why do they need your service or product? This process is often called niche advertising. Addressing a well-defined segment of the population is likely to give you faster, more comprehensive results. 3. Nurture the News Feed Think about how the average Facebook user interacts with the social media platform's news feed.  We do the scroll! "Scrolling" means exactly that: swiping down to glance at content related to friends' and family members' lives. Most users are looking for social content, not necessarily for purchase inspiration. For this reason, it's wise to place news feed ads that aren't directly selling something. We recommend nurturing the news feed with "soft lead" content. This means content designed to get basic leads in the form of email addresses, subscriptions, or content downloads. These soft leads can be nurtured down the line into conversions. 4. Target, Target, Target Facebook has loads of targeting options that help advertisers reach specific audiences. When crafting an ad campaign, for example, Facebook lets marketers select demographics and connections related to ideal users.  Take advantage of these tools, aiming to deliver targeted (rather than generic) content. Such content is likely to come across as highly authentic to your niche audience. Facebook Pixel is another tool that can help you track these targeting efforts. What's more, it can help you re-target (or remarket) users.  You can use Pixel to broaden your ad reach based on prior ad performance. 5. Bring Your Leads to the Right Place All of this advertising effort has to bring users somewhere. That "somewhere" is likely a landing page on your website. Have you given much thought to these landing pages lately? They play a larger role than most people realize. That landing page has to be just as compelling as the ad itself. It has to deliver the precise content a user expects after clicking on an ad. It should also have a conversion funnel in place, designed to nurture this hard lead towards conversion. Learn more about boosting page authority here. What's more, your website itself should be top-notch. If you aren't putting your best foot forward in this regard, you can kiss those leads goodbye! What makes for a top-notch website? A professional, authentic design, for one thing. Aim for easy navigation, rich content, and intriguing imagery. If you're looking for inspiration, this website provides a great example.  6. Supplement Your Advertising Your Facebook ads are likely to be more compelling if you can back them up with a strong brand image. Make sure your Facebook business profile is on point. It should incorporate all relevant information, including contact details, compelling imagery, and your website address. It should also be active. Users like seeing that a business is active on Facebook, promoting relevant content and communicating with followers. For this reason, supplement your social ads with other strategic advertising efforts. Promote blog posts via Facebook. Share video clips from a recent webinar.  You may even want to launch a Facebook survey to get feedback from existing clients. Other marketers have found great success in Facebook Live, which enables live video streaming. How to Get Real Facebook Conversions Facebook can be an invaluable tool for the right business owner. Yet simply launching Facebook ads isn't always enough to get conversions. The key to securing real Facebook conversions goes back to your strategy. Make sure your Facebook advertising strategy aligns with your overall marketing strategy. Most importantly, identify the Facebook tools that can help you accomplish your goals. Integrate "soft lead" ads into news feeds. Target your niche audience with authentic content, and make sure you are guiding your leads to the right place! Want more information about acquiring Facebook conversions? Check out our post on setting up and running a successful Facebook ad campaign.  Be sure and visit our small business news site.


Category: Marketing and Advertising

 

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