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2024-05-07 20:15:19| Engadget

Just moments after Google announced its latest smartphone, both Amazon and Best Buy swooped in with deals to convince you to get yours from one of them. Right now, the Pixel 8a is open for pre-orders at Google's storefront, but if you go through Amazon, you'll get a physical $100 Amazon gift card once the phone ships. Purchase through Best Buy and you'll get a$100 gift card for its store, plus a one-month membership to Xbox Game Pass Ultimate. Whichever way you go, your new phone will ship May 14, the same day as Google's I/O developer conference.  On both Amazon and Best Buy, the offer apples to the 128GB model in any of the four colorways, including the new Aloe hue. The model with a larger 256GB capacity, a first for A-series Pixel phones, goes for $559 and also includes the $100 gift card, but only if you order it in Obsidian.  New for this latest generation of Google's most affordable smartphone is a screen that's a little brighter and smoother thanks to a higher peak brightness and a 120Hz refresh rate. The battery is slightly larger than it was on the Pixel 7a and software improvements should help it last longer. The camera array stayed the same as with the previous generation, but a few more of Google's AI tricks, like Best Take and Magic Editor should help you get more out of what the lenses pick up. Engadget's Sam Rutherford had a chance to check out the new Pixel 8a ahead of its release and, while a full review is still forthcoming, he said the new handset is "shaping up to once again be the mid-range Android phone to beat." And if a $100 gift card sweetens the deal for you at all, now might be a good time to pre-order. Amazon says its deal will run through 5/19 or until supplies run out, so if you want to wait to see what we think, you may have some time.  Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/pre-order-the-google-pixel-8a-from-amazon-or-best-buy-and-get-a-free-100-gift-card-181519020.html?src=rss


Category: Marketing and Advertising

 

2024-05-07 20:03:12| Engadget

Its been a while since weve had an update on Blade Runner 2099, the sequel series heading to Amazon Prime Video. The cast list is starting to take shape, as Oscar-winner and all-around icon Michelle Yeoh is set to play a lead role, as reported by Variety. Plot details are being kept under wraps, but Variety has a source that says Yeoh will play a character named Olwen, who has been described as a replicant near the end of her life. Thats pretty much all we know about the story, aside from the fact that it's set 50 years after Denis Villeneuves critically acclaimed Blade Runner 2049. This is likely due to the fact that well be nowhere near the level of tech shown in that film when we actually hit the year 2049. The original Blade Runner, after all, was set in 2019. Franchise creator Ridley Scott is involved in some capacity, but not as showrunner. That duty falls to TV writer Silka Luisa, who recently ran the Apple TV+ adaptation of the book Shining Girls. The show was great, so color me optimistic. As for Yeoh, what more can be said? She won a long-deserved Oscar for her work in Everything, Everywhere, All at Once and has been involved with classic films like Crouching Tiger, Hidden Dragon, Sunshine and Tomorrow Never Dies, among many others. She spent a few seasons hamming it up on Star Trek: Discovery, and her character is getting a spinoff film that will likely release later this year. The actress also just received the Presidential Medal of Freedom, the nation's highest civilian honor, so this has been a big month. This article originally appeared on Engadget at https://www.engadget.com/michelle-yeoh-just-got-cast-to-lead-amazons-blade-runner-show-180312046.html?src=rss


Category: Marketing and Advertising

 

2024-05-07 19:35:24| Engadget

Some live sports and studio shows from ESPN will start appearing on Disney+ this year. Disney CEO Bob Iger told investors on an earnings call that this follows an encouraging start for Hulu programming on the company's namesake streaming service.  "By the end of this calendar year, we will be adding an ESPN tile to Disney+, giving all US subscribers access to select live games and studio programming within the Disney+ app," Iger said. "We see this as a first step to bringing ESPN to Disney+ viewers, as we ready the launch of our enhanced standalone ESPN streaming service in the fall of 2025." Iger also noted that ESPN+ subscribers will also be able to access content from that service through the new Disney+ tile, so Disney bundle subscribers will more or less have everything in one app. Iger didn't reveal exactly what sports Disney would make available to everyone on Disney+, but made it clear that it would only bring a modest amount of programming over from ESPN. The company is also working with Fox Sports and Warner Bros. Discovery on another sports streaming service that's slated to arrive later this year and will include games from the NFL, MLB, NHL and NBA.  Meanwhile, Disney+ just had its first profitable quarter in its four and a half years of existence. The service had been expected to lose $100 million in the first three months of 2024, but it actually posted a $47 million profit surely aided by Taylor Swift's Eras Tour concert film debuting on the platform in March. However, Disney's streaming business as a whole (which also includes Hulu and ESPN+) lost $18 million during the quarter. That's still a vast improvement over the $659 million that side of the business lost a year earlier as Disney edges toward overall profitability in streaming.This article originally appeared on Engadget at https://www.engadget.com/disney-will-start-showing-some-live-sports-from-espn-this-year-173524610.html?src=rss


Category: Marketing and Advertising

 

2024-05-07 19:08:47| Engadget

Designers, photographers and other creators may want to check out this deal from Adobe. From now through May 13, first-time subscribers can save 40 percent on the monthly cost of the Creative Cloud All Apps plan for a full year. That brings the price down from a hefty $60 per month to a slightly more palatable $36. To get the deal, you'll need to agree to a 12-month subscription commitment. After the year is up, the plan will automatically renew at the regular price, unless you cancel. If you want to pay for the whole year at once, it'll run you $396, which is also 40 percent of the standard $660.  Creative Cloud All Apps includes online access to Adobe stalwarts like Photoshop, Adobe Premiere Pro, Illustrator, and InDesign, plus about 20 additional apps including Firefly, the text-to-image generative AI tool and the social-content-focused Adobe Express. The plan also comes with 100GB of cloud storage, tutorials, Adobe Fonts and 1,000 credits per month to use towards generative AI creation in Firefly and others.   Adobe doesn't often run discounts on their service, so this is a rare opportunity to catch a break on the tools that, for some creative pursuits, are tough to replace. The $36 monthly price tag is likely the closest most of us will get to the enviable student and teacher pricing of $20 per month. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/adobes-full-creative-cloud-suite-is-40-percent-off-in-a-rare-deal-170847284.html?src=rss


Category: Marketing and Advertising

 

2024-05-07 19:00:12| Engadget

We all think were pretty good at identifying images made by AI. Its the weird alien text in the background. Its the bizarre inaccuracies that seem to break the laws of physics. Most of all, its those gruesome hands and fingers. However, the technology is constantly evolving and it wont be too long until we wont be able to tell whats real or not. Industry leader OpenAI is trying to get ahead of the problem by creating a toolset that detects images created by its own DALL-E 3 generator. The results are a mixed bag. OpenAI The company says it can accurately detect pictures whipped up by DALL-3 98 percent of the time, which is great. There are, though, some fairly big caveats. First of all, the image has to be created by DALL-E and, well, its not the only image generator on the block. The internet overfloweth with them. According to data provided by OpenAI, the system only managed to successfully classify five to ten percent of images made by other AI models. Also, it runs into trouble if the image has been modified in any way. This didnt seem to be a huge deal in the case of minor modifications, like cropping, compression and changes in saturation. In these cases, the success rate was lower but still within acceptable range at around 95 to 97 percent. Adjusting the hue, however, dropped the success rate down to 82 percent. OpenAI Now heres where things get really sticky. The toolset struggled when used to classify images that underwent more extensive changes. OpenAI didnt even publish the success rate in these cases, stating simply that "other modifications, however, can reduce performance. This is a bummer because, well, its an election year and the vast majority of AI-generated images are going to be modified after the fact so as to better enrage people. In other words, the tool will likely recognize an image of Joe Biden asleep in the Oval Office surrounded by baggies of white powder, but not after the creator slaps on a bunch of angry text and Photoshops in a crying bald eagle or whatever. At least OpenAI is being transparent regarding the limitations of its detection technology. Its also giving external testers access to the aforementioned tools to help fix these issues, as reported by The Wall Street Journal. The company, along with bestie Microsoft, has poured $2 million into something called the Societal Resilience Fund, which hopes to expand AI education and literacy. Unfortunately, the idea of AI mucking up an election is not some faraway concept. Its happening right now. There have already been AI-generated election ads and disingenuous images used this cycle, and theres likely much more to come as we slowly, slowly, slowly (slowly) crawl toward November.This article originally appeared on Engadget at https://www.engadget.com/openai-says-it-can-detect-images-made-by-its-own-software-mostly-170012976.html?src=rss


Category: Marketing and Advertising

 

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