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2024-07-25 01:08:11| Engadget

The NBA and WNBA have inked deals for where games will be aired and streamed for the next eleven years. The NBA deals run from the 2025-2026 season through the 2035-2036 season. For the WNBA, the agreement covers the 2026 through 2036 seasons. Pro basketball has been an ESPN mainstay for years and that will continue, with the Disney-owned network remaining the primary media rights owner for both leagues. ESPN will be the exclusive home for the NBA finals for all eleven years of the new deal, as well as five out of the eleven years of the WNBA finals. The games covered by ESPN's deal will be part of the sports network's direct-to-consumer platform and a package of NBA and WNBA games will also be made available to stream on Disney+ in select international markets. While the bulk of the games will go to ESPN, basketball is going to have more of a streaming presence thanks to two new partnerships. NBC and Peacock will have access to 100 NBA national games during each regular season. About 50 games will be exclusive to the Peacock streaming platform, including national Monday night games and doubleheaders. The rest of the games go to Amazon. Prime Video will be the home for 66 regular-season NBA games and 30 regular-season WNBA games each year of the deal. Regular basketball viewers may notice that TNT Sports is not part of this lineup. The NBA's deal with that network does not appear to be getting an extension after next year, with those games mostly going to Amazon. But the situation may yet go into overtime. TNT Sports claims that it matched Amazon's offer for the games and seems to be challenging whether the NBA can switch partners. NBA's statement counters that the offer from parent company Warner Bros. Discovery did not match Amazon's, leaving them free to shop elsewhere. The long-awaited agreements for both basketball leagues aren't a complete slam dunk for fans. On the positive side, the next decade marks a notable shift toward streaming. After so long with the sport closely tied to broadcast shows, having access as part of your existing streaming plans is great. But on the negative side, multiple media partners mean that you'll have to double- and triple-check where to watch each game. Major League Baseball, for instance, has games scattered across ESPN, Fox, Apple TV+, TNT Sports, and MLB Network on any given night.This article originally appeared on Engadget at https://www.engadget.com/nba-tv-rights-go-to-espn-nbc-and-amazon-as-tnt-is-rejected-230811550.html?src=rss


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2024-07-25 00:02:46| Engadget

World of Warcraft (WoW) artists, designers, engineers, producers, quality assurance (QA) testers and other game developers have unionized. The staff of more than 500 workers voted to unionize the Blizzard Entertainment studio with the Communications Workers of America (CWA) creating the World of Warcraft Gamemakers Guild, according to an X post from the unions official account. The Blizzard studio is the latest major game studio to form a union during uncertain times of layoffs and studio closures across the gaming industry. Bethesda Game Studios, the studio behind the Fallout and Elder Scrolls franchises, formed its union with the help of CWA last weekend that includes 241 workers. What weve accomplished at World of Warcraft is just the beginning, said Eric Lanham, a test analyst and Wow Gamemakers Guild member, in a statement released by the CWA. My colleagues and I are embarking on a quest to secure better pay, benefits, and job security through a strong union contract. We know that when workers have a protected voice, its a win-win for employee standards, the studio, and World of Warcraft fans looking for the best gaming experience. We're the World of Warcraft Gamemakers Guild: the first wall-to-wall union at Blizzard! We're thrilled to include WoW's QA, Art, Sound, Design, Engineering and Production voices for a democratized workplace. At this crucial moment in games, we stand together as one. For Azeroth! pic.twitter.com/ieewW5KFuI WoW Gamemaker's Guild (@WoWGG_CWA) July 24, 2024 The World of Warcraft Gamemakers Guild is the largest wall-to-wall union currently under Microsofts umbrella. Activision unionized around 600 QA workers with the CWA in March. ZeniMax Studios also voted to unionize around 300 staffers back in January. Microsoft also made an agreement with Activision Blizzard two years ago to respect the right of its workers to form a union. The agreement was part of Microsofts deal to takeover Activision Blizzard. The CWA cites the start of the WoW Gamemakers Guild formation to a protest conducted by Activision Blizzard workers in 2021. The crew staged a walkout at its Irvine, California headquarters over a lawsuit filed by the states Civil Rights Department (CRD) alleging the company was a breeding ground for harassment and discrimination against women. The CRD later withdrew all allegations of systemic sexual harassment, and Activision Blizzard reached a settlement of $54.8 million relating to pay and promotion disparities. The WoW studio also agreed to remove references that are not appropriate for [its] world from the game. What seemed impossible six years ago is now a reality, and this is just the beginning, said CWAs Senior Director of Organizing Tom Smith in a written statement. Together, workers are redefining their industry.This article originally appeared on Engadget at https://www.engadget.com/world-of-warcraft-workers-unlock-form-a-union-achievement-220148151.html?src=rss


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2024-07-24 23:51:17| Engadget

Respawn Entertainment is bringing back the option to buy Apex Legends battle passes with in-game currency. "You've spoken, and we've listened," the company said. The developer drew player outrage and a sweep of review-bombing earlier this month after it announced a new approach to the game's reward system. The original announcement was convoluted, but the gist of what frustrated the Apex community was that players would no longer be able to use in-game currency to access an upgraded version of the battle pass. People earn Apex Coins by playing, and under the original model, serious fans could easily earn enough over the course of one battle pass to pay for the next season's. Today, Respawn said it would return the option to pay 950 Apex Coins (about $10) to unlock the Premium battle pass tier. And with 1,300 Apex Coins available at that tier, this segment of the battle pass experience has mostly reverted to the old model. Players will be able to unlock the premium version by completing some "simple in-game challenges" at the start of Season 22, Split 1 on August 6. After that, beginning on September 17 with the season's Split 2, the new/old model will take effect. An update on our new Battle Pass: pic.twitter.com/ga8NB8cwFB Apex Legends (@PlayApex) July 24, 2024 However, other parts of the original announcement are still in place. New battle passes will drop at the start and halfway point of a season. Apex Legends will have a free battle pass with minimal perks, the Premium version with more rewards and unlocked by in-game currency, an Ultimate version for $10 with all the Premium content and a handful of additional instant unlocks, and finally, an Ultimate+ version for $20 with two legendary skin variants and access to all of the game's playable heroes for that split. Battle passes have become de rigueur for the games-as-a-service industry. It's proven to be one of the most successful options for generating the revenue to fund creating more content while still offering players value. But once an approach has been laid out, studios may have a hard time convincing players to adapt to changes. In fact, this isn't the first time the Apex Legends battle pass has been changed, then re-changed. But the trend toward game communities tanking review scores or directly harassing devs and creators to air their grievances at any changes means that the financial situation for many of these ongoing titles can still feel precarious.This article originally appeared on Engadget at https://www.engadget.com/respawn-is-walking-back-its-unpopular-changes-to-the-apex-legends-battle-pass-215117879.html?src=rss


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2024-07-24 22:31:00| Engadget

The race to bring more AI features to search is escalating, with Microsoft moving forward with additional tools for Bing. Today, the company began previews for Bing generative search, where the top result for a user's query will be an original response compiled by AI. The blog post about Bing generative search showed a few sample results. In addition to the overview statement, Microsoft will provide links to the main sources that the large-language models and small-language models used to create their answer. It will also have a section of related information. For instance, with the sample query "how long do elephants live," the main summary is followed by videos with information about factors that impact elephant longevity. After the generative results, the usual list of search hits will be displayed. Microsoft If you're curious and want to try out generative search right away, you may be out of luck. This isn't an opt-in choice yet for Bing users and it is only being applied to "a small percentage of user queries" at this stage. "We are slowly rolling this out and will take our time, garner feedback, test and learn, and work to create a great experience before making this more broadly available," Microsoft said. Google rolled out a similar tool earlier this year called AI Overview in an effort to retain users who might go directly to an AI chatbot for answers to their questions. AI Overview had a rough, gluey pizza start, so it will be interesting to see how well Microsoft's counterpart performs in comparison. And while Microsoft did emphasize in the blog post that it developed generative search without the intent of ruining web publishers' business, it's worth repeating that this kind of AI tool is not a replacement for actual news.This article originally appeared on Engadget at https://www.engadget.com/microsoft-is-adding-ai-powered-summaries-to-bing-search-results-203053790.html?src=rss


Category: Marketing and Advertising

 

2024-07-24 22:13:43| Engadget

The US Senate unanimously passed a bill on Tuesday designed to hold accountable those who make or share deepfake porn. The Disrupt Explicit Forged Images and Non-Consensual Edits Act (DEFIANCE Act) would allow victims to sue those who create, share or possess AI-generated sexual images or videos using their likeness. The issue took root in the public consciousness after the infamous Taylor Swift deepfake that circulated among online lowlifes early this year. The bill would let victims sue for up to $150,000 in damages. That number grows to $250,000 if its related to attempted sexual assault, stalking or harassment. It now moves to the House, where a companion bill awaits. Rep. Alexandria Ocasio-Cortez (D-NY) sponsors the sister bill. If it passes there (which sounds likely, given the unanimous nature of the Senates vote), it will move to President Bidens desk for final passage. Theres a shock to seeing images of yourself that someone could think are real, Ocasio-Cortez told Rolling Stone earlier this year. And once youve seen it, youve seen it. It parallels the same exact intention of physical rape and sexual assault, [which] is about power, domination, and humiliation. Deepfakes are absolutely a way of digitizing violent humiliation against other people. The bill, sponsored by Senator Dick Durbin (D-IL), lets the victims of intimate digital forgeries (deepfakes) sue for damages. It would give victims a 10-year statute of limitations, beginning either from the discovery of the content or when they turn 18 in the (even more disturbing) case of minors. As we know, AI plays a bigger role in our lives than ever before, and while it has many benefits, its also easier than ever to create sexually explicit deep fakes without a persons consent, Senate Majority Leader Chuck Schumer (D-NY) said on the Senate floor late Tuesday. It is a horrible attack on someones privacy and dignity to have these fake images of them circulating online without recourse. Schumer cited Swift and Megan Thee Stallion in his floor speech as two celebrity examples who have fallen victim to the types of content the bill targets. However, The Verge notes online sexual deepfakes have affected those with much less clout (and money for lawyers) than A-list pop stars, like high school girls, some of whom have found out about contrived sexual images of them being passed around among their peers. Fortunately, the bill stipulates that victims would have privacy protections during court proceedings and that they could recover legal costs. Its a grotesque practice and victims of these deep fakes deserve justice, Schumer said.This article originally appeared on Engadget at https://www.engadget.com/the-us-senate-unanimously-passes-a-bill-to-empower-victims-of-intimate-deepfakes-201343557.html?src=rss


Category: Marketing and Advertising

 

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