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2018-10-11 18:19:08| Search Engine Guide Blog

by Robert Clough Every business needs website marketing to get digital results. But online marketing doesn't have to be difficult. Here's the simplest digital marketing guide. If you're building a business, you're going to need a website. In today's day and age, there's no reason why you can't build a proper website. Whether you hire help or you want to take it step-by-step, a website is a great investment for your business. The difficult part of it all is handling the website marketing. Instead of floundering around and waiting for results, you should hit the ground running. Break out some of these online marketing tips so that you can start building some traction now. Establish A Content Marketing Strategy It's easy to set up a content marketing strategy, but it's difficult to stick to. What you need to do is figure out what kind of content you'd like to create. You should base this on your audience and what types of content they react well to. This can be in the form of blogs, videos, infographics, slides, etc. You also need to decide how often you're going to publish that content. A steady flow of releases will allow your audience to know when to expect content from you. Last but not least, you need to decide what channels you'd like to share all your content. Social media or paid ads is going to be your best bets when you're doing online marketing. Lock Down Your SEO SEO (Search Engine Optimization) is not only a marketing buzzword. It's one of the most important ingredients to a successful website. A strong SEO presence allows your website a chance at appearing as one of the top results on search engines. There are a lot of various tools and strategies on how to work on your SEO. If you don't have the means to hire somebody to manage your SEO efforts, focus on some key points. Make sure your XML sitemap is up-to-date. Do keyword research to target long-tailed keywords. Create unique content that targets different keywords. Try to earn backlinks from other websites. Make sure your images have alt-texts. Make sure your website is mobile-responsive. Test your site to make sure it loads quickly. Optimize Your Site In short, you want your website to resonate with your audience. Everything you create and display on your website should be easy to flow through. This is where UX (user experience) and UI (User Interface) comes into play. You want to balance both UX and UI to create a platform that your audience wants to visit. Try to minimize the steps needed for your customers to comprehend what your CTA (call-to-action) is. Make sure that the steps needed are logical and easy to understand. Simplicity is not always a bad thing when it comes to design. Website Marketing Gets Results At first, online website marketing is not going to get you immediate results. It's a slow uphill battle that is worth fighting. When you delve into things like search engine marketing, you need to prepare yourself for the time needed to get it off the ground. If you choose to do so though, it's well worth the effort. Be sure and visit our small business news site.

Category: Marketing and Advertising


2018-10-10 20:22:20| Search Engine Guide Blog

by Robert Clough ,br> If you're wondering how to grow a church, increasing your engagement both online and off is the way to go. Click here for 5 proven tips! Are you a church struggling to grow your membership? If so, you are not alone. Many churches are facing declining membership in the digital age. Digital programming is one reason people are staying home and logged into their computers. Other reasons include a lack of engagement. Where most churches fail is that they spend too much time getting people through the door, and little to keep them excited about Christ. When a church lacks enthusiasm and passion it impacts both members and visitors. If church growth is a struggle for your congregation, continue reading for our five tips on how to grow a church. 1. Develop a Mission and Vision You Believe In An important step to make your church grow is to have a realistic mission and vision. Often churches use their mission and vision statement as an item on their to-do list. When your church's actions don't line up, people see it. Having core values that are genuine will flow over to your congregation and grow passionate people that want to adhere to those promises. 2. Choose Committed Leadership Teams Before choosing individuals to serve in leadership roles, they must first show their commitment to the goals of the church. Leaders should have a heart for the people they are serving. Your leadership should also be able to brainstorm ways on how to grow a church membership for the future church, not the current church. You also want leaders who are passionate about growing the church with people that are willing to serve and one day lead. 3. Reaching Millennials is How to Grow a Church How do we reach Millennials? This is a question that should be on every church leader's mind. Without the next generation there is no future. With many Millennials leaving church there is a void being left. Engagement and retention go hand-in-hand. If you're not converting younger members you are probably not seeing significant growth. 4. Incorporate Life Groups Now that people can receive religious programming online, pastors are wondering, how can I help my church to grow? One way is by creating life groups that speak to specific needs. People who are looking for more than a Sunday sermon often want to engage with others on a deeper level. Life groups are growing on church campuses and are a very popular connection tool. 5. Build an Interactive Website A church website builder is instrumental in growing church membership. Church websites are extensions of the church building. Today many offer the same interactions as social media sites. You can live stream services, create online groups, offer online giving, market upcoming events and increase brand awareness. We Hope these Tips Have Been Useful Now that you have these five tips on how to grow a church, it's time to focus on getting new people through the door. A good way to reach new people is by incorporating SEO strategies into your marketing plan. Click here to join our mailing list to receive great SEO tips on using search engines to market your church website. Be sure and visit our small business news site.

Category: Marketing and Advertising


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